Anxiety Therapy Marketing – Facebook Live Event

It seems apt that I started to write this post on World Mental Health day as I want to talk about working with anxiety clients and how to conduct anxiety therapy marketing to attract this group of clients. The statistics clearly show that mental health issues are on the rise each year and more than ever before there are huge groups of people around the globe who need help from therapy professionals. In the UK the NHS is the first port of call for most of these people but with funding cuts and a reliance on prescribing pills as a solution there are a huge range of anxious people out there whose problems still persist.  As a hypnotherapist I know that it is possible to make a huge difference to these people but in order to do that you firstly need to know how and then how to attract those clients.

For those of you wondering the size of the market here are some of the statistics from just the UK where I am based:

  • Prescriptions for anti-depressants and anxiety medication has risen from 31 million in 2006 to 65 million in 2016.
  • 1 in 4 people will experience a mental health problem each year.
  • Only 1 in 8 people with a mental health problem are receiving treatment.
  • Medication is the number one choice for doctors in the UK.
  • Mental health funding is dropping year on year in real terms.

These clearly show that our current health systems simply cannot keep up with the sheer volume of people who need help. This is why private healthcare is a booming business and one that you need to be part of.

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Marketing for Mental Health Professionals

If any new therapist asked me what could make a difference to their practice I would tell them these three things:

  1. Be great at what you do. Solve problems and your clients will spread the word about your methods.
  2. Whilst you are building traction in start to implement a host of therapy marketing strategies to help you build your income.
  3. Create a passive income stream to insulate your business from seasonality and to increase your earnings.

As a hypnotherapist I know that most hypnotherapy training in the UK is relatively basic. It gives you the bare bones of what you need to do but has very little detail to make sure that you get outstanding results time and time again. This is why there are a ton of CPD courses out there to help us improve our methods and strategies. BUT not all CPD courses are built the same. Some have poor content, are generic and have little new to offer our clients which is why I decided to team up with an anxiety specialist with 20 years experience Steve Norton to deliver a Facebook Live discussing how to get the best possible results for these particular clients.

Do you Have a System? 

Steve and I decided to partner on this project because we have similar thoughts on how to get results with clients and that is by having a system or framework to work within. When you have a systematic approach to dealing with anxiety clients you can make sure that you have covered all bases to get the best results. Steve has created a four session protocol to help anxiety clients together with scripts, strategies, and methods to alleviate their worries and fears. With over twenty years experience helping anxiety clients this is the perfect program to use in your practice and we will be sharing some insights on his results and experience in our Facebook Live event on the 30th October 2019 at 7pm UK Time.

Lead Generation for Therapists?

So how did Steve and I first meet? Well around 18 months ago I helped Steve with his anxiety therapy marketing strategies and in a relatively short space of time we doubled his website visits and income! This is because I also have a marketing system that can be used successfully time and time again to bring in new clients. If a therapist follows this therapy marketing strategy then they are going to make more money, fact!  It therefore made perfect sense for Steve and I to join forces to create a program that not only shows you how to attract clients in the anxiety niche but also how to help them get great positive results as well.

Facebook Live Event 30th October 2019

Want to join Steve and myself to hear more about anxiety therapy marketing and practical steps you can take with your clients? Simply like my Facebook page https://www.facebook.com/therapymarketingexpert/ and write a comment to say you are interested and we will send you an invite to the closed session.

Therapy Marketing and Anxiety

How to Write a Good Therapy Blog & Boost Your Income

good therapy blogAs a marketing specialist for therapists I have read my fair share of therapy blogs over the years. Usually these are my clients blogs which are attached to their websites and are tacked on as an after thought once the main site content has been created. Writing a good therapy blog is a great way of attracting clients but invariably the same problems appear again and again:

  • No Updates – The blog gets updated once in a blue moon and the last update was months if not years ago
  • Too Short – A blog post is thrown up but it is so short it could be mistaken for a post on Twitter
  • Keywords – The person writing the blog doesn’t understand about keywords so they blog will never be found
  • Irrelevant – The blog is used as a way of the therapist expressing themselves on a topic nobody cares about
  • Client Attraction – The blog does not create a way for the therapist to attract clients

How to Get More Therapy Clients

A great way of getting new therapy clients is with regular and consistent blogging. This is because when it is done well your blog will be indexed in the search engines giving you more opportunities to reach the clients who need to see you.  Put simply if you have a website with say twenty pages you have limited opportunities for your clients to find you on Google. If you have an additional twenty blog posts you now have doubled your chances of being found in the search engines. Yes this is a simplistic example but it gives you an idea of what can be achieved. Even better blogging doesn’t have to cost you money like Facebook advertising or Google Adwords.

Also blog content can be repurposed, spread round the internet and updated. If you do this on a regular basis those twenty blog posts actually can turn into something far bigger generating you clients and sales from multiple sources.

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Blogs for Therapists

When done correctly blogs for therapists can be the perfect marketing tool providing they are written correctly and use client attraction methods in their content. Learning how to do this can be simple when you know how which is why I decided to write a short mini course on how to use blogging to get more clients. In this course you are going to be able to look over my shoulder as I create blog posts that are going to help you earn more money consistently. Even better these blogs have evergreen content so that the content will keep on generating leads for you years after they have been written.

Through a series of videos I will walk you through the elements you need in your blog and how you are going to implement them. These include:

  • How to choose a blog title that will get you customers or clients
  • How to research content for your blog
  • How to create a basic blog structure
  • How to choose words that are more likely to convert
  • How to create passive income from your blog
  • How to dominate the local search engine results through blogging
  • Where to place your blog to get multiple readers coming to your content
  • What elements are essential in your blog to make it work harder for you
  • How to stay in contact with potential customers who are reading your blog even if they aren’t ready to buy

Blogging for Therapists

How to Write a Therapy Blog

If you really want to write a good therapy blog you have to know the essential elements for success. Just writing something and trying to see if it will work is just going to make your life harder and waste a considerable amount of your time. When you understand exactly what you need to include or exclude from your blog you can concentrate on getting clients and sales instead of using your time and energy attempting something that is just never going to work. When you learn the correct blog tools you are going to see that it can make a massive difference to your business. Still don’t believe me?

  • Companies that blog get 55% more website visitors
  • If you are a business that blogs you are 13 times more likely to get a positive return on investment
  • If you blog you are going to get 67% more leads

As you can see these numbers are far from small or marginal these are the kind of figures that can help you to double your income. In fact if you create a great passive income product your earnings potential goes sky high as you can sell it worldwide time and time again even when you are sleeping. Want even more facts about how blogging can help you? Read this blog on the advantages of regular blogging.

Therapy Blogging Online Course

Want to dive in and start earning that extra income right away by writing a good therapy blog? You can purchase the blog course by following the link below. In addition to the course you will get an accompanying pdf  with the hard copy information plus my blogging checklist that you can print out and follow each time you write a new blog so that you never go wrong.

good therapy blog online course

Blogging for Therapists Online Course

Therapy Marketing and Retargeting Plus a Great Case Study

Therapy Marketing and RetargetingWell we are almost half the way through the year already. Time flies when you run your own business and we it won’t be long before the holiday slowdown so I thought I would talk about some techniques to get some customers in through your door before everyone takes a vacation. Today I wanted to write a post about therapy marketing and retargeting. Plus I have a great case study that I wanted to share with you from one of the therapists who used my Google Adwords course to attract new clients in Sydney Australia.

So What is Retargeting?

If you are not using retargeting in your advertising then you are missing a trick. This is such a simple concept yet so many therapists have not even thought about applying the principles to their marketing efforts.

Very simply retargeting means marketing to clients who have already shown an interest in your products or services on your website. Although we can of course retarget to people who may have sent us emails in the past or used us to help them before the term retargeting typically is linked with website visits.

You have probably seen this in action before but have never really thought too much about it so let me explain. Have you ever visited a website before and looked at certain products debating on whether to make a purchase and then found that when you left that website you suddenly saw adverts for the exact product you were looking at? If you use the internet then this is probably happening to you daily. As an example yesterday I was on a website printing off information about getting a new house sign made. Five minutes later on Instagram an advert was served to me with the exact same sign enticing me to make a purchase.

Therapy marketing and retargeting can do the same for you but only if you set it up correctly otherwise you could be wasting your money.

How The System Works

When a person heads on to your website a portion of JavaScript “Cookie”is placed into the persons browser. As they continue to surf on other sites this “Cookie” notifies retargeting platforms to serve up ads based on your browing history.  So if a person comes across my website and spends time looking at my Stop Smoking page I can have ads set up to remind that person of my service. I can then follow them around the web until they eventually pick up the phone to book with me.

Although this is the simple version it is a little more complex to set up to get right but immediately you can see the potential. Remember only a small portion of your visitors will convert into purchasers on their first visit. Regtargeting means that you up your chances of success of eventually getting that sale.

The Pitfalls for Therapists Remarketing

Firstly getting retargeting approved on Google Adwords is incredibly difficult because of the sensitive area that we work in. In fact I bypass that platform for this particular purpose. I can totally see their point as well. Imagine you are browing a web page about erectile dysfunction and immediately I start serving ads up to the at person about my therapy to help solve the problem. Now imagine that this person lives with their family and another member uses the same computer and sees the ads. This means they immediately know something about a family member that should have remained very private.

Facebook however does not have such stringent rules and retargeting therapy is possible providing you serve ads in the correct way. If you purchase my Facebook Ads Course I show you how to use this lucrative form of advertising to get more sales and leads.

There are other problems with remarketing as well. Go back to the example I gave you earlier on about heading to a website offering house signs.  In this instance I had already purchased the sign a month or so earlier. I was actually revisiting the site to print off the details for one of the builders because he wanted something similar on his house. The company that had served me the advert had actually already made the sale but were still spending money showing ads to me which were now unnecessary.

In addition how many times have you gone to a website and browsed a product to find it is exactly the thing you didn’t want. Now imagine the horrible product following you around the internet day in day out. If anything you are now put off ever visiting that website again as it has a negative  impact on you.

The key to remarketing is striking the right balance between serving up ads that directly speak to a person but doing it for just the right amount of time so that it does not become stale.

Retargeting and Shopping Carts

Another useful area where remarketing can be used is when someone heads to your online shop and abandons the cart without finalising the purchase. Statistics show that around 68% of people never finish a purchase on a site which is a huge amount of money being left on the table. Reminding those people of your product can significantly reduce that figure. A perfect example of how therapy marketing and retargeting could make you lots more money especially if you are selling big ticket items.

General Remarketing

As I said earlier even if you consider it too difficult to set up a remarketing campaign you can retarget customers using simple email. Where possible you should be collecting emails of visitors to your website as well as people who use your services. If you send them offers, information on new services and general interesting updates you can get additional business. This is a no brainer! Remember it is hard enough to attract customers who spend with you in the first place. Once you have those customers nurture them and provide them extras that make them want to buy from you again and again.

A Case Study

google adwords hypnosis marketingFinally I just wanted to share with you a quick case study from a hypnotherapist in Sydney who just finished my Google Adwords for Therapists Online Course. This therapist is a newcomer to hypnotherapy and had just started a therapy business in a highly competitive city. He knew that just waiting for SEO to help him get some business was going to be a long process so he decided to buy my course on paid advertising to see if it could help him get some clients. He was happy to give his permission for the following statistics to be shown to you all.

On his very first attempt at creating ads his results were as follows:

Total Ad Spend – $914.09 (including GST which is 10%).
 
Total Revenue – $2740
Lifetime Customer Value – $342.5 (based on my first 8 clients – I suspect this will go up over time).
% spend of advertising – 33.3%
As you can see the numbers speak for themselves. In a really short space of time he had attracted 8 new clients and earned back significantly more than he had spent in advertising. He believed that with tweaking he could lower the percentage he spent on advertising. I believe that not only could he substantially lower that figure he could also have significantly increased his revenue by selling programs rather than individual sessions. This is the power of pay per click advertising done correctly.
Just as an interesting aside this means that this therapist made back over twenty times the cost of my course on his first attempt. Not a bad invesment especially when similar or even bettr results can be repeated time and time again.
Of course not everyone gets this right first time and without guidance I have seen people make some horrible errors and lose lots of money because they did not understand what they were doing. Those same people believed that Adwords was simply not worth the money when in fact it was them who had the problem rather than the system. Be careful dabbling in something you don’t understand!
Until the next time