Don’t Set Up a Therapy Practice Without Reading This!

set up a therapy businessI felt I had to write this post because of the sheer volume of new therapists out there who are currently setting up their practices who have zero clue about business. In particular the hypnotherapy industry that I am part has a ton of training schools churning out would-be therapists. These therapists are ready and prepared to see clients but a good percentage have not thought through what happens next which is how to set up a therapy practice and make money. This is naive at best and completely insane in reality. Do not set up a therapy practice without reading this first!

It is not the job of the therapy courses to teach business and marketing (even though some touch on the subject). Why should they? It is the therapists responsibility to set themselves up for success by investing some time, energy and money into learning what happens next. Yet time and time again I come across therapists who forget this essential part of the process. They think they can create a website (or get someone else to do it for them) and their phone will be ringing off the hook – it won’t!

Therapy Marketing Essentials

So I thought I would write this post and detail some of the things you will have to know if you are running your own business particularly with regard to marketing. If you don’t know or understand what these are then you need to take a course, get a mentor, do some detailed research or alternatively have plenty of money behind you to pay for someone else to do you work for you.

Just remember that when you pay someone else to do stuff for you they don’t always understand your niche, charge for every change and some disappear completely. Also these people are often only as good as the instructions you give them. So if you tell them you want purple unicorns on your website that is what they will give you. Most therapists have little idea on what converts browsers into buyers on a website so from a business perspective you are likely to make some expensive mistakes.

Understanding why you need things structured in a certain way is hugely important otherwise you are going to end up wasting a ton of time, energy and money.  In fact you may not even realise you have made a big mistake until months or even years later. Being a sole trader at the start of your self employment means being a bit of a jack of all trades and that is especially so when you set up a therapy practice.

So what potentially would you need to know to make money?

therapy marketing book

 

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Setting up a Therapy Website

Before you set up your website you need to choose a name for your business and buy a domain name. This domain name can be a .com or related to your country such as a .co.uk or even be a .org or .online and so on. Do you know what domain is best for your business model?

Next you will need hosting in order to get your website onto the internet. Do you know what to buy and why? Does your web hosting offer backups? Do they have good up time? Are they suitable for the size of your business?

Once you have your hosting your domain has to be linked to it. If the host and the domain name provider are different you will have to change the nameservers. Do you know how to do this?

Once the host and website are linked do you know how to set up a WordPress site in the control panel? If you aren’t using WordPress why not?

Once you have the WordPress dashboard can you upload and choose a theme for your site? Do you understand the implications for your business when you choose a specific theme? Does it have the functionality you need?

If you can’t do this can you afford a web developer to do this for you? Alternatively if you buy a website template from a therapy marketing website provider are you happy paying money month after month? Does the website they build you allow you to change things easily, add plugins or grow with your business? Do they charge for every change they make? Can you afford this?

Are you aware that Google does not trust new websites and older ones are more likely to get more traffic. It can take months to get any organic traffic and more than a year or more to build it to something that will earn you money. Have you got plans to earn money whilst you are waiting?

20 Passive Income Ideas for Therapists

 

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Website Structure

Now you have the bare bones of a website do you know how to use WordPress? If not learn because you will need to know how to add content, change menus, upload pictures, host videos and so on.

Do you know the essential elements you need to add to your menu? Don’t copy everyone else because I can guarantee you that most of them are missing a trick.

Do you know what html is and when you might need to use it in your site?

Are you able to add sections to your site? Can you add new pages, buttons, change menus, add email capture forms and links?

Do you know what plugins are? What essential plugins will you need?

How are you keeping your website secure from hackers? What happens if your site does get hacked?

Therapy Website Content

Do you know what SEO /Search Engine Optimisation is? Do you know how to write content that will enable you to be found in the search engines?

Do you understand how to optimise your images and videos to be found across the internet?

Do you know how to create products to sell on your website? Are you able to set up a shop?

Do you understand VAT Moss? Do you understand what will happen after Brexit?

What is your business strategy when you create content?

How are you going to drive traffic to your website?

Are you able to create good quality graphics? If not what will you do? Pay someone or learn how to use software to create them for you?

hypnotherapy marketing calendar

 

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Statistics

How are you going to monitor who is visiting your website? What metrics do you need to pay attention to? What actions will you need to take after viewing those metrics?

What systems are you going to use to view your metrics? How are you going to add them to your website?

How often should you be looking at these metrics? What can you do if you see little traffic?

Ideal Therapy Clients

Who is your ideal client? How are you going to attract them? How will you make money from that client? How are you going to solve their problem?

How are you going to take money from them and what will your charge (hint it is not calculated by copying others)?

How can you ensure you don’t get cancellations or no shows?

What contractual arrangements do you have with that client? Do they meet the current regulations and laws in your country?

Where are you going to see them? How much will that cost you?

What are Your Costs?

Have you got a handle on all the costs in your business? Have those costs been factored into the price you are going to charge your client?

What are you going to do in quiet periods? Can you still cover your costs?

Will you have a pension?

How are you going to be able to afford holidays?

Are you able to cover all your outgoings as you set up your business?

How much money do you need to set aside for tax? How do your earnings look once you have taken out the tax and other associated costs? Will you be able to afford to live?

What system are you going to use to log all your incomings and outgoings?

Do you understand what costs can be offset against your tax bill?

Do you know how to do a self assessment tax form? If not can you afford to hire an accountant?

Day to Day Therapy Marketing

What strategies are you going to use day to day to get clients into your business?

How much money are you prepared to allocate to your marketing efforts?

What marketing can you do for free?

What paid strategies are you prepared to try? Do you know what paid marketing works and which is a waste of money?

Do you know what backlinks are? Do you know how to use them?

49 ways to market your therapy practice

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Social Media & Ads

Do you know how to set up business accounts on social media? Do you know how to engage people so that they become interested in your products and services?

What social media platforms are you going to concentrate on and why?

Are you going to use paid advertising? If so what courses and knowledge do you have before you post ads? – Remember most therapists waste hundreds of pounds or more because they don’t know what they are doing and dabble!

How much are you prepared to pay each week in paid advertising? How can you review the metrics on this advertising?

How much time and effort are you willing to spend tweaking your advertising? How will this work if you are seeing clients?

Passive Income for Therapists

Do you know what passive income is?

Are you intending to build passive income into your practice?

What products and services are you going to create to build this passive income? How are you going to sell these?

What platforms and software would you need to use to build these passive income products? How are these going to get to your customer automatically? How are you going to get payment for these?

How are your potential customers going to know your products and services exist?

How will you attract those customers?

Do you know what a funnel is? Do you know how to create one to sell your products and services?

So Setting up a Therapy Practice is Easy You Think!

This post is not intended to overwhelm you but to show you that setting up as a self employed business is not as easy as those hypnotherapy training courses would have you believe. Running your own business takes significant time and effort and this post shows you some of the elements you are going to have to master if you want to earn a real living from the profession. Now ask yourself is it as easy as you think? Can you figure out this detail yourself? If so how long do you think it will take you and how much are you likely to earn whilst you are trying to work this out?

If you want help to set up a therapy practice I have a ton of free resources for you to download as well as products in my online store to help. For therapy marketing mentoring just fill out the contact form and I will get back to you.

You may also like to read:

How to Write a Good Therapy Blog to Boost Your Income

The Ten Best Hypnotherapy Books on the Market

Therapy Marketing Strategies for 2020

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Therapy Marketing Strategy for 2020

Therapy Marketing Strategy 2020Happy New Year and welcome to a new decade! I guess by today most of you will have left the Christmas holidays behind and be looking to start work again in January. The question is are you coming back to a busy practice and business or are you experiencing tumbleweed at the start of this year? If it is the latter then you need to create a Therapy Marketing Strategy for 2020 fast!

When you make educated decisions about your business instead of guessing or stumbling in the dark it can make a huge difference to your income!

How to Market Yourself as a Therapist

Number one before you do anything else in your business you have to look and review the data and numbers. Yes I know that this may not be your natural area of expertise but it is essential you get to grips with this if you are to make your business and practice work.  So what numbers am I talking about specifically?

  • How many website visitors do you get a month?
  • What are your most popular pages?
  • Where do you appear in the search engine rankings generally?
  • What are you not appearing for?
  • What was your revenue last year month by month?
  • What was your profit each month?
  • What were your expenses?
  • What made you the most money?
  • What expenses could be reduced or could be stopped?

Drilling down into the data is a great way of finding out what is working and what isn’t.  To market yourself as a therapist you need to know your problem areas then you can start to work on improving the areas where you are weak. The questions I have cited here are just the tip of the iceberg but they are a great place to start but of course these can change depending on how sophisticated your business is. This process should never stop no matter how successful you get.

How to Increase Therapy Clients

So let’s look at how answering and resolving these questions can increase therapy clients into your practice. For example how many website visitors are you getting a month? Firstly are you monitoring the numbers at all? If not that could be your first task for the year. Perhaps setting up Google analytics or another traffic monitor to see what is actually happening with your site. I know that most of my therapy marketing clients are shocked when they finally see their data in black and white and find out that they are lucky to get 10 visitors a day to their websites! If this is what you are finding then you know that something is fundamentally wrong with your website content and structure and it needs to be changed and fast.

Next step is to monitor what pages your visitors are coming from. Is it only the home page or from some of your other content? If you find that it is just from your home page then you either need to beef up your website content or change what you have written elsewhere. Many therapists don’t understand how to write content that can get found or indexed by the search engines which can mean nobody ever gets to see your website. If you learn to do this well it can make a huge difference to your numbers.

If you want to improve your therapy marketing strategy for 2020 make sure that your website is set up and working perfectly to get your those visitors first before you do anything else. If you do’t know where to start then use my courses Turn Your Therapy Website into a Client Magnet and Blogging for Therapists to show you where to start.

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Case Study

Last year I worked with a fantastic therapist who simply wasn’t getting the calls or business into their practice. In fact they confessed to me that they barely saw one or two people a week. During our mentoring sessions we went through the data and implemented strategies based on the problems I found. Over the course of six sessions my client went from a “tumbleweed practice” to being fully booked into 2020. Here’s what she has to say.

“I contacted Martina as I had heard great things about her work in helping therapists grow their business. We had 6 sessions working together and she gave me advice on how to effectively structure my website, showing me and teaching me tools I would never have found by myself. We also looked at marketing, Facebook Ads and website SEO. If you’re looking for help and advice in lifting your business up not just a level but up many levels then Martina is your person to go to. I highly recommend Martina. The small investment will pay dividends and you’ll have a much better grip on your business. Many thanks Martina”

There was no magic involved in this transformation just common sense advice and a therapy marketing strategy looking at the facts.  Your business can experience the exact same growth if you bother to analyse data and learn my success strategies

Therapy Business Advertising and Planning

Once you have your website and content structured in the perfect way then you should start to naturally see your website visitors rise significantly and that should convert into more sales. This is not however the time to stop doing marketing this is the time to elevate it to another level. One of the easiest ways to multiply your profits and visitors is through pay per click advertising. Sending visitors to a newly refreshed website using this method should start to pay dividends but you must keep your eye on the facts and figures. For every campaign you start you need to look at your costs vs your returns. Find out what ads are working for you and which need to be changed. This should be an ongoing process.

Our Facebook advertising and Google Adwords courses can get you started on elevating your basic website traffic to  greater heights.

At the same time strategically pick one or two social media platforms to build an audience. Again place your efforts where you see results rather than flogging a dead horse. For example Tik Tok is all the rage at the moment but most of its users are under 30 years old so if you can’t find a way to sell to that demographic perhaps move on and place your effort elsewhere.

Make sure you collect emails and have a strategic plan on how to utilise this information. This is what takes a small local company into stratospheric growth. How can you capture these emails and how can you then sell to those people is something you need to be thinking about to boost your income away from trading hours for money from one to one clients. Watch out this year for my email strategy and passive income program.

2020 Therapy Marketing

Create a therapy marketing strategy for 2020 and start to systematically tick the boxes of where you need to focus your efforts for the coming year. This is a process that will pay huge dividends if you take the time to make it work. Just promise me no more stumbling around in the dark and hoping you can make a big breakthrough on your own because that is highly unlikely to happen. Invest in your business marketing and training now so that you can start making profits sooner rather than much later or not at all.

You May Also Want to Read:

9 Great Sources of Traffic For Hypnotherapy Marketing

49 Hypnosis Marketing Strategies You Can Use Today

Website Marketing For Therapists

 

 

Marketing for Therapists 101 – Passive Income

marketing for therapists passive incomeI love to keep my marketing for therapists posts  topical and my latest is certainly that. It has been prompted by an illness that I experienced not just once in the past week but twice! It started with a stomach bug a week ago that floored me completely. There was no chance of me actually being able to work with clients. I just about managed to cancel all my clients before spending 24 hours on my sick bed. I rearranged all my clients slotting them into every possible available spare space I had and tried to carry on. That was until exactly one week later the same thing happened again and I was back to square one!

If you are a therapist it is only a matter of time before the same thing happens to you. You may get the flu and need to take a week off work. You might need an operation and need to recuperate for a month or two. You may break your leg and find it impossible to drive to your clinics. The question for you is what happens to your business and income while this is going on? Have you insulated yourself financially from the impact of something like this happening? In my case I was fine because I earned money even when I wasn’t seeing clients but what would happen to your mortgage payments or bills if you got sick?

Passive Income for Therapists

Before you think I am going to recommend self employed illness insurance that isn’t what I am going to be talking about (although it is certainly worth considering if you are the only breadwinner). Instead I really want you all to think about building a passive income stream to insulate your business from these kind of ups and downs. Marketing for therapists doesn’t simply mean finding ways to get customers to come and visit you for one to one sessions. It also involves finding ways to build a bigger income by helping clients when you are not around.

Revenue Streams for Therapists

Why is creating different revenue streams so important for your business?  Simply put it insulates from the ebbs and flows of a typical therapy business and allows you to build areas of income that are not just reliant on clients in your local vicinity. Remember as a therapist you can only see so many clients in a day.  Once you have hit your limit (whatever that may be) then your income trajectory comes to a grinding halt.

Plus I never advocate that a therapist kills themselves by seeing so many clients that they are either going to exhaust themselves or get fed up. The whole point of working for yourself was so that you got rid of the all the negative aspects of working for a company. When your job is no longer enjoyable because you are flogging yourself to death to earn as much as you can you may as well go back to the corporate world with sick pay and holidays.

Hypnotherapist Salary

I often see people ask “what does a hypnotherapist earn?” in order to see whether it is a career that might be worth considering. The answer is not straightforward because marketing for therapists makes all the difference especially if it is done smartly! An average hypnotherapist may earn a comfortable wage but a clever hypnotherapist with many passive income streams could be doing extremely well indeed.

I have created  a list of twenty things that you can start to think about for your business to elevate your income. You don’t need to do them all at once. Pick on one area, do it well before moving on to the next. Start to create layers and complexity to your business so that you never have to worry about taking time off. You can download the list by following the link.

20 passive income streams for therapists hypnotherapists marketing

Advantages of Expanding Your Core Hypnosis Business

The advantages of creating a passive income are huge. Who wouldn’t want a bigger income? Yet there are many more benefits to consider. For example if can earn more money online then you can spent considerably more time mastering something else or just enjoying your hobbies. Your family and friends will also thank you because instead of spending hours and hours working you now have free time to spend with them. Best of all you can start to pick and choose the clients that you really want to see instead of feeling obligated to see everyone because of the money. There is nothing better than having the financial freedom to call the shots.

Marketing for therapists involve working smarter but never harder! Want help to grow your business? Head on over to our online store where I have courses to help you with everything from getting more from your website to therapy blogging and pay per click advertising.

 

Anxiety Therapy Marketing – Facebook Live Event

It seems apt that I started to write this post on World Mental Health day as I want to talk about working with anxiety clients and how to conduct anxiety therapy marketing to attract this group of clients. The statistics clearly show that mental health issues are on the rise each year and more than ever before there are huge groups of people around the globe who need help from therapy professionals. In the UK the NHS is the first port of call for most of these people but with funding cuts and a reliance on prescribing pills as a solution there are a huge range of anxious people out there whose problems still persist.  As a hypnotherapist I know that it is possible to make a huge difference to these people but in order to do that you firstly need to know how and then how to attract those clients.

For those of you wondering the size of the market here are some of the statistics from just the UK where I am based:

  • Prescriptions for anti-depressants and anxiety medication has risen from 31 million in 2006 to 65 million in 2016.
  • 1 in 4 people will experience a mental health problem each year.
  • Only 1 in 8 people with a mental health problem are receiving treatment.
  • Medication is the number one choice for doctors in the UK.
  • Mental health funding is dropping year on year in real terms.

These clearly show that our current health systems simply cannot keep up with the sheer volume of people who need help. This is why private healthcare is a booming business and one that you need to be part of.

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Marketing for Mental Health Professionals

If any new therapist asked me what could make a difference to their practice I would tell them these three things:

  1. Be great at what you do. Solve problems and your clients will spread the word about your methods.
  2. Whilst you are building traction in start to implement a host of therapy marketing strategies to help you build your income.
  3. Create a passive income stream to insulate your business from seasonality and to increase your earnings.

As a hypnotherapist I know that most hypnotherapy training in the UK is relatively basic. It gives you the bare bones of what you need to do but has very little detail to make sure that you get outstanding results time and time again. This is why there are a ton of CPD courses out there to help us improve our methods and strategies. BUT not all CPD courses are built the same. Some have poor content, are generic and have little new to offer our clients which is why I decided to team up with an anxiety specialist with 20 years experience Steve Norton to deliver a Facebook Live discussing how to get the best possible results for these particular clients.

Do you Have a System? 

Steve and I decided to partner on this project because we have similar thoughts on how to get results with clients and that is by having a system or framework to work within. When you have a systematic approach to dealing with anxiety clients you can make sure that you have covered all bases to get the best results. Steve has created a four session protocol to help anxiety clients together with scripts, strategies, and methods to alleviate their worries and fears. With over twenty years experience helping anxiety clients this is the perfect program to use in your practice and we will be sharing some insights on his results and experience in our Facebook Live event on the 30th October 2019 at 7pm UK Time.

Lead Generation for Therapists?

So how did Steve and I first meet? Well around 18 months ago I helped Steve with his anxiety therapy marketing strategies and in a relatively short space of time we doubled his website visits and income! This is because I also have a marketing system that can be used successfully time and time again to bring in new clients. If a therapist follows this therapy marketing strategy then they are going to make more money, fact!  It therefore made perfect sense for Steve and I to join forces to create a program that not only shows you how to attract clients in the anxiety niche but also how to help them get great positive results as well.

Facebook Live Event 30th October 2019

Want to join Steve and myself to hear more about anxiety therapy marketing and practical steps you can take with your clients? Simply like my Facebook page https://www.facebook.com/therapymarketingexpert/ and write a comment to say you are interested and we will send you an invite to the closed session.

Therapy Marketing and Anxiety

What I’ve Learned Spending £100,000 on Google Adwords for Therapy Marketing

google adwords therapy marketingYep you read the headline right. Over the past few years I have spent a whopping £100,000 or at today’s exchange rate $131,000 on Google ads. That is one hell of a huge number! Even I was shocked how large the figure was when I looked in my account the other day.  But here is the thing, in just about every month that I have advertised I brought in revenue which not only paid for my therapy marketing on Adwords but brought me in a significant extra income as well.

Now hell yes of course I would rather that £100,000 was in my pocket rather than Google’s but with most of the  major search engines if you want to get found you often have to pay. Google is now like a greedy manager taking their cut of my profits but the deal isn’t so bad because my I come out winning as well. Depending on the campaign,  keywords or location I am advertising I am typically seeing a return of three or four times my ad spend. As a whole it is estimated that most advertisers using the system correctly will make $2 for every dollar they spend. That is like printing money provided you know what you are doing.

So what have I learned from my years advertising on the platform?

A Little Knowledge is a Dangerous Thing

I have worked with a large number of therapists over the years who have tried their hand at Google Adwords and got it badly wrong. This is because the system is a totally complicated beast which changes every five minutes. In fact even my account managers at Google have got it wrong at times. When I look at their accounts and the way that they have been set up I want to weep because invariably they are burning their cash. I have seen issues such as:

  • Local therapists advertising to the wrong area
  • Therapists not using the right keywords
  • Usage of  bad match types
  • Ignorance of negative keywords
  • Incorrect bidding strategies
  • Ignorance of half the system features
  • Not understanding the success metrics of their campaigns
  • General total lack of understanding of how the system works

These are the therapists who will turn around and say to me that Google Adwords doesn’t work for therapy marketing. In fact that isn’t the case it is the therapists who have rushed in set up ads without getting to understand the system first.

Even the Big SEO Agencies Get it Wrong

I’m currently working with a marketing student who turned over their Adwords account to a big SEO agency to run. Surely people with huge expertise in running websites and pay per click advertising would get him some clients? Err nope because the agency may have been great at SEO and PPC but they didn’t understand the therapy market. My client had told them he wanted to specialise in online sessions and was happy to see clients who were based anywhere in the UK. So the ad agency set up a load of keywords and then tumbleweed.

Just one of the myriad of mistakes they made was using the keyword hypnotherapy to advertise. Yes it may have been partly relevant to my clients job but here’s the thing people may look for this keyword as follows:

  • “free hypnotherapy”
  • “Paul McKenna hypnotherapy”
  • ” hypnotherapy to control girls”
  • “hypnotherapy definition”

I could go on. Hopefully you can see the big problem here. None of those keywords are going to earn my client any cash. In addition there are about 18,000 searches in the UK for this term alone in the UK at an average cost of £2.50 per click. Even on a generous budget per day for advertising you would lose a ton of cash and get no clients which was exactly what happened to my student.  This agency did not have specialist knowledge of the therapy niche and this was one of many mistakes they made so naturally their campaign for my client was a disaster.

You Have to Spend to Accumulate

I know therapists love the idea of Facebook ads because you can have such a small budget per day that it feels very manageable. The only problem is that most therapists don’t understand Facebook ads very well either. They are cheap because the people being shown your ad have no intention to buy at that moment. This means to really make advertising on the platform work you need to build a funnel, remarket and cultivate the clients. With Adwords the people typing in specific search queries are looking to hire someone now which means the cost of advertising to that person is higher but you chance of getting a sale is bigger.

The trouble is that as well as therapists setting up their ads incorrectly they also start to panic when they have spend £50 and have had no calls so they close the account down. When you use pay per click advertising especially systems like Adwords you have to think strategically. For example there is no point in spending £50 on advertising for clients who are only going to come and see you for one session. It is great for big ticket programs but very difficult to make pay if you are selling something cheaply because the clicks will cost more than the revenue. Plan your campaigns carefully so you don’t fall into this trap.

PPC Advertising on Google Has a Low Bounce Rate

So what do I mean when I talk about bounce rate? Bounce rate is when a visitor comes across your website and visits one single page and immediately decides your site is boring, irrelevant or slow and heads off immediately elsewhere. Having a low bounce rate shows Google that you are attracting the right visitors to your site meaning it should in theory move it up the rankings for certain keywords.

Traffic to a website tends to be classed in five categories:

  • Social
  • Paid Search
  • Organic Search
  • Direct Traffic
  • Referral Traffic

The traffic with the lowest bounce rates tends to be referral or organic views but in my case my next best traffic is Google Adwords with a relatively low bounce rate. That means people who are seeing my ads are coming on to my website and staying because my campaigns have been set up to show them highly relevant website pages.  My worst form of traffic is one from social media. It is relatively obvious why. People on social media are using it to engage with friends and family not to really view my website. So if they do head on over to it from an ad on Facebook or from seeing one of my posts they are less targeted customers. This is another reason why Google Adwords traffic can be superior to Facebook ads.

Diversify and Avoid Using One Marketing Method Alone

As I have mentioned before Adwords, Facebook and SEO are changing every five minutes.  One minute you are sitting pretty at the top of Google and the next you are down on page three. Or perhaps you were spending £2 a click and getting customers but suddenly your local competition gets fiercer and now your costs have doubled. Or even worse Google or Facebook have decided that your website isn’t up to scratch and is making outrageous claims and suddenly won’t allow you to advertise at all.

Whatever you do in your marketing  you must never rely on one channel too heavily because one day something will change and those leads will disappear. It is essential that you try and build up a therapy marketing strategy that gets clients in from every direction you can.

  • Facebook
  • Adwords
  • SEO and Organic Rankings
  • YouTube
  • Instagram
  • Pinterest
  • Therapy Directories
  • Referrals
  • Joint Ventures
  • Networking
  • Email Marketing

Using Google Adwords at the moment is a great way to get in clients in your door but it should not be your only strategy just part of a diversified plan to get revenue in every way possible.

Want to Learn How to Set up a Therapy Marketing Campaign in Google Adwords?

As I’ve mentioned before Adwords is changing all the time and last year the whole platform got a totally new design.  So I thought it was time to refresh my online course to reflect these new changes. At the beginning of the year I filmed a new series of videos to guide you through setting up campaigns that will convert.  This video course is designed to:

  • Get you regular client leads who are looking to buy your services.
  • Target only clients who are looking for your particular niche expertise.
  • Help you to get to number one on Google.
  • Build search campaigns that are localised.
  • Teach you how to use pay per click advertising  to make money.
  • Allow you advertising flexibility so you can respond to customer need instantly.
  • How to get clients even when you are starting off in practice.

Until the end of March you can claim a 20% discount on the course before the course reverts back to its normal price by using the code ppc2019. This is the system that has made me a considerable return on investment over the years and after spending £100,000 on ads I believe I am one of the most qualified hypnotherapists on the platform in the UK.  Just click the link below if you want to give this amazing marketing channel a try.

google adwords hypnosis marketing

Google Adwords Therapy Marketing

 

Are You About to Lose 50% of Your Website Customers?

I know that the majority of therapists out there pay very little attention to what is going on with search engine optimisation and Google updates. In general hypnotherapists ask someone to create a website for them, they add their content and then forget about it. This strategy isn’t something I would recommend as without tweaking your website regularly you are going to get left behind. In some instances you will be able to get away with it but in July a big change is coming and it is going to impact visitors to your website big time!

SSL Certificates and Google Chrome

If you have never heard about SSL certificates then pay attention as in a months time not having one is going to cause you a whole world of trouble!

An SSL certificate (Secure Sockets Layer) is basically an additional layer of security on your website. When you have an SSL certificate you have a file which means that sensitive information is encrypted. This means that if a customer puts in their credit card information on your website nobody else can read that information as it moves across the internet. When you have an SSL certificate your web address changes from http:// to https:// to show that your site has the relevant encryption.

Ok so I know some of you are thinking so what? I don’t sell products on my website. Ah but here comes the problem. Google has been pushing for people to update to secure websites for a long time and they have now decided that July 2018 is the date when enough is enough. From now on if somebody looks at your website on Google Chrome and you don’t have a certificate they are going to get a warning sign to say that your website isn’t secure.

The Power of Google Chrome

Currently Google Chrome has over a 50% share of the internet browser market. Think about it over 50% of the people who search and find your website find it through Chrome. Now imagine that half of your customers who come across your website see a message saying that your site isn’t secure.

Your customers certainly have no idea about SSL certificates, https or in fact anything related to encryption on the net. They do however know that when they see a big red non secure message when they come across your website that they quickly back pedal and get rid of your site from their screen as fast as they can. Now you can see the importance of making sure that your site complies over the next month or you are going to wave goodbye to a ton of customers.

What to do Next

As most of you will probably have web developers or designers I suggest that you contact them as soon as possible and get them to help you to address the problem. Yes it will cost you but not as much as losing a bunch of customers over the next few months. For those of you that understand coding head on over to YouTube where there are a ton of videos showing you how to purchase a certificate and make the required modifications to your website.

Hypnotherapy Marketing eBook 2018 Edition – Time for an Update

Hypnotherapy Marketing eBook 2018 EditionHow to Build a Hypnotherapy Business in 2018

If you are marketing a hypnotherapy practice nothing stands still for very long. Something that was appropriate two or three years ago make not work at all when you are trying to attract sales and clients in 2018. When I first wrote my Hypnotherapy Marketing eBook in 2015 it had all the latest up to date information about how to create a thriving practice but in just a few short years what was relevant then is no longer useful just a few short years later. So I have spent the past couple of months refreshing all the information and making the Hypnotherapy Marketing eBook 2018 edition 50% bigger than before.

It is amazing to think how much changed since the first edition of my eBook.  Here are just some of the changes that have occurred in just three years.

  • Instagram is now one of the biggest social media sites in the world. It didn’t even get a mention in my first hypnotherapy marketing eBook!
  • Meerkat the live broadcasting medium has disappeared.
  • Facebook Live was introduced to capitalise on our need for instant video.
  • The Google +1 button has vanished.
  • Snapchat has become a huge social media channel for millennials.
  • Google my business has become an essential for local businesses.

When I work with my marketing students I get asked time and time again why they can’t just create a website, put up a Facebook Ad or create a YouTube video and then just forget the marketing they have completed. This is because everything changes and much faster than you think.

I get regular calls from Google Adwords for example every two months updating me on the latest changes to their advertisting platform. If I leave up my original ads without making the necessary updates and changes I suddenly find my ads which were making me money are now getting a lesser click through rate. If I don’t update my website or write some blog posts or get social media shares my website falls down the rankings. Marketing a therapy practice requries you to constantly update your content and strategies otherwise you will get left behind.

What’s Coming Up?

I spoke a few years ago about how Google was starting to prioritise mobile friendly websites in their rankings. Well now they have gone one step further. They are currently introducing their mobile first  search engine which means that mobile versions of websites are being prioritised for indexing and ranking over desktop sites.  This update is currently rolling out as we speak. For any of you still sticking with an old desktop only website this spells big trouble!

Also the new GDPR (General Data Protection Regulations) in Europe roll out in the UK on Friday the 25th May. How many of you have completed the necessary updates to your websites to make sure you are complaint? Have you updated your privacy policy, contact me forms, lead magnets and the way you control your data? And for those of you that I see on forums in the UK who believe they don’t need to register with the Information Commissioner I can tell you that you are wrong. If you hold data about your customers such as emails, phone numbers or medical information you should have signed up. In fact you should have done it years ago.

How many of you are thinking about how to capitalise on voice search? Believe it or not looking for things by typing words into a search engine is not going to be so popular in a few short years from now. Think about Alexa, Siri and Ok Google and you can start to see that the way we look for information is changing all the time. Writing a website that uses voice search phrases instead of typical paragraphs can make all the difference to your profitability.

Get Help to Make Your Therapy Business  Profitable

If you are staring out on your journey as a therapist or are unsure how to get clients in to your hypnotherapy practice the my latest eBook is designed to help you understand the elements that you need to work on to have a successful business.  Here are just some of the things I discuss in the latest edition of my marketing eBook.

  • How to run a marketing budget
  • Website creation and search engine optimisation
  • Marketing funnels
  • Newsletters
  • Remarketing
  • Using social media to attract clients.
  • Online therapy
  • Free networking strategies
  • Using paid online ads
  • Understanding your competition
  • Getting in the media
  • Passive income
  • Group and Corporate Work
  • Referral networks

With over 150 pages of information you can get informed about the very latest ways to make a difference to your practice. Good luck building your booming business.

Hypnotherapy marketing ebook 2018

hypnosis marketing book 2018

 

How to Successfully Set Up a Hypnotherapy Practice

Setting Up Your Hypnotherapy PracticeIt has been a good few months since you last head from me for two reasons. Firstly this website got hacked! Nightmare scenario and a real problem when you find out the quality content you have been writing has been updated with adverts for viagra and vapes! What a steep learning curve I have been on attempting to resolve the situation. I will write a blog post on my experiences so that you never have to go through the same. Secondly In the last half of last year I have been concentrating on making some new products and services for the website and curating some new free content to share with you all. In particular a completely free guide to successfully set up a hypnotherapy practice.

As I was looking over some of my posts I realised that many of my marketing emails talked to those of you who have already set up your practices and were actively trading but I had completely neglected to talk to those of you who were just getting ready to make the leap from regular employment to setting up a hypnotherapy practice from scratch. So in the past couple of months I have been busy working away creating a new eBook to show you exactly what you need to do.

What Are The Questions That most Therapists Ask when Setting Up a New Business?

I regularly participate in a number of hypnotherapy forums and I see the same questions from new therapists appearing again and again.

  • Where should I practice from?
  • How much should I charge?
  • How do I make more money?
  • What services should I offer?
  • Why are clients not showing up?

You see going on a hypnotherapy practitioner course is great for teaching you how to help people but in most cases it doesn’t teach you how to help yourself. When you are a sole trader it soon dawns on a new therapist that they are the person responsible for just about everything. You need to arrange a website, their advertising, their branding, accounting, legal requirements and see clients and that is just for starters. Of course when you get going it soons becomes obvious that there are going to be some big gaps in your knowledge. Unless you pay someone to mentor you then you have to muddle through on your own or ask questions in forums to see if anyone can give you any advice which might help. This can work but if often means that you miss important stuff or spend ages trying to work it all out before you get it right. Time is of course money when you are running a new therapy business! So I thought I would create a really simple eBook to give the absolute basics that you need to start off in the right way.

Building a Therapy Practice Basics

So what have I included in this eBook to get therapists started? Well I cover everything from:

  • Are you cut out to be a therapist?
  • Planning your practice.
  • How and Where to work.
  • Equipment
  • Insurance
  • Data Protection
  • Regulatory and Tax Structure
  • Domain Names
  • Branding
  • Trademarks
  • Must have Essentials on a Website
  • How to Charge and Package Sessions
  • Cost control
  • Specialising or Generalist work
  • How many clients you need
  • Taking Payments
  • Contracts
  • Getting Those first Customers
  • and much more…

Creating the Right Foundations for your Therapy Business

Setting up a therapy business without putting any thought into how it may work or what you need to legally do is a recipe for disaster. Getting off on the wrong foot and not doing some basic initial work can mean wasted months or even years floundering trying to work out why you aren’t getting any customers or earning enough money to pay the bills. I regularly mentor other therapists in six months programs and I see the same problems coming up again and again. Poorly created websites and marketing campaigns that won’t bring in customers or create conversions. A lack of understanding of the very basics of business. Businesses that have been set up and then never reviewed so that basic mistakes linger for years.  Remember if you have never set up a business before or been self-employed then you are going to need a little help. Even seasoned marketers and internet successes regularly pay for courses to take their businesses to the next level so what makes a therapist any different?

Get the Book Absolutely Free!

My mission in life is to make sure as many therapists as possible get to run a highly successful booming business which is why I am offering the free eBook  as a total freebie. Yep that’s right it won’t cost you a penny! You can  get the lowdown on how to set up the right foundations for your hypnotherapy business so that you can start on the road of earning a great income instead doing what you love. I have personally tried and tested everything that is in the eBook and it certainly worked  worked well for me. Not only did I successfully set up a hypnotherapy practice in Harley Street London I moved location over two years ago and created another thriving practice in the Midlands at the same time as renovating a 9 bedroom house! If I can do it then so can you. To get your free copy of the eBook simply follow the link  below and you can gain access to the download.

how to set up your hypnotherapy practice

Hypnotherapy Marketing for New Hypnotherapists

Hypnotherapy Marketing for New HypnothearpistsI felt that I had to write a blog post to cover some basic hypnotherapy marketing for new hypnotherapists following an email I just received from my contact me page. As the email was received from one of my hypnotherapy websites and not  my marketing site I assumed it was from a client and rang them up to ask them what they needed help with. The answer that they gave shocked me! It appears that they were about to finish their hypnotherapy training and wanted to know if I could tell them a clinic that they could practice in locally. Err what the hell? Yep a person was contacting their local competition and asking if they could help sort out a room for them to use to run their therapy practice from and they wanted this information for nothing!

This call almost rendered me speechless (and that never happens). I mean what hypnotherapy courses are preparing their clients to run a business by not giving them some basic direction as to what to do? But besides that  if a person who is about to start a new career as a self employed person is incapable of searching for some therapy rooms to practice from what are they going to be like when they try and attract new clients into their business? I can already give you the answer they are going to end up back in their old day job fast. Prompted by this call and some threads I have recently seen on some forums here are some simple marketing basics.

Learn Therapy Marketing Skills

If you don’t know anything about marketing then spend some money and learn the basics. Hypnotherapy is a hard business because you are always marketing to find new clients. Unlike hairdressing where you are likely to have a solid client base that will return again and again with hypnosis you have hopefully resolved your clients problem in a few sessions meaning you will need to find more fast.  This constant turnover of clients means that you have to be better at marketing than the average small business. No wonder most new hypnotherapists don’t last in business for very long.

To run a business you need to understand how to attract clients, how to run a website, how to use paid advertising, how to network, do accounts, how to budget and so on. If you have always worked as an employee with a salary in a job which didn’t make you think on your feet or have sales targets then you likely to underestimate the effort and skills it takes to get a business off the ground. Someone offering marketing mentoring can help you navigate this making your job just that little bit easier.

Don’t Expect Decent Information For Free

As a business my time is money. Unless I am doing pro bono  work for charity expect to pay for my services. I charge for advice, my time with clients, my products and so on. Why? Because my experience is invaluable and that is what you are paying for. It means that when I am seeing a client I help them make positive change faster.  When I work with a marketing client they will see profits sooner and so on. If I need expert help in an area where I am not a specialist I get out my wallet and spend some money. I don’t worry about this expenditure because I know it will help me get more rapid results or earn more money. You should do the same.

Learn How to Fend for Yourself

Running a business means that you have to find solutions for yourself. When I used to work in the corporate world I could call the IT helpdesk and get immediate help to fix my computer or software. If I wanted to some legal advice I would head to see our corporate lawyer. When you are self employed you simply don’t have that infastructure around you which means you have to learn to do things for yourself or pay someone else to do them for you.

It is amazing what you can learn when you set your mind to it. I am now proficient at creating websites, recording and selling products, search engine optimisation and much more. Did someone give me that information for free? Nope it took some hard work and dedication to acquire the skills. So remember hypnotherapy marketing for new hypnotherapists requires effort and time.

Understand Basic Accounting

A regular question I see on hypnosis boards is how much should I charge for my services?  My answer is if you don’t know what to charge then you are not ready to run a business. Being self employed and turning a profit is all about the numbers. That means understanding some really basic details.

How much do you need to earn as a minimum per month to cover your general outgoings such as mortgage, food and bills?

What are the fixed costs in your business as a monthly number? That means rent, insurance, phone bill, travel costs, professional memberships, tax and so on.

So lets say you need to cover outgoings of £1000 per month or £12,000 per year.

In addition you have to cover £300 in costs related to your business meaning total outgoings of £1300 per month.

With some simple maths you can calculate that you need a minimum 13 client sessions per month at £100 per session to cover those fixed costs. Alternatively you can see 26 clients at £50 per session or 6.5 clients at £200 per month and so on.

Now have a look at what your most expensive local competition is charging to at least get a vague idea of the top of the market this will allow you to assess the level you should charge.

This is just simple arithmetic yet so many hypnotherapists don’t think like a business person but pluck a number out of thin air and hope for the best. Do the maths and get the real numbers.

Get Your Website Right

Whatever you do don’t throw together a basic website and hope for the best because it won’t work. Creating a website for a business is an art and it has to be structured correctly otherwise you will have no chance of getting any business. Don’t make a website that you like the look of, make a website that converst browsers into buyers. Also find a web designer that has experience in search engine optimisation as well as web design. If you don’t do that you will find that the expensive website that you paid a fortune for is likely to be a dud.  This is why I designed an online video course for creating and marketing hypnotherapy websites to help new hypnotherapists.

The Law of Attraction Doesn’t Work

So many people believe that if they simply think about having a successful business the law of attraction will provide them with one. Well keep on dreaming because it actually takes time and effort to get a business off the ground. Hypnotherapy Marketing for New Hypnotherapists is initially a time consuming task. You need to add yourself to directories, create a website, write content and blogs and a myriad of other tasks. If you don’t do this you can’t be found and you will be waiting for the phone to ring. Sorry you just can’t sit there and hope that something will happen. Running your own business can be incredibly rewarding but in the early days it can also be lots of hard work. Get it right and you can watch the money flow into your bank accounts but get it wrong and you will be broke, depressed and back in your old career before you know it.

Should I Practice from my Home?

There is no reason why you can’t practice from your home to keep the overheads low when you are first starting out but only if you have a really professional set up. On a forum the other day someone talked about running their business from their utility room. Hardly the professional image that you want to give a client. You need a dedicated room in your house with a desk and therapy chair and your certificates proudly framed on the wall. When you are in that room you don’t wear your slippers and comfy home wear but a smart professional outfit. If you don’t have that set up then find a therapy room and pay for it.

Next if you do pay for a therapy room in a clinic make sure that you are the only therapist operating from the clinic. In addition make sure that they are not making or taking your bookings for you and that you haven’t used their number in your advertising. Keep control of your biggest assets which are you and your website. Never pay the clinic a portion of what you earn. Instead arrange a fixed fee per hour or per time slot and stick with it. Where possible try and have at least two places you practice from as if one has a problem or shuts down you have a base to work from. This is simple common sense.

Should I do Free Consultations?

I generally have a quick chat with a potential client on the phone before I book them. This is to make sure that I believe they are a suitable candidate for hypnosis and that they aren’t shall we say threatening or problematic. Where possible I keep this chat to a maximum of ten minutes after that I charge. Yet time and time again I hear of therapists arranging to meet potential clients first to have a discussion about the therapy. In one case I heard the other day a therapist had spent 3 hours unpaid with a client.  This is a great way to end up broke.

Meeting clients take time and energy where you could be doing something else. You don’t only lose the time you are talking to them but the time around the appointment where you can’t book someone in case they is a slight overrun. So a one hour chat with a client can take nearly two hours out of your day. In addition because someone is not committing to pay you they might simply not be bothered to turn up. Meanwhile the intelligent hypnotherapists are getting in paying clients for that time and earning money.

In my old practice area a number of therapists I knew used to run free talks in the evening to try and attract new clients into their practice. For that evening they would be earning no money. I meanwhile usually had a full practice with four or five clients paying me a nice figure for every consultation. Live and learn.

Hopefully these pointers can help a few of you new starters to make a great living from a fantastic profession. Just remember that hypnotherapy marketing for new hypnotherapists is a skill just like any other and that it can be learned either slowly by working things out for yourself or more quickly by getting therapy marketing help. You are simply the person who chooses how quickly you want to grow and the time and commitment you put in to your business.

 

 

 

Time for a Mid Year Therapy Marketing Review!

Therapy Marketing Mid Year ReviewSo we are just over half way through the year which means that this is the perfect time to take stock and have a good look at what is working and what isn’t in your therapy business. Therapy marketing should never be static. You shouldn’t just put something in place and just forget about it. Instead you need to review the numbers and results of the marketing strategies that you are using and decide what to keep and what to get rid of. So here are just some of the questions that you need to be asking yourself if you are going to get the best out of your business.

Hypnotherapy Customers

As a therapist this is the biggie as without any customers you simply don’t have a business. Yet so few therapists actually sit down and drill into their numbers to make business decisions. To really get a handle on your business ask yourself the following?

How many clients are you currently seeing on average per week vs the number of time slots that you have available? So if for example you have a goal of 20/25 clients per week do you find yourself consistently finding problems attracting that number of people or are you over stretched? If you find that you are always seeing less clients than you need exactly how many new clients do you need to be attracting per week to make your business work for you? If you have too many clients exactly how many people per week?

Asking yourself these questions allows you to think strategically. A business with too few clients clearly has a problem especially if that shortfall is significant. It is a great signal to tell you that your current marketing methods are simply not working and that you need to try something different and quickly. Too many clients starts to open you up to possibilities in your business. Perhaps you could do more group work to deal with the numbers. Alternatively if you are so in demand can you hire an associate or put up your rates. Here you have choices meaning you need to really think about where you want to go next.

Where are Your Therapy Clients coming from?

Hypnotherapy MarketingNow drill down even further. Where exactly are your customers coming from. I know exactly where each of my customers comes from and I keep a spreadsheet where I note down which clients found me from each therapy marketing method I use. You need to understand exacly where your leads are hearing about you because this will tell you exactly what marketing methods are working and which are not. Have your clients found you from your website doing an SEO organic search? Did paid online advertising help? Did any arrive because of social media, referrals from friends, posters in a gym, networking and so on?

When you understand exactly where they are coming from you can now get a handle on the success of the  marketing methods you are using and their costs. Always look at your return on investment. If you  have a website yet nobody is hearing about you from that website then something is going badly wrong. If you are spending £100 per week on an advert in a local paper and over two months you haven’t had a call then it is time to stop the advert and think of something else.

When I used to work in North London I found that a large number of my competitors would spend one or two evenings a week doing talks round the local area to try and attract new clients. These talks would using take a couple of hours out of their precious evenings and were unpaid. Yes they would get some new clients in because of their marketing but not enough that they still didn’t need to do more talks the following week and then the next. I however used pay per click advertising to reach targeted prospects. In a really short time I was full every day and every evening and earning a great income. Yes it cost money to put out the adverts but they paid for themselves over and over again meaning I never need to slog away just to attract clients and I was being paid a significant amount of money by those clients. This is a perfect example of working smarter and not harder.

Equally at points in my early career I invested in adverts in Yellow Pages, local directories or magazines. It soon became evident that many of these methods were simply not bringing in the revenue so I never renewed my subscriptions. Never keep on plugging away at something that doesn’t work. Look at the numbers and if they don’t add up then stop wasting your money.

What do your Therapy Business profits look like?

Therapy Marketing ProfitsNow lets have a look at your income and profit each month. If you have been a therapist for a while you should always look not only at how you are doing currently but how your profits are changing year on year. If you are not seeing an upward trajectory then you may have a problem.

You can also drill down further and find out which type of customer is more lucrative for your business. I will state the obvious. You will earn more money from clients who are enrolled in a program than seeing clients for one off sessions.  Spending advertising dollars trying to get customers in for nail biting for example makes no sense. You are likelyto see them for one or two sessions and that is it. Attract a customer who would like to enrol on a six session stress management and mindfulness course is a different matter. Creating packages of products where ethically you can do so makes much more sense for your business and will bring greater returns.

If you have not heard about High Ticket Selling then it is worth noting that it is becoming a bigger thing in marketing circles. Basically the concept is simple. Increasingly if you want to attract new customers or clients you are likely to need to spend money. If you attract the wrong kind of customers or don’t get enough of them you will never earn a great living and be living hand to mouth. High Ticket Selling is where you spend a significant amount of money on very targeted advertising but you attract customers willing to spend big to get your expertise to solve a problem. In the coaching sector where this concept is increasingly popular it is not unusual for coaches using this system to charge $3000 upwards for one of their programs. Yes they will have spent $300 on getting that client but they are still hugely in profit and they only need to attract a hanful of clients to be making an exceptional income. Even if you don’t have the confidence yet to do this you can examine your profit per customer and see where you can find ways to increase that margin.

What is your Web and Social Media Presence?

Social Media Marketing for TherapistsIf you don’t have a web prescence or an amazing social media following then give up and go home. This is where the majority of new customers are coming from. People are on their mobile phones all day surfing the web or checking on their Facebook pages so you need to go where your customers are.  Some simple questions to ask yourself about your website:

  • How many people per day are visiting your website?
  • What are the popular pages that your being found for?
  • Where is your websites position in relation to that of your competitors?

I know exactly what each person who comes to my website does and how long they have been on it for. I know what pages they are looking at and how long for. I know their location and even the device they are using when they find me. Here is an example of just some of the statistics I got from one of the visitors to my website this morning as they browsed for nearly twelve minutes.

 

4
Exit Time:
6 Jul 2017 10:17:36
Visit Length:
11 mins 57 secs
Resolution:
320×534
System:

Chrome for Android/Android

Samsung Galaxy Core Prime 4G
Total Visits:
1
Location:
United Kingdom FlagSturminster Newton, Dorset, United Kingdom
IP Address:
Removed for Privacy Reasons  
Referring URL:
Entry Page:
Exit Page:

I also know the postion of my website in Google not just in the location I am marketing in but also for every keyword that I am trying to attract customers for. Do you? This kind of information gives you valuable therapy marketing insights and enables you to take action in areas where you are weak.

Finally

What are your goals for the future of your business? If you just want to see clients then fair enough all you might care about is filling your weekly slots and that is it but for other therapists business expansion is really important. So that means you need to think  about how you could create passive or alternative income streams for your business. As an example teaching your form of therapy to others,  creating online courses for customers, selling audios, or marketing yourself to corporates. Setting out future goals and creating plans to allow for this are important and stop you from being reliant on just one income source.

In addition are there any courses or skills that you need to acquire to help you and your business? I sell marketing solutions but I still go on courses by other marketers to continually improve my knowledge. I also have a few CPD courses that I am eyeing up that will hopefully enable me to up my success rate even more with clients. Whatever you decide to do make sure that your review covers future endeavours rather than just examing your current ones.

Taking a day or so out of your busy therapy business is so important as it can enable you to make  significant improvements to the way that you work. Streamlining your business and getting rid of deadwood can help you to reap rewards well into the future leaving you with a robust, viable and very profitable therapy practice.