Free Therapy Services Requests – What Should You Do?

Free Therapy ServicesI felt I had to write about this topic after a sudden influx of requests from companies and PR people asking for free therapy services for their employees or to advertise/promote their products. If you haven’t received one of these emails or phone calls yet this is what you could expect (this is a genuine email!).

Good Afternoon
I wondered if you did info sessions for businesses – presentation on importance of sleep – useful tips/guidance etc
13 March World Sleep day so looking for something to promote this area around that week.
We are based in XXX city centre.
Thanks

Perfect I thought so I spent the next few days trying to contact the HR lady who had sent the email to discuss her requirements  and my costs. In the end I sent her an email and this is the response I got:

Sorry for the delay in responding. We don’t really have a budget for organisations to come in however in the past businesses have been in to promote their business and then further down the line we have organised more specific training etc if required.

In other words do some work for me for nothing and you never know we might decide to do something with you in the future but no promises. This was my response:

I am afraid free does not pay my bills or take into account my considerable experience and expertise. Perhaps your company needs to reconsider its approach to asking people to do something for nothing as it is rather insulting.

I do not feel bad about sending this note and neither should you if you were in my position! If you want more polite responses you can always check out this article in Forbes.

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Don’t Work for Companies for Nothing

The companies who have asked me for free  therapy services are cheap full stop. They are perfectly able to reconcile earning massive profits with thinking they are doing me a favour by asking me to work for them for nothing. In fact what they probably haven’t bothered to think about is that it would have actually cost me money to run the session they wanted.

  • I would have taken time out from my work in order to write the presentation they wanted.
  • In this case I would have had to drive a 30 mile round trip and pay for petrol.
  • As the talk was in the city centre I would have had to find a paid space to park.
  • I would have lost a half days client income by taking time out to do the talk.

This is the worst deal in the world! No professional occupation is going to get taken seriously when they do work for nothing. Can you imagine what a plumber would say if they had been asked to fit a toilet for the exposure.

Therapists Do the Same

I hate to say it but it isn’t just your clients and corporations who think this way but also therapists. I have had countless messages over the years from therapists who wanted my time to teach them how to set up their business but without any payment. Some of these would be in direct competition with me but still thought it would be ok for me to do all the work and for them to profit. Remember these are not people I have ever met and in many cases even talked to or been in touch with on Facebook. Their requests came out of the blue which is beyond cheeky. Don’t do the same to others and if people do that to you be happy to call them out for their poor behaviour.

Valuing Your Therapy Services and Products

I know from many years of experience that the only way to get success with your clients is by getting them to value what you offer. When they believe that your words are disposable, or not worth the money then why would they bother paying any attention to what you have to say. It doesn’t matter if I am talking about a corporate company or an individual the same applies. You will always get a poorer outcome with clients who haven’t bothered to pay.

In addition this company would never value me enough to pay me in the future which was the carrot the organisation was trying to dangle in front of me. Once someone has got something for nothing they will expect it in the future. I would never earn anything from them so why bother.

By the way I am not the only one who is experiencing this. On a hypnotherapy forum I moderate plenty of other therapists told me of their experiences of this freebie culture. I had to laugh when one of them said they had been approached by Apple to do a free talk. This is one of the most profitable companies in the world.

49 ways to market your therapy practice

Grab Your Freebie

When Should You Think of Doing Free Work

Now of course nothing is ever black and white there are some circumstances where you might consider working for nothing.

Fame and Glory

Imagine that tomorrow morning a TV company called you up and wanted you to appear on their segment about Hypnobirthing. Your name, expertise and company details will be broadcast to millions of people across the country. Then this is a prospect worth considering because of the potential for a real peak in client bookings. Plus you now have the chance to place this on your website and pitch yourself as a TV expert. This will earn you money over time.

Charity

If you have a favourite charity that you work with then I can totally understand that you might do some free therapy services. BUT from my experience some of these clients are less motivated to work with you because they are not paying for their services. Be clear on who you will and won’t work with it you do volunteer so that you get the best outcomes for your clients.

Free Therapy Services for New Experiences

Last year I did free work for a number of radio stations partly for publicity but also because it pushed me out of my comfort zone. Sometimes it is good to be pushed outside your daily limits as it keeps you on your toes and teaches you new skills.

Referrals

If you get together with other health and wellness professionals to do talks and cross refer products and services it may be worth your while doing the odd free talk. Just make sure that you are not the only one doing all the work whilst the other health professionals sit and do nothing. Cross referrals can be a nice money spinner when you have everything set up and working on auto pilot.

20 Passive Income Ideas for Therapists

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Therapy Marketing to Make Money

If you market your wellness business correctly you should never have to offer free therapy services. I gave up doing most free work years ago and have never looked back or regretted calling out people who asked me to do something for nothing. Learning how to use paid advertising such as Google Adwords or Facebook can make a big difference. Setting up your website so it is a client magnet will earn you money. Learning to Blog for money will never make leave you broke. All of these things can be learned and my online courses in my shop will teach you how to walk away from these requests knowing that you are never going to need to hustle for business again. What are you waiting for?

You may also want to read:

The Ten Best Hypnotherapy Books on the Market

How to Write a Good Therapy Blog to Boost you Income

Therapy Marketing Strategies for 2020

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Don’t Set Up a Therapy Practice Without Reading This!

set up a therapy businessI felt I had to write this post because of the sheer volume of new therapists out there who are currently setting up their practices who have zero clue about business. In particular the hypnotherapy industry that I am part has a ton of training schools churning out would-be therapists. These therapists are ready and prepared to see clients but a good percentage have not thought through what happens next which is how to set up a therapy practice and make money. This is naive at best and completely insane in reality. Do not set up a therapy practice without reading this first!

It is not the job of the therapy courses to teach business and marketing (even though some touch on the subject). Why should they? It is the therapists responsibility to set themselves up for success by investing some time, energy and money into learning what happens next. Yet time and time again I come across therapists who forget this essential part of the process. They think they can create a website (or get someone else to do it for them) and their phone will be ringing off the hook – it won’t!

Therapy Marketing Essentials

So I thought I would write this post and detail some of the things you will have to know if you are running your own business particularly with regard to marketing. If you don’t know or understand what these are then you need to take a course, get a mentor, do some detailed research or alternatively have plenty of money behind you to pay for someone else to do you work for you.

Just remember that when you pay someone else to do stuff for you they don’t always understand your niche, charge for every change and some disappear completely. Also these people are often only as good as the instructions you give them. So if you tell them you want purple unicorns on your website that is what they will give you. Most therapists have little idea on what converts browsers into buyers on a website so from a business perspective you are likely to make some expensive mistakes.

Understanding why you need things structured in a certain way is hugely important otherwise you are going to end up wasting a ton of time, energy and money.  In fact you may not even realise you have made a big mistake until months or even years later. Being a sole trader at the start of your self employment means being a bit of a jack of all trades and that is especially so when you set up a therapy practice.

So what potentially would you need to know to make money?

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Setting up a Therapy Website

Before you set up your website you need to choose a name for your business and buy a domain name. This domain name can be a .com or related to your country such as a .co.uk or even be a .org or .online and so on. Do you know what domain is best for your business model?

Next you will need hosting in order to get your website onto the internet. Do you know what to buy and why? Does your web hosting offer backups? Do they have good up time? Are they suitable for the size of your business?

Once you have your hosting your domain has to be linked to it. If the host and the domain name provider are different you will have to change the nameservers. Do you know how to do this?

Once the host and website are linked do you know how to set up a WordPress site in the control panel? If you aren’t using WordPress why not?

Once you have the WordPress dashboard can you upload and choose a theme for your site? Do you understand the implications for your business when you choose a specific theme? Does it have the functionality you need?

If you can’t do this can you afford a web developer to do this for you? Alternatively if you buy a website template from a therapy marketing website provider are you happy paying money month after month? Does the website they build you allow you to change things easily, add plugins or grow with your business? Do they charge for every change they make? Can you afford this?

Are you aware that Google does not trust new websites and older ones are more likely to get more traffic. It can take months to get any organic traffic and more than a year or more to build it to something that will earn you money. Have you got plans to earn money whilst you are waiting?

20 Passive Income Ideas for Therapists

 

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Website Structure

Now you have the bare bones of a website do you know how to use WordPress? If not learn because you will need to know how to add content, change menus, upload pictures, host videos and so on.

Do you know the essential elements you need to add to your menu? Don’t copy everyone else because I can guarantee you that most of them are missing a trick.

Do you know what html is and when you might need to use it in your site?

Are you able to add sections to your site? Can you add new pages, buttons, change menus, add email capture forms and links?

Do you know what plugins are? What essential plugins will you need?

How are you keeping your website secure from hackers? What happens if your site does get hacked?

Therapy Website Content

Do you know what SEO /Search Engine Optimisation is? Do you know how to write content that will enable you to be found in the search engines?

Do you understand how to optimise your images and videos to be found across the internet?

Do you know how to create products to sell on your website? Are you able to set up a shop?

Do you understand VAT Moss? Do you understand what will happen after Brexit?

What is your business strategy when you create content?

How are you going to drive traffic to your website?

Are you able to create good quality graphics? If not what will you do? Pay someone or learn how to use software to create them for you?

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Statistics

How are you going to monitor who is visiting your website? What metrics do you need to pay attention to? What actions will you need to take after viewing those metrics?

What systems are you going to use to view your metrics? How are you going to add them to your website?

How often should you be looking at these metrics? What can you do if you see little traffic?

Ideal Therapy Clients

Who is your ideal client? How are you going to attract them? How will you make money from that client? How are you going to solve their problem?

How are you going to take money from them and what will your charge (hint it is not calculated by copying others)?

How can you ensure you don’t get cancellations or no shows?

What contractual arrangements do you have with that client? Do they meet the current regulations and laws in your country?

Where are you going to see them? How much will that cost you?

What are Your Costs?

Have you got a handle on all the costs in your business? Have those costs been factored into the price you are going to charge your client?

What are you going to do in quiet periods? Can you still cover your costs?

Will you have a pension?

How are you going to be able to afford holidays?

Are you able to cover all your outgoings as you set up your business?

How much money do you need to set aside for tax? How do your earnings look once you have taken out the tax and other associated costs? Will you be able to afford to live?

What system are you going to use to log all your incomings and outgoings?

Do you understand what costs can be offset against your tax bill?

Do you know how to do a self assessment tax form? If not can you afford to hire an accountant?

Day to Day Therapy Marketing

What strategies are you going to use day to day to get clients into your business?

How much money are you prepared to allocate to your marketing efforts?

What marketing can you do for free?

What paid strategies are you prepared to try? Do you know what paid marketing works and which is a waste of money?

Do you know what backlinks are? Do you know how to use them?

49 ways to market your therapy practice

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Social Media & Ads

Do you know how to set up business accounts on social media? Do you know how to engage people so that they become interested in your products and services?

What social media platforms are you going to concentrate on and why?

Are you going to use paid advertising? If so what courses and knowledge do you have before you post ads? – Remember most therapists waste hundreds of pounds or more because they don’t know what they are doing and dabble!

How much are you prepared to pay each week in paid advertising? How can you review the metrics on this advertising?

How much time and effort are you willing to spend tweaking your advertising? How will this work if you are seeing clients?

Passive Income for Therapists

Do you know what passive income is?

Are you intending to build passive income into your practice?

What products and services are you going to create to build this passive income? How are you going to sell these?

What platforms and software would you need to use to build these passive income products? How are these going to get to your customer automatically? How are you going to get payment for these?

How are your potential customers going to know your products and services exist?

How will you attract those customers?

Do you know what a funnel is? Do you know how to create one to sell your products and services?

So Setting up a Therapy Practice is Easy You Think!

This post is not intended to overwhelm you but to show you that setting up as a self employed business is not as easy as those hypnotherapy training courses would have you believe. Running your own business takes significant time and effort and this post shows you some of the elements you are going to have to master if you want to earn a real living from the profession. Now ask yourself is it as easy as you think? Can you figure out this detail yourself? If so how long do you think it will take you and how much are you likely to earn whilst you are trying to work this out?

If you want help to set up a therapy practice I have a ton of free resources for you to download as well as products in my online store to help. For therapy marketing mentoring just fill out the contact form and I will get back to you.

You may also like to read:

How to Write a Good Therapy Blog to Boost Your Income

The Ten Best Hypnotherapy Books on the Market

Therapy Marketing Strategies for 2020

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Therapy Marketing Strategy for 2020

Therapy Marketing Strategy 2020Happy New Year and welcome to a new decade! I guess by today most of you will have left the Christmas holidays behind and be looking to start work again in January. The question is are you coming back to a busy practice and business or are you experiencing tumbleweed at the start of this year? If it is the latter then you need to create a Therapy Marketing Strategy for 2020 fast!

When you make educated decisions about your business instead of guessing or stumbling in the dark it can make a huge difference to your income!

How to Market Yourself as a Therapist

Number one before you do anything else in your business you have to look and review the data and numbers. Yes I know that this may not be your natural area of expertise but it is essential you get to grips with this if you are to make your business and practice work.  So what numbers am I talking about specifically?

  • How many website visitors do you get a month?
  • What are your most popular pages?
  • Where do you appear in the search engine rankings generally?
  • What are you not appearing for?
  • What was your revenue last year month by month?
  • What was your profit each month?
  • What were your expenses?
  • What made you the most money?
  • What expenses could be reduced or could be stopped?

Drilling down into the data is a great way of finding out what is working and what isn’t.  To market yourself as a therapist you need to know your problem areas then you can start to work on improving the areas where you are weak. The questions I have cited here are just the tip of the iceberg but they are a great place to start but of course these can change depending on how sophisticated your business is. This process should never stop no matter how successful you get.

How to Increase Therapy Clients

So let’s look at how answering and resolving these questions can increase therapy clients into your practice. For example how many website visitors are you getting a month? Firstly are you monitoring the numbers at all? If not that could be your first task for the year. Perhaps setting up Google analytics or another traffic monitor to see what is actually happening with your site. I know that most of my therapy marketing clients are shocked when they finally see their data in black and white and find out that they are lucky to get 10 visitors a day to their websites! If this is what you are finding then you know that something is fundamentally wrong with your website content and structure and it needs to be changed and fast.

Next step is to monitor what pages your visitors are coming from. Is it only the home page or from some of your other content? If you find that it is just from your home page then you either need to beef up your website content or change what you have written elsewhere. Many therapists don’t understand how to write content that can get found or indexed by the search engines which can mean nobody ever gets to see your website. If you learn to do this well it can make a huge difference to your numbers.

If you want to improve your therapy marketing strategy for 2020 make sure that your website is set up and working perfectly to get your those visitors first before you do anything else. If you do’t know where to start then use my courses Turn Your Therapy Website into a Client Magnet and Blogging for Therapists to show you where to start.

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Case Study

Last year I worked with a fantastic therapist who simply wasn’t getting the calls or business into their practice. In fact they confessed to me that they barely saw one or two people a week. During our mentoring sessions we went through the data and implemented strategies based on the problems I found. Over the course of six sessions my client went from a “tumbleweed practice” to being fully booked into 2020. Here’s what she has to say.

“I contacted Martina as I had heard great things about her work in helping therapists grow their business. We had 6 sessions working together and she gave me advice on how to effectively structure my website, showing me and teaching me tools I would never have found by myself. We also looked at marketing, Facebook Ads and website SEO. If you’re looking for help and advice in lifting your business up not just a level but up many levels then Martina is your person to go to. I highly recommend Martina. The small investment will pay dividends and you’ll have a much better grip on your business. Many thanks Martina”

There was no magic involved in this transformation just common sense advice and a therapy marketing strategy looking at the facts.  Your business can experience the exact same growth if you bother to analyse data and learn my success strategies

Therapy Business Advertising and Planning

Once you have your website and content structured in the perfect way then you should start to naturally see your website visitors rise significantly and that should convert into more sales. This is not however the time to stop doing marketing this is the time to elevate it to another level. One of the easiest ways to multiply your profits and visitors is through pay per click advertising. Sending visitors to a newly refreshed website using this method should start to pay dividends but you must keep your eye on the facts and figures. For every campaign you start you need to look at your costs vs your returns. Find out what ads are working for you and which need to be changed. This should be an ongoing process.

Our Facebook advertising and Google Adwords courses can get you started on elevating your basic website traffic to  greater heights.

At the same time strategically pick one or two social media platforms to build an audience. Again place your efforts where you see results rather than flogging a dead horse. For example Tik Tok is all the rage at the moment but most of its users are under 30 years old so if you can’t find a way to sell to that demographic perhaps move on and place your effort elsewhere.

Make sure you collect emails and have a strategic plan on how to utilise this information. This is what takes a small local company into stratospheric growth. How can you capture these emails and how can you then sell to those people is something you need to be thinking about to boost your income away from trading hours for money from one to one clients. Watch out this year for my email strategy and passive income program.

2020 Therapy Marketing

Create a therapy marketing strategy for 2020 and start to systematically tick the boxes of where you need to focus your efforts for the coming year. This is a process that will pay huge dividends if you take the time to make it work. Just promise me no more stumbling around in the dark and hoping you can make a big breakthrough on your own because that is highly unlikely to happen. Invest in your business marketing and training now so that you can start making profits sooner rather than much later or not at all.

You May Also Want to Read:

9 Great Sources of Traffic For Hypnotherapy Marketing

49 Hypnosis Marketing Strategies You Can Use Today

Website Marketing For Therapists

 

 

Marketing for Therapists 101 – Passive Income

marketing for therapists passive incomeI love to keep my marketing for therapists posts  topical and my latest is certainly that. It has been prompted by an illness that I experienced not just once in the past week but twice! It started with a stomach bug a week ago that floored me completely. There was no chance of me actually being able to work with clients. I just about managed to cancel all my clients before spending 24 hours on my sick bed. I rearranged all my clients slotting them into every possible available spare space I had and tried to carry on. That was until exactly one week later the same thing happened again and I was back to square one!

If you are a therapist it is only a matter of time before the same thing happens to you. You may get the flu and need to take a week off work. You might need an operation and need to recuperate for a month or two. You may break your leg and find it impossible to drive to your clinics. The question for you is what happens to your business and income while this is going on? Have you insulated yourself financially from the impact of something like this happening? In my case I was fine because I earned money even when I wasn’t seeing clients but what would happen to your mortgage payments or bills if you got sick?

Passive Income for Therapists

Before you think I am going to recommend self employed illness insurance that isn’t what I am going to be talking about (although it is certainly worth considering if you are the only breadwinner). Instead I really want you all to think about building a passive income stream to insulate your business from these kind of ups and downs. Marketing for therapists doesn’t simply mean finding ways to get customers to come and visit you for one to one sessions. It also involves finding ways to build a bigger income by helping clients when you are not around.

Revenue Streams for Therapists

Why is creating different revenue streams so important for your business?  Simply put it insulates from the ebbs and flows of a typical therapy business and allows you to build areas of income that are not just reliant on clients in your local vicinity. Remember as a therapist you can only see so many clients in a day.  Once you have hit your limit (whatever that may be) then your income trajectory comes to a grinding halt.

Plus I never advocate that a therapist kills themselves by seeing so many clients that they are either going to exhaust themselves or get fed up. The whole point of working for yourself was so that you got rid of the all the negative aspects of working for a company. When your job is no longer enjoyable because you are flogging yourself to death to earn as much as you can you may as well go back to the corporate world with sick pay and holidays.

Hypnotherapist Salary

I often see people ask “what does a hypnotherapist earn?” in order to see whether it is a career that might be worth considering. The answer is not straightforward because marketing for therapists makes all the difference especially if it is done smartly! An average hypnotherapist may earn a comfortable wage but a clever hypnotherapist with many passive income streams could be doing extremely well indeed.

I have created  a list of twenty things that you can start to think about for your business to elevate your income. You don’t need to do them all at once. Pick on one area, do it well before moving on to the next. Start to create layers and complexity to your business so that you never have to worry about taking time off. You can download the list by following the link.

20 passive income streams for therapists hypnotherapists marketing

Advantages of Expanding Your Core Hypnosis Business

The advantages of creating a passive income are huge. Who wouldn’t want a bigger income? Yet there are many more benefits to consider. For example if can earn more money online then you can spent considerably more time mastering something else or just enjoying your hobbies. Your family and friends will also thank you because instead of spending hours and hours working you now have free time to spend with them. Best of all you can start to pick and choose the clients that you really want to see instead of feeling obligated to see everyone because of the money. There is nothing better than having the financial freedom to call the shots.

Marketing for therapists involve working smarter but never harder! Want help to grow your business? Head on over to our online store where I have courses to help you with everything from getting more from your website to therapy blogging and pay per click advertising.

 

Hypnosis Books – The Ten Best Hypnotherapy Books on The Market

hypnosis books - the 10 best hypnotherapy booksThere are many facets to hypnosis marketing and one of the most important is getting the very best results for your clients. When you get great results time and time again your clients will speak about you to their friends and family and you should start to get a steady stream of referrals into your practice. The problem is that most hypnosis courses are too short to teach you everything you need to do with clients which means continued professional development should be an essential part of your practice. Hypnosis books are a great way of learning from the best so I have compiled a list of the top ten hypnotherapy books you must read. Of course my Hypnotherapy Marketing eBook should be number 11!!!

The 10 Best Hypnotherapy Books on Amazon (in my opinion)

 

Hypnotherapy – Dave Elman

Dave Elman is one of the greats of hypnosis who taught his hypnosis methods throughout the US to doctors and dentists. His interest in hypnosis was supposedly created when he watched a stage hypnosis relieve his fathers pain when he had terminal cancer. Pursuing his interest in the subject he created one of the most famous rapid inductions ever which is still used by hypnotherapists to this day. Despite his huge wealth of knowledge he left behind this one hypnosis book about his work. This is an essential read for modern day hypnotherapists.

 

Hartland’s Medical and Dental Hypnosis – Heap & Avarind 

The authors of this hypnosis book were the people who set up the clinical hypnosis courses at the University of Sheffield Psychiatry department. As professionals they have taught dentists, psychiatrists and psychologists how to use hypnosis to help their patients. The book includes details on the history of hypnosis, basic procedures to follow as well as how to use hypnosis for specific conditions or problems.

 

Trancework – Michael D Yapko

Many people would like to claim that they are one of the greatest modern day hypnotherapists alive but few really are. Michael Yapko is the real deal and a clinical psychologist and therapist who lives in California. He is many recognised for his work on depression and how it can be treated without the need for medication but also teaches all over the world. In Trancework Michael covers everything from how to conduct general hypnosis to dealing with specific ailments such as pain, anxiety and stress to name but a few. An essential for any professional hypnotherapists bookcase.

 

Handbook of Hypnotic Suggestions & Metaphors – D Corydon Hammond

This hypnosis book is jam packed and I mean full to the brim of practical suggestions that can be used with your clients. Want help with pain control? Then check out their chapter on chronic pain, emotional pain, migraines and anesthesia. Or what about help with raising self-esteem, dealing with anxieties and phobias, sleep problems, cancer patients or eating disorders. This book has the lot and means that you will never feel stuck when thinking of ways that you can help your clients.

 

Trance-Formations – Grinder & Bandler

This is an interesting choice as Grinder and Bandler are actually the founding fathers of NLP.  This particular book is really the transcript of one of their seminars where they discuss and use a whole host of techniques to influence how you think, feel and behave. These guys break down how Ericksonian style hypnosis indirect hypnosis can transform lives.

 

Hypnosis for Inner Conflict Resolution: Introducing Parts Therapy – Roy Hunter

After hypnoanalysis comes parts therapy and Roy Hunter has written the definitive book on how to use this to create positive change with your clients. This book gives you every step you ever need to take in order to conduct a parts therapy session and have a successful outcome. I have only included one book by Mr Hunter in my list but I would actually highly recommend all his books as essential reads. For example his hypnosis book on regression therapy is also a wonderful read.

 

The Weight Hypnotherapy and You – Judith E Pearson

The vast majority of hypnosis books are generalistic and only briefly touch on the techniques you would need to use with specific problems . This hypnosis book is one that gives you all the details you need to conduct successful weight loss hypnotherapy sessions with your clients. Judith has a PhD in counselling and also uses NLP and hypnosis is her practice. She knows her stuff and details how to coach your clients to weight loss success. The book covers everything from motivation to exercise to stress management in relation to emotional eating and is an essential read for those of you wanting to specialise in weight control.

 

My Voice Will Go with You: Teaching Tales of Milton H. Erickson: Teaching Tales of Milton H. Erikson – Erickson & Rosen

Milton H. Erickson is probably one of the most influential hypnotherapists of all time. His way of using hypnosis to create positive change was unique and indirect meaning his subjects were helped with puns, humour or language without even knowing it. This book has collated over 100 of Erickson’s examples of helping others and placed them into a format where a modern day hypnotherapist can use them in their own practice.

 

Scripts & Strategies in Hypnotherapy – Roger P Allen

The eternal debate will always be should a hypnotherapist use scripts in their work. Whilst a number of hypnotherapists would disagree with their use they are often an essential way to help a new therapist learn about metaphors, language patterns and suggestions. This particular volumes collates a number of useful scripts in the one place that can be used as a starting point when working with clients. As ever take the basics and learn to adapt these to your particular client needs for best results.

 

How to Hypnotise Anyone – Confessions of a Rogue Hypnotist – The Rogue Hypnotist

The Rogue Hypnotist is a mystery in hypnosis circles as nobody quite knows who they are. What I can say is that their hypnosis books are hugely entertaining as well as being informative. Once again I have just mentioned one of their volumes but the Rogue Hypnotist has written extensively on everything from addiction work to anxiety. Get stuck in to their latest releases and find out more about what modern hypnotherapists think.

 

Interested in any of the amazing titles? Then just click on the title links to purchase a copy of any of the 10 best hypnosis books on Amazon.

*This site is owned and operated by Hypnotherapy Marketing Expert. Hypnotherapy Marketing Expert is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Hypnotherapy Marketing Expert is compensated for referring traffic and business to Amazon.

 

Anxiety Therapy Marketing – Facebook Live Event

It seems apt that I started to write this post on World Mental Health day as I want to talk about working with anxiety clients and how to conduct anxiety therapy marketing to attract this group of clients. The statistics clearly show that mental health issues are on the rise each year and more than ever before there are huge groups of people around the globe who need help from therapy professionals. In the UK the NHS is the first port of call for most of these people but with funding cuts and a reliance on prescribing pills as a solution there are a huge range of anxious people out there whose problems still persist.  As a hypnotherapist I know that it is possible to make a huge difference to these people but in order to do that you firstly need to know how and then how to attract those clients.

For those of you wondering the size of the market here are some of the statistics from just the UK where I am based:

  • Prescriptions for anti-depressants and anxiety medication has risen from 31 million in 2006 to 65 million in 2016.
  • 1 in 4 people will experience a mental health problem each year.
  • Only 1 in 8 people with a mental health problem are receiving treatment.
  • Medication is the number one choice for doctors in the UK.
  • Mental health funding is dropping year on year in real terms.

These clearly show that our current health systems simply cannot keep up with the sheer volume of people who need help. This is why private healthcare is a booming business and one that you need to be part of.

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Marketing for Mental Health Professionals

If any new therapist asked me what could make a difference to their practice I would tell them these three things:

  1. Be great at what you do. Solve problems and your clients will spread the word about your methods.
  2. Whilst you are building traction in start to implement a host of therapy marketing strategies to help you build your income.
  3. Create a passive income stream to insulate your business from seasonality and to increase your earnings.

As a hypnotherapist I know that most hypnotherapy training in the UK is relatively basic. It gives you the bare bones of what you need to do but has very little detail to make sure that you get outstanding results time and time again. This is why there are a ton of CPD courses out there to help us improve our methods and strategies. BUT not all CPD courses are built the same. Some have poor content, are generic and have little new to offer our clients which is why I decided to team up with an anxiety specialist with 20 years experience Steve Norton to deliver a Facebook Live discussing how to get the best possible results for these particular clients.

Do you Have a System? 

Steve and I decided to partner on this project because we have similar thoughts on how to get results with clients and that is by having a system or framework to work within. When you have a systematic approach to dealing with anxiety clients you can make sure that you have covered all bases to get the best results. Steve has created a four session protocol to help anxiety clients together with scripts, strategies, and methods to alleviate their worries and fears. With over twenty years experience helping anxiety clients this is the perfect program to use in your practice and we will be sharing some insights on his results and experience in our Facebook Live event on the 30th October 2019 at 7pm UK Time.

Lead Generation for Therapists?

So how did Steve and I first meet? Well around 18 months ago I helped Steve with his anxiety therapy marketing strategies and in a relatively short space of time we doubled his website visits and income! This is because I also have a marketing system that can be used successfully time and time again to bring in new clients. If a therapist follows this therapy marketing strategy then they are going to make more money, fact!  It therefore made perfect sense for Steve and I to join forces to create a program that not only shows you how to attract clients in the anxiety niche but also how to help them get great positive results as well.

Facebook Live Event 30th October 2019

Want to join Steve and myself to hear more about anxiety therapy marketing and practical steps you can take with your clients? Simply like my Facebook page https://www.facebook.com/therapymarketingexpert/ and write a comment to say you are interested and we will send you an invite to the closed session.

Therapy Marketing and Anxiety

How to Write a Good Therapy Blog & Boost Your Income

good therapy blogAs a marketing specialist for therapists I have read my fair share of therapy blogs over the years. Usually these are my clients blogs which are attached to their websites and are tacked on as an after thought once the main site content has been created. Writing a good therapy blog is a great way of attracting clients but invariably the same problems appear again and again:

  • No Updates – The blog gets updated once in a blue moon and the last update was months if not years ago
  • Too Short – A blog post is thrown up but it is so short it could be mistaken for a post on Twitter
  • Keywords – The person writing the blog doesn’t understand about keywords so they blog will never be found
  • Irrelevant – The blog is used as a way of the therapist expressing themselves on a topic nobody cares about
  • Client Attraction – The blog does not create a way for the therapist to attract clients

How to Get More Therapy Clients

A great way of getting new therapy clients is with regular and consistent blogging. This is because when it is done well your blog will be indexed in the search engines giving you more opportunities to reach the clients who need to see you.  Put simply if you have a website with say twenty pages you have limited opportunities for your clients to find you on Google. If you have an additional twenty blog posts you now have doubled your chances of being found in the search engines. Yes this is a simplistic example but it gives you an idea of what can be achieved. Even better blogging doesn’t have to cost you money like Facebook advertising or Google Adwords.

Also blog content can be repurposed, spread round the internet and updated. If you do this on a regular basis those twenty blog posts actually can turn into something far bigger generating you clients and sales from multiple sources.

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Blogs for Therapists

When done correctly blogs for therapists can be the perfect marketing tool providing they are written correctly and use client attraction methods in their content. Learning how to do this can be simple when you know how which is why I decided to write a short mini course on how to use blogging to get more clients. In this course you are going to be able to look over my shoulder as I create blog posts that are going to help you earn more money consistently. Even better these blogs have evergreen content so that the content will keep on generating leads for you years after they have been written.

Through a series of videos I will walk you through the elements you need in your blog and how you are going to implement them. These include:

  • How to choose a blog title that will get you customers or clients
  • How to research content for your blog
  • How to create a basic blog structure
  • How to choose words that are more likely to convert
  • How to create passive income from your blog
  • How to dominate the local search engine results through blogging
  • Where to place your blog to get multiple readers coming to your content
  • What elements are essential in your blog to make it work harder for you
  • How to stay in contact with potential customers who are reading your blog even if they aren’t ready to buy

Blogging for Therapists

How to Write a Therapy Blog

If you really want to write a good therapy blog you have to know the essential elements for success. Just writing something and trying to see if it will work is just going to make your life harder and waste a considerable amount of your time. When you understand exactly what you need to include or exclude from your blog you can concentrate on getting clients and sales instead of using your time and energy attempting something that is just never going to work. When you learn the correct blog tools you are going to see that it can make a massive difference to your business. Still don’t believe me?

  • Companies that blog get 55% more website visitors
  • If you are a business that blogs you are 13 times more likely to get a positive return on investment
  • If you blog you are going to get 67% more leads

As you can see these numbers are far from small or marginal these are the kind of figures that can help you to double your income. In fact if you create a great passive income product your earnings potential goes sky high as you can sell it worldwide time and time again even when you are sleeping. Want even more facts about how blogging can help you? Read this blog on the advantages of regular blogging.

Therapy Blogging Online Course

Want to dive in and start earning that extra income right away by writing a good therapy blog? You can purchase the blog course by following the link below. In addition to the course you will get an accompanying pdf  with the hard copy information plus my blogging checklist that you can print out and follow each time you write a new blog so that you never go wrong.

good therapy blog online course

Blogging for Therapists Online Course

What I’ve Learned Spending £100,000 on Google Adwords for Therapy Marketing

google adwords therapy marketingYep you read the headline right. Over the past few years I have spent a whopping £100,000 or at today’s exchange rate $131,000 on Google ads. That is one hell of a huge number! Even I was shocked how large the figure was when I looked in my account the other day.  But here is the thing, in just about every month that I have advertised I brought in revenue which not only paid for my therapy marketing on Adwords but brought me in a significant extra income as well.

Now hell yes of course I would rather that £100,000 was in my pocket rather than Google’s but with most of the  major search engines if you want to get found you often have to pay. Google is now like a greedy manager taking their cut of my profits but the deal isn’t so bad because my I come out winning as well. Depending on the campaign,  keywords or location I am advertising I am typically seeing a return of three or four times my ad spend. As a whole it is estimated that most advertisers using the system correctly will make $2 for every dollar they spend. That is like printing money provided you know what you are doing.

So what have I learned from my years advertising on the platform?

A Little Knowledge is a Dangerous Thing

I have worked with a large number of therapists over the years who have tried their hand at Google Adwords and got it badly wrong. This is because the system is a totally complicated beast which changes every five minutes. In fact even my account managers at Google have got it wrong at times. When I look at their accounts and the way that they have been set up I want to weep because invariably they are burning their cash. I have seen issues such as:

  • Local therapists advertising to the wrong area
  • Therapists not using the right keywords
  • Usage of  bad match types
  • Ignorance of negative keywords
  • Incorrect bidding strategies
  • Ignorance of half the system features
  • Not understanding the success metrics of their campaigns
  • General total lack of understanding of how the system works

These are the therapists who will turn around and say to me that Google Adwords doesn’t work for therapy marketing. In fact that isn’t the case it is the therapists who have rushed in set up ads without getting to understand the system first.

Even the Big SEO Agencies Get it Wrong

I’m currently working with a marketing student who turned over their Adwords account to a big SEO agency to run. Surely people with huge expertise in running websites and pay per click advertising would get him some clients? Err nope because the agency may have been great at SEO and PPC but they didn’t understand the therapy market. My client had told them he wanted to specialise in online sessions and was happy to see clients who were based anywhere in the UK. So the ad agency set up a load of keywords and then tumbleweed.

Just one of the myriad of mistakes they made was using the keyword hypnotherapy to advertise. Yes it may have been partly relevant to my clients job but here’s the thing people may look for this keyword as follows:

  • “free hypnotherapy”
  • “Paul McKenna hypnotherapy”
  • ” hypnotherapy to control girls”
  • “hypnotherapy definition”

I could go on. Hopefully you can see the big problem here. None of those keywords are going to earn my client any cash. In addition there are about 18,000 searches in the UK for this term alone in the UK at an average cost of £2.50 per click. Even on a generous budget per day for advertising you would lose a ton of cash and get no clients which was exactly what happened to my student.  This agency did not have specialist knowledge of the therapy niche and this was one of many mistakes they made so naturally their campaign for my client was a disaster.

You Have to Spend to Accumulate

I know therapists love the idea of Facebook ads because you can have such a small budget per day that it feels very manageable. The only problem is that most therapists don’t understand Facebook ads very well either. They are cheap because the people being shown your ad have no intention to buy at that moment. This means to really make advertising on the platform work you need to build a funnel, remarket and cultivate the clients. With Adwords the people typing in specific search queries are looking to hire someone now which means the cost of advertising to that person is higher but you chance of getting a sale is bigger.

The trouble is that as well as therapists setting up their ads incorrectly they also start to panic when they have spend £50 and have had no calls so they close the account down. When you use pay per click advertising especially systems like Adwords you have to think strategically. For example there is no point in spending £50 on advertising for clients who are only going to come and see you for one session. It is great for big ticket programs but very difficult to make pay if you are selling something cheaply because the clicks will cost more than the revenue. Plan your campaigns carefully so you don’t fall into this trap.

PPC Advertising on Google Has a Low Bounce Rate

So what do I mean when I talk about bounce rate? Bounce rate is when a visitor comes across your website and visits one single page and immediately decides your site is boring, irrelevant or slow and heads off immediately elsewhere. Having a low bounce rate shows Google that you are attracting the right visitors to your site meaning it should in theory move it up the rankings for certain keywords.

Traffic to a website tends to be classed in five categories:

  • Social
  • Paid Search
  • Organic Search
  • Direct Traffic
  • Referral Traffic

The traffic with the lowest bounce rates tends to be referral or organic views but in my case my next best traffic is Google Adwords with a relatively low bounce rate. That means people who are seeing my ads are coming on to my website and staying because my campaigns have been set up to show them highly relevant website pages.  My worst form of traffic is one from social media. It is relatively obvious why. People on social media are using it to engage with friends and family not to really view my website. So if they do head on over to it from an ad on Facebook or from seeing one of my posts they are less targeted customers. This is another reason why Google Adwords traffic can be superior to Facebook ads.

Diversify and Avoid Using One Marketing Method Alone

As I have mentioned before Adwords, Facebook and SEO are changing every five minutes.  One minute you are sitting pretty at the top of Google and the next you are down on page three. Or perhaps you were spending £2 a click and getting customers but suddenly your local competition gets fiercer and now your costs have doubled. Or even worse Google or Facebook have decided that your website isn’t up to scratch and is making outrageous claims and suddenly won’t allow you to advertise at all.

Whatever you do in your marketing  you must never rely on one channel too heavily because one day something will change and those leads will disappear. It is essential that you try and build up a therapy marketing strategy that gets clients in from every direction you can.

  • Facebook
  • Adwords
  • SEO and Organic Rankings
  • YouTube
  • Instagram
  • Pinterest
  • Therapy Directories
  • Referrals
  • Joint Ventures
  • Networking
  • Email Marketing

Using Google Adwords at the moment is a great way to get in clients in your door but it should not be your only strategy just part of a diversified plan to get revenue in every way possible.

Want to Learn How to Set up a Therapy Marketing Campaign in Google Adwords?

As I’ve mentioned before Adwords is changing all the time and last year the whole platform got a totally new design.  So I thought it was time to refresh my online course to reflect these new changes. At the beginning of the year I filmed a new series of videos to guide you through setting up campaigns that will convert.  This video course is designed to:

  • Get you regular client leads who are looking to buy your services.
  • Target only clients who are looking for your particular niche expertise.
  • Help you to get to number one on Google.
  • Build search campaigns that are localised.
  • Teach you how to use pay per click advertising  to make money.
  • Allow you advertising flexibility so you can respond to customer need instantly.
  • How to get clients even when you are starting off in practice.

Until the end of March you can claim a 20% discount on the course before the course reverts back to its normal price by using the code ppc2019. This is the system that has made me a considerable return on investment over the years and after spending £100,000 on ads I believe I am one of the most qualified hypnotherapists on the platform in the UK.  Just click the link below if you want to give this amazing marketing channel a try.

google adwords hypnosis marketing

Google Adwords Therapy Marketing

 

Happy New Year & Welcome to the Future of Hypnotherapy Marketing

The Future of Hypnotherapy MarketingHappy New Year!

As we all know the New Year is a time for new beginnings, fresh starts and looking to the future. So I thought I would do exactly that in my first blog of the year by looking at the very latest trends in marketing which are going to be super important in 2019 and beyond.

Remember that in hypnotherapy marketing nothing ever stands still for very long. One minute you are selling your services through the Yellow Pages and the next thing you know the world has moved on everything has moved online. In the space of a few years the world changed and if you don’t keep up your ability to get clients and make money has vanished and you are left behind by your competitors. So what do you need to be looking at in the near future to ensure that you are ahead of the pack instead of playing catch up?

Site Speed and Mobile Optimised Pages 

I have been taking about mobile optimised pages for a good few years now but with that you need to also think about site speed. If your website is not loading quickly enough on mobile devices it will lag in the rankings. For Google the issue is really simple. They want to give users the best possible experience and so favour websites that load quickly. Slow loading websites are going to mean that you web visitors will bounce off your site quickly meaning less money and less conversions. To check your site speed head to the following:

Google Page Speed Test and GTmetrix

Video 

Yes so you watch YouTube and have created the odd video but are you really aware of the video revolution that is happening out there. It is estimated that this year that up to 80% of all consumer internet traffic will be on video! Just think about that number for a second it is huge! So if you are relying on websites alone you have a problem because you are missing the majority of the potential traffic out there that is going to get you your customers.

Are you aware of what stories are? If not I suggest you head over to Instagram and Facebook and see how some of the masters in the industry are killing it daily on video. Influencers are out there creating snippets of video about their lives, customers and products and people are lapping it up. Generally the stories are only up for 24 hours but thousands of people end up following these people daily and buying what they recommend. How can you jump on the bandwagon and use them to market your hypnotherapy practice?

Voice Search

I have spoken about voice search a few years ago and how it would grow significantly in the years to come and that is exactly what we are currently seeing. How many of you now own an Amazon Echo dot or a Google home mini speaker? When people are looking for help now many don’t bother typing in to their systems what they want, instead they ask their smart speakers. If your website uses the correct words and phrases that help it to be found by voice you are more likely to be the person who is picked by the system. The current estimates are that by 2020 over 50% of internet searches will be done via voice search.

Chatbots and AI

Long gone are the days of 9 to 5 working hours. With access to computers, tablets and mobile phones people want instant answers to their questions 24 hours a day. If you are a therapist working on your own it can be impossible to keep up with the demands for information about your products and services especially when they are sent late at night. I know that my Facebook page gets queries daily from clients often well after I have finished for the evening.

Automated Chatbots and artificial intelligence have started to take over. By programming in answers to some questions it is possible for your potential clients to get the answers they need to their queries without ever talking to a human. Watch out for this trend increasing over the next few years. Embrace it or be prepared to work very long hours!

Dynamic Therapy Marketing

Marketing a therapy practice means you can never sit still and rest on your laurels waiting for your clients to come to you. You have to keep an eye on the future so that you don’t become a dinosaur. Change it happening all the time so keep your eye on the latest trends and research ways in which you can easily incorporate them into your hypnosis practice.

Are You About to Lose 50% of Your Website Customers?

I know that the majority of therapists out there pay very little attention to what is going on with search engine optimisation and Google updates. In general hypnotherapists ask someone to create a website for them, they add their content and then forget about it. This strategy isn’t something I would recommend as without tweaking your website regularly you are going to get left behind. In some instances you will be able to get away with it but in July a big change is coming and it is going to impact visitors to your website big time!

SSL Certificates and Google Chrome

If you have never heard about SSL certificates then pay attention as in a months time not having one is going to cause you a whole world of trouble!

An SSL certificate (Secure Sockets Layer) is basically an additional layer of security on your website. When you have an SSL certificate you have a file which means that sensitive information is encrypted. This means that if a customer puts in their credit card information on your website nobody else can read that information as it moves across the internet. When you have an SSL certificate your web address changes from http:// to https:// to show that your site has the relevant encryption.

Ok so I know some of you are thinking so what? I don’t sell products on my website. Ah but here comes the problem. Google has been pushing for people to update to secure websites for a long time and they have now decided that July 2018 is the date when enough is enough. From now on if somebody looks at your website on Google Chrome and you don’t have a certificate they are going to get a warning sign to say that your website isn’t secure.

The Power of Google Chrome

Currently Google Chrome has over a 50% share of the internet browser market. Think about it over 50% of the people who search and find your website find it through Chrome. Now imagine that half of your customers who come across your website see a message saying that your site isn’t secure.

Your customers certainly have no idea about SSL certificates, https or in fact anything related to encryption on the net. They do however know that when they see a big red non secure message when they come across your website that they quickly back pedal and get rid of your site from their screen as fast as they can. Now you can see the importance of making sure that your site complies over the next month or you are going to wave goodbye to a ton of customers.

What to do Next

As most of you will probably have web developers or designers I suggest that you contact them as soon as possible and get them to help you to address the problem. Yes it will cost you but not as much as losing a bunch of customers over the next few months. For those of you that understand coding head on over to YouTube where there are a ton of videos showing you how to purchase a certificate and make the required modifications to your website.