Google Adwords pay per click advertising system is one of the most sophisticated ways in the world of getting targeted traffic to buy your products and services. As a therapist, it can help you to significantly increase your profits but only when used in the correct way. Get it wrong and you will find yourself losing a ton of money with little or nothing to show for it. My Google Adwords for Therapists online course is designed to help you multiply your practice profits without getting burnt.
Why is Adwords So Important?
Google is the largest search engine in the world and certainly the most used in the Western World. It controls over 65% of world searches and is the market leader in creating innovations related to the way we look for data. These figures are deceptive because in certain countries Google dominates even more. Google has 94% of the market in the UK, 93% in Australia, 67% in the US. This means that if you want your website to appear in front of searchers in these countries you really need to appear on the front page of Google. There are only two ways that you can do this:
- Have a sophisticated SEO campaign that takes time and money so that you appear higher in the organic rankings for all your keywords or
- Pay Google to show ads for certain keywords that will lead people to your practice, products or services.
The World of Search is Changing
Once upon a time if you had a high organic ranking then it was likely that someone looking for your service would see your website quickly in Google search as it would appear just under three adverts on your browser without paging down (two adverts for mobile). This has now changed. Now four adverts appear on the top of the page which means that a searcher will need to page down before coming across organic websites. It is also becoming more difficult to differentiate between paid ads and organic listings. The next listings which appear are the results from Google maps. If you were not aware Google now allows people to pay for adverts on these as well. This means that there maybe seven or eight websites above yours before anyone clicks on your website.
So what does this mean for therapists? If you want to appear in front of customers on Google you need to pay as your reach is being eroded by adverts. You could try your luck elsewhere but guess what ads are on Facebook, Bing, YouTube, Twitter, Instagram and Pinterest. In fact, every major social media platform is using ads more and more. Either get involved or get left behind. I designed my Google Adwords for Therapists course to help you to understand the system.
Adwords Can Skyrocket Your Profits
Advertisers don’t pay 110 million dollars a day to lose money. They use the system because it makes them a significant return. This means that for every dollar they spend on the system they get two, three or even four dollars in return. Imagine what could happen to your business if you could double, triple or quadruple your profits in a year!
My online course shows you exactly how to:
- Attract a steady stream of new customers to your business.
- Target clients that are actively looking for your niches.
- Get to Number One on Google
- Create highly localised search campaigns
- How to make money from your advertising not lose it.
- Market your services correctly so you will always make more than your ad spend.
- Use its flexibility to respond to customer needs instantly.
- Beat your competition so that you can grow your practice.
Available to Buy Now
This Google Adwords for Therapists Online Course is available for you to buy in my online shop. Get instant access to over two hours of videos showing you exactly what you need to do to start bringing additional money into your practice today.
*Course access for one year. Please see terms and conditions for details.