It seems apt that I started to write this post on World Mental Health day as I want to talk about working with anxiety clients and how to conduct anxiety therapy marketing to attract this group of clients. The statistics clearly show that mental health issues are on the rise each year and more than ever before there are huge groups of people around the globe who need help from therapy professionals. In the UK the NHS is the first port of call for most of these people but with funding cuts and a reliance on prescribing pills as a solution there are a huge range of anxious people out there whose problems still persist. As a hypnotherapist I know that it is possible to make a huge difference to these people but in order to do that you firstly need to know how and then how to attract those clients.
For those of you wondering the size of the market here are some of the statistics from just the UK where I am based:
- Prescriptions for anti-depressants and anxiety medication has risen from 31 million in 2006 to 65 million in 2016.
- 1 in 4 people will experience a mental health problem each year.
- Only 1 in 8 people with a mental health problem are receiving treatment.
- Medication is the number one choice for doctors in the UK.
- Mental health funding is dropping year on year in real terms.
These clearly show that our current health systems simply cannot keep up with the sheer volume of people who need help. This is why private healthcare is a booming business and one that you need to be part of.
Marketing for Mental Health Professionals
If any new therapist asked me what could make a difference to their practice I would tell them these three things:
- Be great at what you do. Solve problems and your clients will spread the word about your methods.
- Whilst you are building traction in start to implement a host of therapy marketing strategies to help you build your income.
- Create a passive income stream to insulate your business from seasonality and to increase your earnings.
As a hypnotherapist I know that most hypnotherapy training in the UK is relatively basic. It gives you the bare bones of what you need to do but has very little detail to make sure that you get outstanding results time and time again. This is why there are a ton of CPD courses out there to help us improve our methods and strategies. BUT not all CPD courses are built the same. Some have poor content, are generic and have little new to offer our clients which is why I decided to team up with an anxiety specialist with 20 years experience Steve Norton to deliver a Facebook Live discussing how to get the best possible results for these particular clients.
Do you Have a System?
Steve and I decided to partner on this project because we have similar thoughts on how to get results with clients and that is by having a system or framework to work within. When you have a systematic approach to dealing with anxiety clients you can make sure that you have covered all bases to get the best results. Steve has created a four session protocol to help anxiety clients together with scripts, strategies, and methods to alleviate their worries and fears. With over twenty years experience helping anxiety clients this is the perfect program to use in your practice and we will be sharing some insights on his results and experience in our Facebook Live event on the 30th October 2019 at 7pm UK Time.
Lead Generation for Therapists?
So how did Steve and I first meet? Well around 18 months ago I helped Steve with his anxiety therapy marketing strategies and in a relatively short space of time we doubled his website visits and income! This is because I also have a marketing system that can be used successfully time and time again to bring in new clients. If a therapist follows this therapy marketing strategy then they are going to make more money, fact! It therefore made perfect sense for Steve and I to join forces to create a program that not only shows you how to attract clients in the anxiety niche but also how to help them get great positive results as well.
Facebook Live Event 30th October 2019
Want to join Steve and myself to hear more about anxiety therapy marketing and practical steps you can take with your clients? Simply like my Facebook page https://www.facebook.com/therapymarketingexpert/ and write a comment to say you are interested and we will send you an invite to the closed session.