I love to keep my marketing for therapists posts topical and my latest is certainly that. It has been prompted by an illness that I experienced not just once in the past week but twice! It started with a stomach bug a week ago that floored me completely. There was no chance of me actually being able to work with clients. I just about managed to cancel all my clients before spending 24 hours on my sickbed. I rearranged all my clients slotting them into every possible available spare space I had and tried to carry on. That was until exactly one week later the same thing happened again and I was back to square one!
If you are a therapist it is only a matter of time before the same thing happens to you. You may get the flu and need to take a week off work. You might need an operation and need to recuperate for a month or two. You may break your leg and find it impossible to drive to your clinics. The question for you is what happens to your business and income while this is going on? Have you insulated yourself financially from the impact of something like this happening? In my case I was fine because I earned money even when I wasn’t seeing clients but what would happen to your mortgage payments or bills if you got sick?
Passive Income for Therapists
Before you think I am going to recommend self-employed illness insurance that isn’t what I am going to be talking about (although it is certainly worth considering if you are the only breadwinner). Instead, I really want you all to think about building a passive income stream to insulate your business from this kind of ups and downs. Marketing for therapists doesn’t simply mean finding ways to get customers to come and visit you for one to one sessions. It also involves finding ways to build a bigger income by helping clients when you are not around.
Revenue Streams for Therapists
Why is creating different revenue streams so important for your business? Simply put it insulates from the ebbs and flows of a typical therapy business and allows you to build areas of income that are not just reliant on clients in your local vicinity. Remember as a therapist you can only see so many clients in a day. Once you have hit your limit (whatever that may be) then your income trajectory comes to a grinding halt.
Plus I never advocate that a therapist kills themselves by seeing so many clients that they are either going to exhaust themselves or get fed up. The whole point of working for yourself was so that you got rid of the all the negative aspects of working for a company. When your job is no longer enjoyable because you are flogging yourself to death to earn as much as you can you may as well go back to the corporate world with sick pay and holidays.
I often see people ask “what does a hypnotherapist earn?” in order to see whether it is a career that might be worth considering. The answer is not straightforward because marketing for therapists makes all the difference especially if it is done smartly! An average hypnotherapist may earn a comfortable wage but a clever hypnotherapist with many passive income streams could be doing extremely well indeed.
I have created a list of twenty things that you can start to think about for your business to elevate your income. You don’t need to do them all at once. Pick on one area, do it well before moving on to the next. Start to create layers and complexity to your business so that you never have to worry about taking time off. You can download the list by following the link.
Advantages of Expanding Your Core Hypnosis Business
The advantages of creating a passive income are huge. Who wouldn’t want a bigger income? Yet there are many more benefits to consider. For example, if can earn more money online then you can spend considerably more time mastering something else or just enjoying your hobbies. Your family and friends will also thank you because instead of spending hours and hours working you now have free time to spend with them. Best of all you can start to pick and choose the clients that you really want to see instead of feeling obligated to see everyone because of the money. There is nothing better than having the financial freedom to call the shots.
Marketing for therapists involves working smarter but never harder! Want help to grow your business? Head on over to our online store where I have courses to help you with everything from getting more from your website to therapy blogging and pay per click advertising.
I wrote this post in November 2019 only three months before the Coronavirus crisis. Talk about timing! My words were highly relevant before this event but following the virus, they make even more sense. If therapists had been working on passive income products they would have had a much easier time during the pandemic that those that didn’t. Remember to make your income diverse and stop relying on one source of revenue.