Happy New Year and welcome to a new decade! I guess by today most of you will have left the Christmas holidays behind and be looking to start work again in January. The question is are you coming back to a busy practice and business or are you experiencing tumbleweed at the start of this year? If it is the latter then you need to create a Therapy Marketing Strategy for 2020 fast!
When you make educated decisions about your business instead of guessing or stumbling in the dark it can make a huge difference to your income!
How to Market Yourself as a Therapist
Number one before you do anything else in your business you have to look and review the data and numbers. Yes I know that this may not be your natural area of expertise but it is essential you get to grips with this if you are to make your business and practice work. So what numbers am I talking about specifically?
- How many website visitors do you get a month?
- What are your most popular pages?
- Where do you appear in the search engine rankings generally?
- What are you not appearing for?
- What was your revenue last year month by month?
- What was your profit each month?
- What were your expenses?
- What made you the most money?
- What expenses could be reduced or could be stopped?
Drilling down into the data is a great way of finding out what is working and what isn’t. To market yourself as a therapist you need to know your problem areas then you can start to work on improving the areas where you are weak. The questions I have cited here are just the tip of the iceberg but they are a great place to start but of course these can change depending on how sophisticated your business is. This process should never stop no matter how successful you get.
How to Increase Therapy Clients
So let’s look at how answering and resolving these questions can increase therapy clients into your practice. For example how many website visitors are you getting a month? Firstly are you monitoring the numbers at all? If not that could be your first task for the year. Perhaps setting up Google analytics or another traffic monitor to see what is actually happening with your site. I know that most of my therapy marketing clients are shocked when they finally see their data in black and white and find out that they are lucky to get 10 visitors a day to their websites! If this is what you are finding then you know that something is fundamentally wrong with your website content and structure and it needs to be changed and fast.
Next step is to monitor what pages your visitors are coming from. Is it only the home page or from some of your other content? If you find that it is just from your home page then you either need to beef up your website content or change what you have written elsewhere. Many therapists don’t understand how to write content that can get found or indexed by the search engines which can mean nobody ever gets to see your website. If you learn to do this well it can make a huge difference to your numbers.
If you want to improve your therapy marketing strategy for 2020 make sure that your website is set up and working perfectly to get your those visitors first before you do anything else. If you do’t know where to start then use my courses Turn Your Therapy Website into a Client Magnet and Blogging for Therapists to show you where to start.
Last year I worked with a fantastic therapist who simply wasn’t getting the calls or business into their practice. In fact they confessed to me that they barely saw one or two people a week. During our mentoring sessions we went through the data and implemented strategies based on the problems I found. Over the course of six sessions my client went from a “tumbleweed practice” to being fully booked into 2020. Here’s what she has to say.
“I contacted Martina as I had heard great things about her work in helping therapists grow their business. We had 6 sessions working together and she gave me advice on how to effectively structure my website, showing me and teaching me tools I would never have found by myself. We also looked at marketing, Facebook Ads and website SEO. If you’re looking for help and advice in lifting your business up not just a level but up many levels then Martina is your person to go to. I highly recommend Martina. The small investment will pay dividends and you’ll have a much better grip on your business. Many thanks Martina”
There was no magic involved in this transformation just common sense advice and a therapy marketing strategy looking at the facts. Your business can experience the exact same growth if you bother to analyse data and learn my success strategies
Therapy Business Advertising and Planning
Once you have your website and content structured in the perfect way then you should start to naturally see your website visitors rise significantly and that should convert into more sales. This is not however the time to stop doing marketing this is the time to elevate it to another level. One of the easiest ways to multiply your profits and visitors is through pay per click advertising. Sending visitors to a newly refreshed website using this method should start to pay dividends but you must keep your eye on the facts and figures. For every campaign you start you need to look at your costs vs your returns. Find out what ads are working for you and which need to be changed. This should be an ongoing process.
At the same time strategically pick one or two social media platforms to build an audience. Again place your efforts where you see results rather than flogging a dead horse. For example Tik Tok is all the rage at the moment but most of its users are under 30 years old so if you can’t find a way to sell to that demographic perhaps move on and place your effort elsewhere.
Make sure you collect emails and have a strategic plan on how to utilise this information. This is what takes a small local company into stratospheric growth. How can you capture these emails and how can you then sell to those people is something you need to be thinking about to boost your income away from trading hours for money from one to one clients. Watch out this year for my email strategy and passive income program.
2020 Therapy Marketing
Create a therapy marketing strategy for 2020 and start to systematically tick the boxes of where you need to focus your efforts for the coming year. This is a process that will pay huge dividends if you take the time to make it work. Just promise me no more stumbling around in the dark and hoping you can make a big breakthrough on your own because that is highly unlikely to happen. Invest in your business marketing and training now so that you can start making profits sooner rather than much later or not at all.
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