Author: Martina McKeough

Martina McKeough Is a Clinical Hypnotherapist and Therapy Marketing Expert.

Are You Making This Pricing Mistake?

Posted on by Martina McKeough

Hypnotherapy Marketing PlanHow do you sell to your customers? Here is what I generally see when I visit other therapists websites. There will be a price per hour charge that is offered to most customers for general problems and then sometimes a more expensive price for stop smoking sessions or perhaps weight loss. That is it! No thought has gone into the packaging of these prices and how you can use price to make additional profits. Remember in order to really boost your profits you need a decent Hypnotherapy Marketing Plan.

So lets start with the basics. Offering a bog standard one off price for most of your sessions makes no sense whatsoever. You need to start thinking about what a customer is worth to you in monetary terms and how you can make additional profits by manipulating your price points. A single price per hour does not do very much towards making this happen.

For example you know that a weight loss client who needs to lose five stone will need to see you for multiple sessions in order to see real results. Offering them one session at a time is sending out totally the wrong signal to that person. It gives some people the impression that just like Harry Potter you are going to magic away their problem in one hour and you know that is not going to happen. When you advertise like this the client is going to be disappointed when they don’t see miracles happening after that first session and they will not bother to return. This is a wasted opportunity on both sides and therefore you need to create a better strategy to prevent this from happening.

Hypnotherapy Marketing Plan

Now if you were not aware most businesses create a three tier pricing structure for their products in order to maximise their revenue. You will have seen it everywhere but probably not noticed it or thought about apply it to your hypnotherapy marketing. Ever gone on to a website and been offered a bronze, silver or gold package for software? Or perhaps you were booking a flight and you were given the option of economy, business or first class? When you start looking out for this three tier pricing model it will become obvious how retailers and service providers are squeezing extra profits from their clients.

So how does this model apply to your hypnotherapy marketing plan. Well lets look again at the issue of weight loss and how your pricing could be adapted to this model. You can now tier your services so that you can move your customers into different pricing brackets.

Package One – Offering a three session suggestion hypnosis package. No frills, no in-depth analysis of why the client is overeating but three sessions of suggestion to motivate them and get them on track.

Package Two – A six session plan offering more interactive sessions involving regression and parts therapy to really find out why your client has the problem. Once the reason for the problem is found you then work on resolving that issue with more complex hypnosis procedures. You could even throw in the extras such as NLP, CBT or any other therapy that you would find useful.

Package Three – A ten session plan offering the deluxe, all singing all dancing weight loss support. Daily check in’s on email plus a full audio program and eBook. Nutritional support and exercise plan (bought in from other practitioners) and so on.

How Three Tier Pricing Will Transform Your Hypnotherapy Profit

Now you have no need to see a person for a one session wonder again. They are barely worth it to you financially. Instead you are arranging to see your clients for a minimum number of sessions to reach their goal. How you create these tiers and differentiate them is entirely up to you. What I have placed above is purely an example of what can be done so feel free to come up with your own versions. That weight loss client who rings you will now have a much better understanding of what may be necessary to really achieve their goal. By understanding they need to commit to a program of sessions means they will no longer be disappointed with a one off session. It also means at the very least you are getting to see those clients for a minimum of three sessions.

But things get better! It is a well known psychological fact that most people do not like paying the lowest price for goods and services. In their mind it means that they are getting poor value or a product that will only do part of what they need. A prime example of this is wine in restaurants. Most people will opt for a mid price bottle rather than go for the cheapest especially if they are trying to impress a date! That means that a good percentage of your clients will opt for the second package of weight loss support rather than the cheapest. This means that you can expect to earn five times more than you did with your one session wonder.

By having a three tier pricing structure you are also preventing people from trying to haggle down your prices or asking for discounts. As there is already a lower price option there is nowhere for them to negotiate down to and so those time sappers no longer even bother to ask the question. There is also the upside. Even though most of your clients will choose tier one or two there will be a small percentage who go for the full on 10 session mega package. Why? Because they like to buy premium products (the best TV, mobile phone etc) and so when it comes to weight loss they continue to want the most expensive product. That now means that you have potentially got some clients staying with you for weeks and months filling out your appointment diary in a much simpler way.

You Can Have a Successful Hypnotherapy Practice

If you really take the time out to analyse your business you can see that using this one tactic can alter your entire hypnotherapy marketing plan and your bottom line. Even better this three tier pricing policy can be applied to almost all of the treatments that you have on offer. By being smart about how you offer your products you can increase your profits substantially. So take the time out and really think about how you can apply this methodology to your business and watch your profits begin to rise substantially. Alternatively if you would like a little extra help you can purchase my eBook from the online store today or contact me for more details on my hypnotherapy marketing mentoring sessions.

 

How I Increased My Clients Monthly Revenue by 30% With One Small Change!

Posted on by Martina McKeough

Hypnotherapy MarketingFancy earning an extra £2,500 per month? I think the answer would be a resounding yes! Who wouldn’t want to earn more especially when this money was earned by making my client do less work rather than more. Sound crazy? Well the reality is that this is exactly what happened I made my client reduce some of her workload and she ended up earning more and I will explain in the rest of this blog post how a change in your business structure can help you to boost your income. You can apply the same tactics to your hypnotherapy marketing.

So first things first the woman that I am helping with her marketing is an accountant and not a hypnotherapist. She came to me originally for hypnosis sessions and following successful completion of her treatment she asked for help with her marketing. This small change that I helped her make to her business was the very first thing that we did together and is only the beginning of the improvements I am hoping to make to her revenue which I expect to increase significantly over the coming months.

With every client I see I ask them basic questions about their business to get an understanding of how they work. I asked her to tell me about the types of customers she was working with and most importantly to tell me how much revenue they generated for her. It soon became apparent that whilst completing a limited companies accounts was a great money earner for her there were a number of people who she did more minor jobs for who earned her very little and sapped her time and energy.

So who were these people? In her case they were people who needed help completing benefits forms. My accountant is Polish and she helped many people coming over to the UK to fill out the appropriate forms in English so they could claim extra money. The problem was that each form she helped them fill in earned her £50 to £75. It would take her a reasonably long time to do this and worst of all these clients would come back to her moaning if they didn’t get the money they were expecting even though this had nothing to do with her.

Clearly my client was spending a considerable time and effort on people who:

1) Made her very little money

2) Gave her no repeat business

3) Took valuable time

3) Made her life a misery with their complaints

It was therefore relatively simple to tell my client to stop working with them. Now I know that many people when they are told to cut out one of their streams of income start to get worried and panic. Even though they took up time they still brought money to the business so I was now asking my client to forgo this income. I know that hypnotherapists do the same. When they do their hypnotherapy marketing they take on all comers without a thought or a strategy just to get income through the door but once you are established this makes no sense. By wasting valuable time on these few people she was stopping herself from attracting the people who really earned money for her company.

80/20 Rule

If you have never heard of this rule in business it simply means that 80% of your business is usually attributed to 20% of what you do. So if my client looked at her revenue then 80% of her income came from those lucrative company accounts and the remaining income from the remainder of her activities. If you focus more on the parts of the business that are making more money then you will earn more. Simple!

So I go her to cut out the parts of her business that were generating very little and sapping her time. Suddenly with this extra time she was now able to concentrate on attracting new better business accountants. In her case this has resulted in 40 new clients who are generating a nice additional income of £2500 per month or a whopping £30,000 pounds a year. Because of this additional workload she has now hired some help and I expect her to grow the business substantially in the coming months as we implement further changes to the way she works. Giving up that small income was the best thing she ever did as she is now happier and has more time to concentrate on moving the business forward.

Hypnotherapy Business Plan

When I work with marketing clients I help you to formulate new business plans and strategies to drive your business forward so that you earn additional income in the easiest possible way. I know that in your businesses you will have similar issues which can be easily rectified with some simple tweaks. Creating a great business strategy is one of the best ways to drive your business forward to ensure an income that will continue to grow rather than stagnate. Looking at the short term picture when you are starting out may be ok but as your business grows then a longer term outlook is essential if you want to keep on increasing your revenue.

Want help to increase your revenue? Pop on over to our website hypnotherapymarketingexpert.com and have a look at my hypnotherapy marketing mentoring sessions. The prices are incredibly reasonable especially when you may also experience such life changing results.

 

 

Are you in Control of your Hypnotherapy Marketing?

Posted on by Martina McKeough

Hypnotherapy marketingIf there is one lesson that I have learned from marketing my hypnotherapy businesses it is to stay in control. In other words to make sure that everything I have is owned, run or overseen by me. I don’t want other agencies, web developers or assistants in charge of anything I need to do. Why? Because when your business advances and your marketing becomes more complex it will cost you dearly if those other people have control over your company asset of information. Being in control of your hypnotherapy marketing is one of the most important things you can do to get ahead.

Hypnotherapy Websites

So lets go into detail on the areas that you may find yourself needing the help of others. One of the biggest areas where people need help is with their websites. You go to a web developer, get them to create a website for you and you probably don’t give it much thought until you need to make changes to it or you want to add a level of complexity to how you offer your products. This is where the problem starts. You find that for many changes you don’t have the capability to alter the website. That means you have to pay your web developer for every word or picture that you alter. Over time this begins to seriously add up. If you had developed a website where you had the ability to do this in the first place you could have saved yourself hundreds or even thousands of pounds.

Now lets say you have bought an off the shelf website from a company that created the template. You are able to change the pages and add content. Great you think until you decide you need an online shop or to add a plugin to make things work more efficiently. Every time you need these things done there is a further charge on top of your monthly payment for the site. Suddenly something that should take a few minutes to do costs you money that you don’t need to be spending. My advice is to find a website design that allows  you total control of your hypnotherapy marketing. That means that you only have to farm out the most difficult tasks to your web developer. It will save you a fortune in the long term.

Google Adwords

Oh my goodness how many times have I heard that a hypnotherapist has paid for someone else to look after their Adwords account. These people promise you riches and hundreds of leads and ask for a fixed payment per month to manage your campaigns for you. The trouble is that you pay over money each month and nothing much happens. You get the odd caller or bit of business but in reality your hypnotherapy marketing hasn’t really grown and you don’t know why.

Sorry but in order to maximise your revenues and customers you need to understand how the system works. Yes it is a pain but how are you going to know if people are working in your best interest when you have no idea how Adwords can be used to attract customers? It may take a little time but sit down and take the time to understand this advertising system so that you are not ripped off in the future. At least then if you decide to hire someone to manage your accounts you are able to tell whether they are an expert or a faker.

SEO

In order to get customers you need to get found. In order to get found your website needs get a good ranking in the main search engines. Many people choose to leave this task to web companies who really have not got a clue what they are doing. Each month you pay over a sum of money to a person who tells you that they will improve your ranking and you hand over the money and pay no attention to whether it is working or not. Meanwhile this company in the best case scenario adds a few links here and there but nothing to really increase your search engine ranking. In the worse case scenario they add a load of spammy links to sites which will delete them so you are getting no results whatsoever. Or in a disaster scenario the links are considered by Google to be worthless so they are penalised and your website tumbles down the rankings.

Understanding the fundamentals of SEO is hugely important to getting a great online business. Unless you have been in the therapy business for years or have a great referrals practice this is the number one area where you will be found. That means you really need to understand the customers you are targeting and how you are going to get them. Do not get ripped off by not understanding the fundamentals and only pass on work to people when you understand exactly what they are doing. How are you going to monitor their results without that knowledge?

Staying in control of your hypnosis marketing from the very moment you decide to open your business is the most important thing you can do for your company. Do not leave your precious information in the hands of others unless you know exactly what they are doing for you. Remember if somebody else owns your website it will cost you money for every little thing that you do. Start as you mean to go on and get something built that you are fully in control of. Don’t let others optimise for you or control your information as it is a huge asset to your business which you need to own. Ask yourself what would happen to your company if you had to rely on someone else to get customers and they suddenly disappeared, went bust or made your website tumble down the rankings. If the answer is that your business would suffer badly or fold then put everything in your name  and regain Control!!!

Boost Your Hypnosis Marketing by Learning from the Best

Posted on by Martina McKeough

hypnosis marketingHow many times as a therapist have you actually gone online and started researching marketing methods for your business? How often do you sign up to some of the leading marketers emails and newsletters to get help with your business? From what I have seen this is something that very few therapists actually do. Given the opportunity most hypnotherapists would happily sign up to numerous CPD courses on hypnosis rather than spending time learning how marketing works. This attitude is killing your business. In order to boost your hypnosis marketing you need to be looking at what the best in marketing business are doing.

As I have said many times before without clients you are nothing. It means no revenue and no mortgage being paid. In order to get the clients you need to do hypnosis marketing. It is not a nice to have but an essential. Now as well as learning how to market from people such as myself there are plenty of people online who have taken their marketing to another level. They may work in completely different industries but the great thing with marketing is that the techniques used can be applied to all kinds of businesses and areas. Keep your eye on what the best marketers are doing and you can use their tried and tested methods to boost your business.

I know that to make sure I achieve my business goals I am always looking at what other people are doing. In-between seeing clients and running my online business I can spend a considerable amount of time browsing online and seeing what is new. I no longer bother to see what my local competitors are doing instead I look and see what the best people in the world are doing. These are the people who have taken their businesses to the next level.

So who are these movers and shakers?

Well the list is changing all the time but some great people to follow are:

Marie Forleo – This woman is amazing. She started off as a life coach and now she runs a multi- million dollar company. Sign up for her updates and news and you will get access to her great videos on all kinds of issues that you may experience with a business. Her website is glossy, her videos funny and informative and you can get much of this for free. What’s not to like?

Mari Smith – Want to learn more about how to make Facebook work for you? This woman has all kinds of information on the social media site. Analysis of updates as well as showing you how you can make money on this social media platform.

Neil Patel – Founder of quicksprout.com and guru on all kinds of marketing. His blogs get hoards of visitors because they are useful and informative. He talks on everything from infographics to SEO.

Derek Halpern – Founder of Social Triggers and a individual who is particularly interested in the psychology of marketing. When I started to watch his videos he looked like a college graduate and an amateur but with great information. By showing people such as myself how to market he has made a fortune. His videos are now more polished and professional. Just shows you what money can do for you.

Matt Cutts – Never heard of him? Well you should as he is in charge of Google’s webmaster videos. If there is a big change coming on the Google search engine he will be the first person to tell you about it. Keep an eye on what he has to say as it could impact your web position.

Rand Fishkin – The founder of moz.com. He is an expert in SEO, marketing methods and provides great information on building great businesses.

I could go on. Look around the internet and there are plenty of people who are willing to show you how to run a better business. You don’t have to purchase everything they publish but I have no doubt that in some cases it would be well worth your money to do so. None of these people talk about hypnosis marketing specifically but I can tell you that when it comes to selling everything is simple. You have a product or service and you need to persuade your customer to buy it. Get that right and you have the perfect business.

Why Saying No Is Essential To Your Hypnosis Marketing Success!

Posted on by Martina McKeough

Hypnosis marketingAs a hypnotherapist one of the most important weapons you have in your arsenal is the phrase “no”. Now I know that as a hypnotherapist looking for clients you are probably used to saying “yes” but how many times have you agreed something and then immediately felt that you should have said or done something completely different? I know that one of the most important ways in which I have been able to move my business forward is by using that no word to increase my hypnotherapy marketing success. Let me demonstrate how important it is to learn to flex that “no” muscle.

Clients – Getting in clients is essential to your business but you need to be able to learn how to manage them to market successfully. I know that when I first started out in business I said yes to any client who called and who I knew I was qualified to treat. Sometimes I would drive to see one client in one location and then immediately get in the car to another location after that session to see someone else. Not only was I clocking up the miles but I using up loads of my time as well. This clearly made no sense whatsoever. So I learned to say “no”!

I resolved that to make my life easier I would see clients in a different location on each day of the week. So if a client wanted to see me about a problem I would tell them the day and the location where I was available and then they could either make the session or not. Yes I did lose a few clients but a much smaller number that you would expect. The economics also now began to stack up. I would book multiple sessions at a clinic and save money on room hours. I saved money on parking and petrol and most of all I saved my time. Instead of spending hours each day commuting from one location to another I now saw all my clients in one place.

I also learned to say “no” to seeing some clients completely. People who lack commitment to getting better are not going to help your business. If they are not invested in your treatments then you are unlikely to have a successful outcome with them. I simply suggested to these clients that they find another therapist or wait until they were ready to get help for their problem. As I was seeing clients who really wanted to get help my success rates went up and so did my referrals. If I had treated the clients who did not want to help themselves they would not have necessarily had successful outcomes and my business would have been bad mouthed.

Time – As I mentioned above I saved plenty of time by not travelling from one client to the next but I also managed my time by not agreeing to hours that some clients wanted me to work. How many times have you had a client call and tell you that they don’t get home from work until late in the evening so they are looking for a late night time slot like 9pm? I get this all the time. They wouldn’t be able to see their doctor or dentist at this time but they are quite happy for you to work late. How many of your clients think it is ok to call you late in the evening to discuss their problems:? Again I used to get this problem all the time.

Now I am very clear with my clients. I work set hours and in my case that does not extend to very late in the evening or weekends. Why? Well firstly I need some down time myself. When I finish with clients in the evening that is it. My phone is switched off and my focus is on relaxing. By allowing your working day to extend to your down time is a recipe for stress and anxiety. Secondly without my down time whether that is during the week or at weekends I wouldn’t have time to move my business forward. In order to earn more you need to develop ways of increasing your income and you are not able to work on those and see clients at the same time. By saying “no” I am investing in my future. That means a short term monetary gain is not helpful when you are looking at creating a business that will sustain you in the long term.

By the way there is a way to make unsocial hours work for your business and that is by charging considerably more. If people want the convenience of seeing a therapist late in the evening or at the weekends then you should charge considerably more. That might be a great way for you to create your own niche. Earning more for less hours at more unsociable times of the day. Just make sure you say “no” when people offer to pay you the same.

Free Help – I hate to say it but many therapists are cheap. You might think this is an outrageous comment but I am happy to say it because I know that in many cases it is true. As my reputation as a marketing expert grows I am bombarded with emails, Facebook and LinkedIn requests from people who want me to help their business. Great you would think but the reality is that these people do not want to pay. They want to “pick my brains” or “meet for a coffee” or “get some really basic advice” but they do not want to pay for it!

Well sorry but that is not going to happen and I flex my polite “no” muscle and explain my charges. Imagine if you asked your plumber to come out to do the same. I can imagine the answer you would get. The reality is the information I give people on hypnotherapy marketing makes people money. Not a small amount but thousands and thousands of pounds and I expect to earn some money for giving people the ability to make a great living.

I bet you have clients who do the same. How many times have you had a person ring you and you know that they have no intention of actually buying your time or products? Your time is money so when you come across a time waster it is time to get them off your phone asap so that you can concentrate on the clients who you can help. What about the clients who always turn up late to your sessions and expect you to run over? Again I flex that “no” muscle. Or the clients who want to ring you inbetween their sessions constantly for hours at a time? Set your boundaries from the outset and let them know that is included and not included in your price.

Telemarketers – You may not agree with everything I say but if you take one piece of advice from me today say “no” to every sales person who calls you on the phone and asks you to buy their products. That means “no” to:

  • The Yellow Pages
  • People who pretend they are from Facebook and Google
  • Sales people who want to you pay for adverts in doctors surgeries, gyms or magazines

In fact say “no” to anyone who wants your money who you have never met. Why? Because for all their promises of extra clients and hypnotherapy marketing success I will tell you that you may as well take your money and set light to it outside and watch it go up in flames. There are a number of strategic investments that you can make to attract clients but these people who prey on the naive and vulnerable are not it!

I am sure when you think about it there are plenty of areas where you can use that “no” phrase and actually increase your productivity and earnings. My list is not exhaustive but just a small example of how your life and business can be improved by learning to set boundaries, charging the full price for your valuable services and understanding that your time equals money.

Are You Ready for April 21st and Mobilegeddon? Upgrade Your Hypnotherapy Website Now.

Posted on by Martina McKeough

hypnotherapy websitesIf you were not aware April the 21st this year is incredibly important for Hypnotherapy websites and their owners. On this date Google is going to change its algorithm and penalise sites that are not mobile responsive. This change has been brewing for the last year or so especially in light that well over 50% of searches on its site are now completed on mobile devices. The speed at which search engine views have changed is quite astounding and has probably caught a number of website owners on the hop. Google always looks to give their customers what they want and in order to maintain its position as the number one search engine in the world it is reacting to change incredibly swiftly.

So what does that mean for you. Well if you have updated your hypnotherapy websites recently you should be fine but just in case double check especially if your work was done by a web developer. If you have an old website that has not been touched for a couple of years then you need to move fast. This update is potentially going to be brutal. So if you were happily on the first page of Google gaining business each week you may suddenly find yourself plummeting down the rankings to somewhere you will no longer be found. That means that potentially your business could be ruined overnight.

Think I am exaggerating? Have a look and see what some of the other algorithm changes did to companies particularly the ones that Google made under the code words Panda and Penguin. Many businesses went under or were close to losing all their trade because they were not compliant with what Google wanted. It is no joke going from a business that potentially has calls and interest from clients every day to having nothing at all. Unless you have a business that is referral only you could have big problems.

If you are not sure whether your site makes the grade then there are two ways in which you can check what you have up and running. Firstly there is the Google mobile friendly test. Simply plug in your hypnotherapy websites details and see how your site performs. Alternatively you can go into Google Webmaster tools and use the mobile usability report to see how you perform. If everything is fine sit back and relax however if you have a problem then you have just under a month to get everything resolved in the system. Good luck.

Opportunity and Tragedy! Good Morning Britain.

Posted on by Martina McKeough

Hypnotherapy marketingGet your hypnotherapy marketing right and you can find yourself presented with all kinds of opportunities. Today was one such occasion when I was given the opportunity to talk on Good Morning Britain. Sadly if you haven’t heard there has been a plane crash in The Alps where over 150 people are expected to have been killed. At the moment all the media organisations are looking for plane experts, commentators on flying and in my case hypnotherapists who can comment on resolving a fear of flying especially in light of this terrible tragedy.

Now you might have expected that these news organisations would have a huge pool of contacts that they would use as their go to people in times of a crisis. Well the reality is not what you think. In many cases they don’t have the right people at all and so when a news story breaks researchers start looking to find people who might fit the bill for the news coverage they need. So how do they do that? Well firstly they go on the internet and start ringing people. If you appear highly in the search engine results they call you and generally ask you to be ready to make comments within an hour or so. There is no preparation time you have to be ready to respond to a reporter’s questions immediately.

So how did they find me? Simple I market myself well. When they typed in the kind of person they wanted to speak to they found my name. This wasn’t by fluke or magic it was because I had deliberately placed myself in front of both the public and researchers eyes. You can do the same with a little help and understanding of how the internet works. This is how I have made TV pilots, appeared on radio, in The Sun and The Mirror and so on. Opportunities come my way because I have made them happen.

Today I had to turn this opportunity down because of prior commitments but I know that with my hypnotherapy marketing I will get many more.  Yes it may seem horrible to have to comment on a situation that is so terrible but if you do not others will and that kind of exposure can keep your phone ringing for months. If you want to learn how to get these kinds of opportunities they you can either purchase my eBook to get an understanding of social media and SEO or alternatively sign up to my marketing and mentoring sessions. My methods work and pay for themselves.

On a more reflective note my thoughts and prayers go out to the families who experienced this loss today. Whilst it is a tragic event it is important to remember that we help people get their fears and worries into perspective. The chances of a plane crashing are millions to one making it one of the safest ways to travel. What happened today is an accident that is unlikely to be repeated quickly however there will be many more nervous flyers not in light of this incident. Make sure you aim your hypnotherapy marketing at these clients and give them the help they need to get on their flights without fears and worry hanging over them.

Building a Hypnotherapy Practice – You Have to Speculate to Accumulate

Posted on by Martina McKeough

build a hypnotherapy practiceSo how exactly do you run your hypnotherapy business? If you are a self employed therapist I bet you do the following.  Get clients in through your door and charge them a fee per session. Out of that session fee you will pay your costs such as room hire, tax. phone bills and other miscellaneous expenses. The money you have left over is what you consider to be your wage. Once every couple of years you may pay a bit extra money to upgrade your website and that about sums it up. At no point have you thought about how you are going to get your business to grow in the future and how you are going to make that happen.

When you are building a hypnotherapy practice you can either:

1) Plod on doing the same thing year after year. Get in perhaps a greater number of clients or charge extra but ultimately have a ceiling on the amount that you can earn.

or

2) Speculate to accumulate. In other words reinvest some of those earning in your business to grow it into something much bigger than one to one therapy.

My hypnotherapy eBook talks about tips and strategies to get you to a six figure income. I know for many hypnotherapists this seems like “pie in the sky” talk yet this figure is very achievable for most therapists with the right business skills. The problem that I see in not only our industry but with therapists in general is that most have not got a clue what they need to do in order to even get a few customers in through their doors never mind to take their business to the six figure level.

Building a Hypnotherapy Business

Instead of thinking about your business on a customer by customer basis you need to think in the long term. How am I going to build a business that will earn me great money in years to come? How can I get money in through my doors in an automated way so that that I can be earning money whilst I am asleep? Frankly you need to bust through the ceiling that you have created for yourself. Working one to one with clients is great when you are starting out but you need to take your business a step further.

Think about it if you were a shareholder in a company you would want to see that company growing year on year. They need to be earning more money and giving you a great dividend. The business world understands this because their investors will sell their shares if they find that the company they decided to invest in is standing still.

I see many therapists as companies who are stagnating. They have great potential but then they have no idea of where to go next. They carry on doing the same old stuff year after year and their income stalls. Well I can tell you I didn’t start my own business to earn a boring old basic income. I took the risk of leaving a well paid job so that I could not only be my own boss but so that I could demonstrate how I could build a great business myself. I see myself as an entrepreneur and not as someone who is earning just enough to stay afloat.

Reinvesting in your Business

Building a hypnotherapy practice and creating a business that is next level means you need to reinvest. That means that some of that money you are earning has to be spent on other ventures that will bring you more money in the long term. It means reinvesting in your skills. If you don’t know how to build a greater income then you need to learn from somebody else. Investing in marketing advice and mentoring could mean the difference between surviving and thriving. Oh and you need to invest in better websites, equipment, automated software and so on. Now you don’t obviously have to do all of this at once but I believe that a percentage of your income needs to be set aside for you to do this.

I know that ever since I started by business I have used part of my “salary” to create new avenues of income. Once I built those products I began to sell them to others and that extra money is now steadily adding additional income into my monthly account without me even thinking about it. That means that as well as earning income from my clients I am earning from other sources as well. Now there is no ceiling to what I can earn. You can do the same with the right help.

If you need help building a hypnotherapy practice then how about getting some assistance? I work with all kinds of therapists and small business owners with my marketing and mentoring sessions. I believe that the  cost of my business coaching will almost be immediately offset by the extra customers you will get into your business. Remember it only takes one client paying for a number of sessions to pay for my marketing sessions for six months and I personally guarantee that you will be getting in many more than that providing you follow my advice. Give me a call today on 020 8351 2744 and see how you can change the income potential for your business.

 

 

Happy Chinese New Year – Seasonal Hypnosis Marketing Works!

Posted on by Martina McKeough

Seasonal Hypnosis MarketingSo for those of you that celebrate it Happy Chinese New Year – The Year of the Goat. A time for sweeping out the old and bringing in the new and of course with that brings those new years resolutions for the second time this year. Yep it means that not only are you able to capture new customers who want to change their life in January but in February as well. Capitalise on an event such as the Chinese New Year and you now have another way of getting those valuable customers in through your door. This post is about seasonal hypnosis marketing and how it can work for you.

You see throughout the year there are set times when people look are looking to purchase products and services. We see them everyday in the shops but many hypnotherapists are not capitalising on capturing those customers in the same way that retailers are and that needs to change if you want a steady stream of visitors coming to your website. Retailers know that by planning seasonal campaigns they can have a great way of boosting their profits and that means you can apply the same tactics to your hypnosis marketing to increase your revenue.

So what exactly am I talking about. Well lets think of some of the services that you could be starting to offering as part of your marketing.  Here are some really basic campaigns to get you started. How about:

Winter – Helping people with SAD syndrome and depression.

Valentines Day – Helping people who are depressed because of break ups.

Summer – In the spring start advertising to help people get the perfect beach body.

Xmas – Audios on how to deal with Xmas stress.

AprilMay – Helping students to calm their exam nerves.

There are literally hundreds of different ways in which you can promote your products to your customers if you take the time to think about it. You just need to plan your marketing year in advance and choose the campaigns that will work for your business and specialisms.

National Awareness Days

As well as just general promotions there are days throughout the year known as national awareness days or weeks when certain issues are promoted to the general public. Get to know the big ones for your interests and you will be able to attract people looking for very specialised problem solving. Most hypnotherapists should be aware of No Smoking Day but what about some of the following where hypnosis can be used to help with the problem:

  • Tinnitus Awareness Week
  • Stress Awareness Month
  • Pain Awareness Month
  • Alcohol Awareness Week
  • IBS Awareness month

Now these are just a few of the weeks or months where you can advertise your specialist skills and there will be many more.

This is a simple hypnosis marketing tactic but it can help to reap great rewards just by targeting specific groups of customers who want to be helped at certain times of the year. Start to think about what you want to be offering your potential clients for 2015 and structure some simple marketing campaigns around it. At the end of the year look at which were successful and stick with those year on year to increase your profits.

 

 

Are you a Hypnotherapy Marketing Dinosaur?

Posted on by Martina McKeough

hypnotherapy marketing don't be a dinosaurWhether you have been a therapist for years or are just starting out there is one thing you do not need to be and that is a hypnotherapy marketing dinosaur. In other words a person who is using old techniques and strategies to get clients in through the door that simply are not working anymore. What used to work ten years ago may not longer be applicable now. In fact with the pace that new technology and the internet is moving at now practices that used to work a year ago are already becoming obsolete. Time and time again I see therapists who are wasting money on marketing campaigns that will never work effectively and if this is you then you need to stop!

So where to start. Well there are plenty of old fashioned mediums that people are still using which are a waste of time. Many directories for example are well past their sell by dates. How many people now search for a hypnotherapist in one of the paper directories now? Most searches are now conducted online so if you don’t have a great profile on the internet then you are doomed from the start.

Or how about therapists who are still getting hundreds of flyers delivered door to door? There is only one place where these items go and that is straight into the bin. What about those of you who advertise in local newspapers. Are you really getting enough customers to pay for your ad that is stuck on page 20 where nobody looks? The reason many therapists are still using these mediums for their hypnotherapy marketing is because in many cases they really don’t know what else to try. They have not updated their marketing skills and because of that they keep on flogging a dead horse in the vain hope that they will still get the same benefits as many years ago.

Hypnotherapy Websites

Now lets think of your websites. How many of us create a website to advertise our businesses and then never do anything to keep it fresh and exciting? A static website which does nothing at all is useless in the eyes of many search engines. They want to see new content regularly  otherwise you will never head up the search engine rankings. An old website may also do nothing for your customers especially if it looks basic in comparison with the latest offerings that are in the market. Generally you should be looking at updating your current site once every couple of years to really keep up with the latest trends. Get a website review to tell you where to start.

Skype Hypnotherapy

How many of you are now offering Skype or online sessions to your customers? If you are not then why not? Yes I have heard all the comments about many therapists preferring one to one sessions with their clients and I understand that but what do your customers want? I can tell you that your customers who are under forty are much more willing to use online forms of communication with many preferring it. Do you really want to alienate a big percentage of potential customers?

New Skills

Now lets look at how many of you have learned hypnotherapy marketing skills in the past year. I know that as part of your CPD’s you will always be updating your hypnosis knowledge but what learning new ways to get customers in through your door. How many of you really know how to use social media effectively? What about building a simple website? Creating an email campaign? Selling apps? Writing Ebooks? Blogging effectively? I could go on and on. You should never stop learning new skills especially ones that are going to make you more money. I help many small businesses learn new ways of marketing and I can tell you the pay back can be huge.

Hypnotherapy Marketing Business Plans

If you have never mapped out a plan on how to improve your business then it is never too late to start. Take time and out work out exactly what you need to achieve. How many customers do you need or how much money to you have to earn to achieve a great standard of living? How far apart is your current reality from those numbers? Now what are you going to put in place to make this happen? Where is your one month, six months, yearly plan? If you have never done this before then I can help. I mentor small businesses and make the vision a reality. Your hypnotherapy marketing does not need to be a chore when you have someone who supports you by your side. Don’t be a dinosaur or stick your head in the sand while the world moves on without you. Get the business you deserve by making improvements to the way that you market today.