So for those of you that celebrate it Happy Chinese New Year – The Year of the Goat. A time for sweeping out the old and bringing in the new and of course with that brings those new years resolutions for the second time this year. Yep it means that not only are you able to capture new customers who want to change their life in January but in February as well. Capitalise on an event such as the Chinese New Year and you now have another way of getting those valuable customers in through your door. This post is about seasonal hypnosis marketing and how it can work for you.
You see throughout the year there are set times when people look are looking to purchase products and services. We see them everyday in the shops but many hypnotherapists are not capitalising on capturing those customers in the same way that retailers are and that needs to change if you want a steady stream of visitors coming to your website. Retailers know that by planning seasonal campaigns they can have a great way of boosting their profits and that means you can apply the same tactics to your hypnosis marketing to increase your revenue.
So what exactly am I talking about. Well lets think of some of the services that you could be starting to offering as part of your marketing. Here are some really basic campaigns to get you started. How about:
Winter – Helping people with SAD syndrome and depression.
Valentines Day – Helping people who are depressed because of break ups.
Summer – In the spring start advertising to help people get the perfect beach body.
Xmas – Audios on how to deal with Xmas stress.
AprilMay – Helping students to calm their exam nerves.
There are literally hundreds of different ways in which you can promote your products to your customers if you take the time to think about it. You just need to plan your marketing year in advance and choose the campaigns that will work for your business and specialisms.
National Awareness Days
As well as just general promotions there are days throughout the year known as national awareness days or weeks when certain issues are promoted to the general public. Get to know the big ones for your interests and you will be able to attract people looking for very specialised problem solving. Most hypnotherapists should be aware of No Smoking Day but what about some of the following where hypnosis can be used to help with the problem:
- Tinnitus Awareness Week
- Stress Awareness Month
- Pain Awareness Month
- Alcohol Awareness Week
- IBS Awareness month
Now these are just a few of the weeks or months where you can advertise your specialist skills and there will be many more.
This is a simple hypnosis marketing tactic but it can help to reap great rewards just by targeting specific groups of customers who want to be helped at certain times of the year. Start to think about what you want to be offering your potential clients for 2015 and structure some simple marketing campaigns around it. At the end of the year look at which were successful and stick with those year on year to increase your profits.