So how exactly do you run your hypnotherapy business? If you are a self employed therapist I bet you do the following. Get clients in through your door and charge them a fee per session. Out of that session fee you will pay your costs such as room hire, tax. phone bills and other miscellaneous expenses. The money you have left over is what you consider to be your wage. Once every couple of years you may pay a bit extra money to upgrade your website and that about sums it up. At no point have you thought about how you are going to get your business to grow in the future and how you are going to make that happen.
When you are building a hypnotherapy practice you can either:
1) Plod on doing the same thing year after year. Get in perhaps a greater number of clients or charge extra but ultimately have a ceiling on the amount that you can earn.
or
2) Speculate to accumulate. In other words reinvest some of those earning in your business to grow it into something much bigger than one to one therapy.
My hypnotherapy eBook talks about tips and strategies to get you to a six figure income. I know for many hypnotherapists this seems like “pie in the sky” talk yet this figure is very achievable for most therapists with the right business skills. The problem that I see in not only our industry but with therapists in general is that most have not got a clue what they need to do in order to even get a few customers in through their doors never mind to take their business to the six figure level.
Building a Hypnotherapy Business
Instead of thinking about your business on a customer by customer basis you need to think in the long term. How am I going to build a business that will earn me great money in years to come? How can I get money in through my doors in an automated way so that that I can be earning money whilst I am asleep? Frankly you need to bust through the ceiling that you have created for yourself. Working one to one with clients is great when you are starting out but you need to take your business a step further.
Think about it if you were a shareholder in a company you would want to see that company growing year on year. They need to be earning more money and giving you a great dividend. The business world understands this because their investors will sell their shares if they find that the company they decided to invest in is standing still.
I see many therapists as companies who are stagnating. They have great potential but then they have no idea of where to go next. They carry on doing the same old stuff year after year and their income stalls. Well I can tell you I didn’t start my own business to earn a boring old basic income. I took the risk of leaving a well paid job so that I could not only be my own boss but so that I could demonstrate how I could build a great business myself. I see myself as an entrepreneur and not as someone who is earning just enough to stay afloat.
Reinvesting in your Business
Building a hypnotherapy practice and creating a business that is next level means you need to reinvest. That means that some of that money you are earning has to be spent on other ventures that will bring you more money in the long term. It means reinvesting in your skills. If you don’t know how to build a greater income then you need to learn from somebody else. Investing in marketing advice and mentoring could mean the difference between surviving and thriving. Oh and you need to invest in better websites, equipment, automated software and so on. Now you don’t obviously have to do all of this at once but I believe that a percentage of your income needs to be set aside for you to do this.
I know that ever since I started by business I have used part of my “salary” to create new avenues of income. Once I built those products I began to sell them to others and that extra money is now steadily adding additional income into my monthly account without me even thinking about it. That means that as well as earning income from my clients I am earning from other sources as well. Now there is no ceiling to what I can earn. You can do the same with the right help.
If you need help building a hypnotherapy practice then how about getting some assistance? I work with all kinds of therapists and small business owners with my marketing and mentoring sessions. I believe that the cost of my business coaching will almost be immediately offset by the extra customers you will get into your business. Remember it only takes one client paying for a number of sessions to pay for my marketing sessions for six months and I personally guarantee that you will be getting in many more than that providing you follow my advice. Give me a call today on 020 8351 2744 and see how you can change the income potential for your business.