How many hours a week do you actually spend attracting new clients in to your business? One hour a week, five or ten? I know that there are a considerable number of therapists out there who do a very small amount each week and I can tell you that it is not going to be enough to get you the business that you deserve. A networking session and an hour or so writing a blog or handing out some leaflets now and again will be lucky to get you anywhere. Hypnosis marketing actually needs consistent daily work especially in your start up days to get you regular clients calling you for appointments.
So lets say that you have just qualified as a hypnotherapist and you are lucky to see a client a day in the initial stages. This means that you have a significant amount of time during the day which you have left hanging around doing nothing. That means that you have eight to ten hours to fill working on your hypnosis marketing. Now to some people that might sound excessive but frankly this career is now your full time job. It means that you need to spend at least as much time on it as you would have in your old profession if not far more because now you are not automatically going to get a wage at the end of each month.
Think about the average entrepreneur and how they work on their businesses in the early days. Many of these people will be up working at 7am in the morning and finishing late into the night. They will have sacrificed their social lives to get their business up and running and earning them great money. Now think of what the average hypnotherapist does when they finish their courses. They might get a website up and running and attend a few small networking gatherings but in many cases I do not see the same drive in our profession as I do in many others.
Now of course if you don’t need to earn money then it really does not matter. You can frankly sit in bed all morning, drink coffee with your friends and go to the gym. But if you actually have to earn a living from this profession then you had better start to get fired up about marketing and getting cash flowing in to your business or you may as well go back to the day job.
Building a Hypnotherapy Business Takes Time
In order to build a great business you need to be working on your marketing tasks daily. If you don’t understand what marketing you need to do then you need to get some business and coaching advice and fast. You need that knowledge because otherwise you will end up banging your head against a brick wall and getting nowhere.
At my marketing classes for hypnotherapists I make it clear that the information that I give them is just their starting point. One blog is not enough, writing one advert is insufficient. You need to be constantly producing new material, updating websites, blogs, profiles. press releases to get found. I can guarantee you that even after I explain this to my students there will always be someone a week or two later who had selective hearing and comes back to and says they have done it all and the phone is not ringing.
I can tell you now that there is never a point when you have finished all the marketing that you can do. At this moment in time I have a list of about thirty tasks that I need to accomplish on my latest round of marketing. As I progress down this list I will find that there are more and more elements which will be added to it making it a never ending project. I have never sat down for one moment and thought that’s it I have done enough!
Earn More Money You are a Business!
You see I am at the point now where I am busy just about every day. I can see up to eight clients a day on some days and frankly that is pushing me right to the limits. Now for some people they will be satisfied with this but I most certainly am not. You see if I continued like this there would be a ceiling on my earnings. I can’t fit any more clients in to each day which means that the only way I could make more money would be charging them more or seeing people in groups.
Ok so lets say I charge more or see groups there would still be a ceiling on my income. That is the last thing that any business owner should not be aiming for. Year on year your business should be growing and that means that you have to think of new innovative ways to push your income levels higher. How about selling real and virtual products for example. Creating passive income streams to bring you in money whilst you are asleep. Or perhaps hiring associates or affiliates to sell your products.
You see hypnosis marketing never ends. There is never a point where you have done enough and there is never a point where you should have run out of ideas. If you feel that you are stuck and have no idea how to get those initial clients or how to take your business to a level where you earn additional income then you are a prime candidate for my marketing and mentoring sessions. Over a period of six months to a year I work with you to build great foundations for your business so that once you have a great base level of income you can start to take things to another level. Yes you will have to work hard but the rewards are potentially unlimited when you really commit to running a business instead of thinking as a vocational career choice.