How Much Time Do You Spend On Your Hypnosis Marketing?

Hypnosis marketingHow many hours a week do you actually spend attracting new clients in to your business? One hour a week, five or ten? I know that there are a considerable number of therapists out there who do a very small amount each week and I can tell you that it is not going to be enough to get you the business that you deserve. A networking session and an hour or so writing a blog or handing out some leaflets now and again will be lucky to get you anywhere. Hypnosis marketing actually needs consistent daily work especially in your start up days to get you regular clients calling you for appointments.

So lets say that you have just qualified as a hypnotherapist and you are lucky to see a client a day in the initial stages. This means that you have a significant amount of time during the day which you have left hanging around doing nothing. That means that you have eight to ten hours to fill working on your hypnosis marketing. Now to some people that might sound excessive but frankly this career is now your full time job. It means that you need to spend at least as much time on it as you would have in your old profession if not far more because now you are not automatically going to get a wage at the end of each month.

Think about the average entrepreneur and how they work on their businesses in the early days. Many of these people will be up working at 7am in the morning and finishing late into the night. They will have sacrificed their social lives to get their business up and running and earning them great money. Now think of what the average hypnotherapist does when they finish their courses. They might get a website up and running and attend a few small networking gatherings but in many cases I do not see the same drive in our profession as I do in many others.

Now of course if you don’t need to earn money then it really does not matter. You can frankly sit in bed all morning, drink coffee with your friends and go to the gym. But if you actually have to earn a living from this profession then you had better start to get fired up about marketing and getting cash flowing in to your business or you may as well go back to the day job.

Building a Hypnotherapy Business Takes Time

In order to build a great business you need to be working on your marketing tasks daily. If you don’t understand what marketing you need to do then you need to get some business and coaching advice and fast. You need that knowledge because otherwise you will end up banging your head against a brick wall and getting nowhere.

At my marketing classes for hypnotherapists I make it clear that the information that I give them is just their starting point. One blog is not enough, writing one advert is insufficient. You need to be constantly producing new material, updating websites, blogs, profiles. press releases to get found. I can guarantee you that even after I explain this to my students there will always be someone a week or two later who had selective hearing and comes back to and says they have done it all and the phone is not ringing.

I can tell you now that there is never a point when you have finished all the marketing that you can do. At this moment in time I have a list of about thirty tasks that I need to accomplish on my latest round of marketing. As I progress down this list I will find that there are more and more elements which will be added to it making it a never ending project. I have never sat down for one moment and thought that’s it I have done enough!

Earn More Money You are a Business!

You see I am at the point now where I am busy just about every day. I can see up to eight clients a day on some days and frankly that is pushing me right to the limits. Now for some people they will be satisfied with this but I most certainly am not. You see if I continued like this there would be a ceiling on my earnings. I can’t fit any more clients in to each day which means that the only way I could make more money would be charging them more or seeing people in groups.

Ok so lets say I charge more or see groups there would still be a ceiling on my income. That is the last thing that any business owner should not be aiming for. Year on year your business should be growing and that means that you have to think of new innovative ways to push your income levels higher. How about selling real and virtual products for example. Creating passive income streams to bring you in money whilst you are asleep. Or perhaps hiring associates or affiliates to sell your products.

You see hypnosis marketing never ends. There is never a point where you have done enough and there is never a point where you should have run out of ideas. If you feel that you are stuck and have no idea how to get those initial clients or how to take your business to a level where you earn additional income then you are a prime candidate for my marketing and mentoring sessions. Over a period of six months to a year I work with you to build great foundations for your business so that once you have a great base level of income you can start to take things to another level. Yes you will have to work hard but the rewards are potentially unlimited when you really commit to running a business instead of thinking as a vocational career choice.

Are you a Hypnotherapy Marketing Dinosaur?

hypnotherapy marketing don't be a dinosaurWhether you have been a therapist for years or are just starting out there is one thing you do not need to be and that is a hypnotherapy marketing dinosaur. In other words a person who is using old techniques and strategies to get clients in through the door that simply are not working anymore. What used to work ten years ago may not longer be applicable now. In fact with the pace that new technology and the internet is moving at now practices that used to work a year ago are already becoming obsolete. Time and time again I see therapists who are wasting money on marketing campaigns that will never work effectively and if this is you then you need to stop!

So where to start. Well there are plenty of old fashioned mediums that people are still using which are a waste of time. Many directories for example are well past their sell by dates. How many people now search for a hypnotherapist in one of the paper directories now? Most searches are now conducted online so if you don’t have a great profile on the internet then you are doomed from the start.

Or how about therapists who are still getting hundreds of flyers delivered door to door? There is only one place where these items go and that is straight into the bin. What about those of you who advertise in local newspapers. Are you really getting enough customers to pay for your ad that is stuck on page 20 where nobody looks? The reason many therapists are still using these mediums for their hypnotherapy marketing is because in many cases they really don’t know what else to try. They have not updated their marketing skills and because of that they keep on flogging a dead horse in the vain hope that they will still get the same benefits as many years ago.

Hypnotherapy Websites

Now lets think of your websites. How many of us create a website to advertise our businesses and then never do anything to keep it fresh and exciting? A static website which does nothing at all is useless in the eyes of many search engines. They want to see new content regularly  otherwise you will never head up the search engine rankings. An old website may also do nothing for your customers especially if it looks basic in comparison with the latest offerings that are in the market. Generally you should be looking at updating your current site once every couple of years to really keep up with the latest trends. Get a website review to tell you where to start.

Skype Hypnotherapy

How many of you are now offering Skype or online sessions to your customers? If you are not then why not? Yes I have heard all the comments about many therapists preferring one to one sessions with their clients and I understand that but what do your customers want? I can tell you that your customers who are under forty are much more willing to use online forms of communication with many preferring it. Do you really want to alienate a big percentage of potential customers?

New Skills

Now lets look at how many of you have learned hypnotherapy marketing skills in the past year. I know that as part of your CPD’s you will always be updating your hypnosis knowledge but what learning new ways to get customers in through your door. How many of you really know how to use social media effectively? What about building a simple website? Creating an email campaign? Selling apps? Writing Ebooks? Blogging effectively? I could go on and on. You should never stop learning new skills especially ones that are going to make you more money. I help many small businesses learn new ways of marketing and I can tell you the pay back can be huge.

Hypnotherapy Marketing Business Plans

If you have never mapped out a plan on how to improve your business then it is never too late to start. Take time and out work out exactly what you need to achieve. How many customers do you need or how much money to you have to earn to achieve a great standard of living? How far apart is your current reality from those numbers? Now what are you going to put in place to make this happen? Where is your one month, six months, yearly plan? If you have never done this before then I can help. I mentor small businesses and make the vision a reality. Your hypnotherapy marketing does not need to be a chore when you have someone who supports you by your side. Don’t be a dinosaur or stick your head in the sand while the world moves on without you. Get the business you deserve by making improvements to the way that you market today.

What are Your Hypnotherapy Marketing Goals for 2015?

canstockphoto20286620 As another year draws to an end it is the perfect time for anyone running a business to assess how well they did in the previous year and then work out what they can achieve going forward in the New Year. So the question is what did you achieve in 2014 and where are you going as 2015 rapidly approaches? If this isn’t a question that you have ever considered before let me guide you through some of the questions that you need to be asking yourself so that you can make next year your most successful yet in terms of Hypnotherapy Marketing.

Firstly look back on what you have done in 2015 and assess what has been successful for your business and what hasn’t. This process enables you to determine which areas you need to concentrate on over the coming year. Obviously every hypnotherapy business will have a different areas where they need to set goals and yours will be no exception. Start by trying to answer some really basic questions about your business. Below I have given some examples of questions which will allow you to check your performance.

  • How many clients did you see on average each week?
  • Do you need more clients?
  • How did your clients find you? Referrals, paid advertising, website?
  • How profitable was each client?
  • What was your most requested treatment?
  • What was your most profitable treatment/product?
  • How many visitors did you website (s) receive each day?
  • What were the referring URL’s?
  • How many conversions did you get per day?
  • What keywords did your clients use to find you?
  • How do you rank for your keywords?
  • How did you Social Media Perform?
  • Do you have a mailing list if so how many names are on it?
  • Did you utilise your mailing list to advertise your other services?

I know that I could write page after page of questions which would allow me to assess how my business or any other business is performing. The detail that you need to go in to will depend on the complexity of your business and the stage that you are at with building that business. I know that on the whole most hypnotherapists are not great at assessing what is working and what isn’t working for them. By taking time out to understand where you are allows you to then work on growing the areas that are not working so well. If you are a therapist who is unaware of where to start when answering these questions then getting professional Hypnotherapy Marketing help may make the difference between your business being a success or failure.

Getting answers to some of these questions will allow you to begin goal setting for the coming year. So if you know that you only see a handful of clients each week then create a goal for the coming year to state that you need that number to increase by 20, 30, 40%. Then write an action plan of how you are going to achieve that. Simply doing what you have been doing obviously isn’t enough. Therefore plan how what marketing tasks you will need to complete in order to increase that number. Again if you don’t know where to start contact a Hypnotherapy Marketing expert to assist you with your goals.

If you are already happy with the number of clients that you are seeing then your questions may focus on areas where you can sell other products and services. Perhaps you have always wanted to sell audio recordings then start your action plan of how you are going to do that. If you want to sell online courses then map out how you intend to do this. As most successful hypnotherapists will tell you additional passive income is a great way to take your business to the next level.

So make 2015 the year where you resolve to understand your business better and plan your future business strategy.  Remember completing this work now will save you time, money and worry over the coming months. Hypnotherapy Marketing is easy when you know how, you just need to ask the right questions and find solutions to the answers that you don’t like!