In the last month I have spent a considerable amount of time creating a hypnotherapy marketing plan that will help my business be ready for January 2016. In other words I have created a systematic and detailed way of getting my business to rank in my local area as well as creating plans for future products to increase my passive income earning potential. Trying to do well at marketing a hypnosis business without having a plan is pointless as the world of website creation, content generation, social media interaction and SEO requires detailed thought and regular input to get real results. Here are just some of the things that you will need to consider if you are to create a successful business.
A website as I have discussed before is a must have for any therapy business starting up now and in order for it to succeed it must be set up correctly. Getting the elements of your website right is key to getting the customers you deserve. What I have noticed is that just about all of my competitors in my local market are failing in this area. These are just some of the big errors that I am seeing when I look at my competitors.
Spelling Mistakes – Nobody is going to trust a hypnotherapist who hasn’t taken the time to proof read their website. I can forgive the odd mistake but a competitor in my local area has huge ones in the headings of his web pages. This is a turn off for many people who arrive at your site.
Keywords – Frankly many of the local hypnotherapists around me haven’t even thought about using them in their copy which is unbelievable. Google and the algorithm it uses needs to see keywords when it crawls your website otherwise it doesn’t have a clue where to bring up your business in its listings. So if you are a hypnotherapist in London you need to write that somewhere on your website. If you have no address in London, no mention of London in your copy or the fact that you are a hypnotherapist then how the hell do you expect to get found?
Minimal Pages – I have said it before and I will say it again. Hypnotherapists in general are lazy when it comes to doing anything marketing related. They can barely be bothered to write four or five pages of copy on their site. Most of my local competitors have a website that has too few pages. Yes it takes effort to write a website and lots of time to do it well but get it right and it can reap rewards. As I mentioned before with keywords these need to be all over your site leading customers directly to you. If you don’t mention that you do confidence coaching or work with depression then you will not get found when a client places a query in a search engine.
Minimal Content – Even those therapists who have placed in a number of web pages tend to write thin content. In other words they can barely summon up the energy to place a picture on the page and a short paragraph. Content is king currently. Write thin content and your website will be penalised and you are wasting your time thinking it will attract business.
Pricing – Oh I could weep for the local therapists and their business pricing. Some of the locals around me are charging as little as £40 a session! I am already the most expensive in the area by miles and guess what clients are still coming to see me. Undervalue your skills and charge too little and you will never earn a great living. From a business perspective I sell a gastric band audio download program for £39.99 on my website which is a form of passive income. I have recorded it once and now I can sell it again and again with little effort at all. Why would I want to see a client for £40 when I can earn that from a passive income product that requires me to do very little? Clearly my local competitors are not thinking like a business.
Hypnotherapy Business Plan
Now of course it is impossible to do everything at once but having a business plan which lays out your markting strategy is vital for the health of your business. I know that I have a great one for mine and it is working. Bit by bit my websites are moving higher up the search engine rankings and getting me not just on the front page of Google but in the number one slot.
As an example in my nearest local town I am number five on Google. So in just over six weeks I have gone from nowhere to beating websites that have been up and running for years. This town has a population of 25,000. I expect to have the number one or two slot by the new year. I am now repeating this formula in all the surrounding towns which means that I should have a population reach of well over a million potential customers.
I am also systematically creating great web pages and content for each of my key niches and building backlinks. This means you will find me on the front page for all kinds of issues related to hypnosis such as fear of flying, weight loss, depression and so on. By January I should have hundreds if not thousands of pages of content out there for people to find me. With the right guidance and work ethic you can do the same and not just earn a great living but dominate the area that you choose to work in. For more details about my hypnotherapy marketing mentoring send me an email via my contact me page.