Happy New Year!
As we all know the New Year is a time for new beginnings, fresh starts and looking to the future. So I thought I would do exactly that in my first blog of the year by looking at the very latest trends in marketing which are going to be super important in 2019 and beyond.
Remember that in hypnotherapy marketing nothing ever stands still for very long. One minute you are selling your services through the Yellow Pages and the next thing you know the world has moved on everything has moved online. In the space of a few years the world changed and if you don’t keep up your ability to get clients and make money has vanished and you are left behind by your competitors. So what do you need to be looking at in the near future to ensure that you are ahead of the pack instead of playing catch up?
Site Speed and Mobile Optimised Pages
I have been taking about mobile optimised pages for a good few years now but with that you need to also think about site speed. If your website is not loading quickly enough on mobile devices it will lag in the rankings. For Google the issue is really simple. They want to give users the best possible experience and so favour websites that load quickly. Slow loading websites are going to mean that you web visitors will bounce off your site quickly meaning less money and less conversions. To check your site speed head to the following:
Google Page Speed Test and GTmetrix
Yes so you watch YouTube and have created the odd video but are you really aware of the video revolution that is happening out there. It is estimated that this year that up to 80% of all consumer internet traffic will be on video! Just think about that number for a second it is huge! So if you are relying on websites alone you have a problem because you are missing the majority of the potential traffic out there that is going to get you your customers.
Are you aware of what stories are? If not I suggest you head over to Instagram and Facebook and see how some of the masters in the industry are killing it daily on video. Influencers are out there creating snippets of video about their lives, customers and products and people are lapping it up. Generally the stories are only up for 24 hours but thousands of people end up following these people daily and buying what they recommend. How can you jump on the bandwagon and use them to market your hypnotherapy practice?
I have spoken about voice search a few years ago and how it would grow significantly in the years to come and that is exactly what we are currently seeing. How many of you now own an Amazon Echo dot or a Google home mini speaker? When people are looking for help now many don’t bother typing in to their systems what they want, instead they ask their smart speakers. If your website uses the correct words and phrases that help it to be found by voice you are more likely to be the person who is picked by the system. The current estimates are that by 2020 over 50% of internet searches will be done via voice search.
Chatbots and AI
Long gone are the days of 9 to 5 working hours. With access to computers, tablets and mobile phones people want instant answers to their questions 24 hours a day. If you are a therapist working on your own it can be impossible to keep up with the demands for information about your products and services especially when they are sent late at night. I know that my Facebook page gets queries daily from clients often well after I have finished for the evening.
Automated Chatbots and artificial intelligence have started to take over. By programming in answers to some questions it is possible for your potential clients to get the answers they need to their queries without ever talking to a human. Watch out for this trend increasing over the next few years. Embrace it or be prepared to work very long hours!
Dynamic Therapy Marketing
Marketing a therapy practice means you can never sit still and rest on your laurels waiting for your clients to come to you. You have to keep an eye on the future so that you don’t become a dinosaur. Change it happening all the time so keep your eye on the latest trends and research ways in which you can easily incorporate them into your hypnosis practice.