Ready for a new year of Hypnosis Marketing Blogs? Today’s topic sprung to mind because I am currently working with some hypnotherapists on creating new websites. Following their mentoring sessions I asked them to come up with some images and looks for their new websites. What soon became apparant is that the same images were coming up again and again and they weren’t even that great. The images are what I would class as hypnotherapy website cliches that are actively putting off some clients booking sessions with you. And just to repeat what I have said. Therapists are choosing images that actually repel customers!
Are you guilty of this?
Or even this?
So lets start with the butterflies, or tree metaphors or even pebbles in the sand (I was guilty of that one in my very first website). These images are off putting to 50% of your customers – Men! How many men do you know that want to visit a tree hugging, airy fairy hypnotherapist? How many men love a pink website with pretty images and new age themes? The answer is of course almost none. When a man visits a website for a therapy that they don’t really know very much about they want to feel reassured that the person is a professional and can help them solve their anxiety, erectile dysfunction, depression etc… Pink writing and butterflies is going to make them run the other way. Now of course if your hypnosis website has been specifically designed to attract new age women who want past life regression then brilliant if not then get back to the drawing board!
Now on to image two. In this case I have chosen a picture relating to chakras but it could be related to Reiki, Crystal healing or any manner of other alternative therapies that are out there. Time and time again I see hypnotherapists who mix up the therapies that are on their site. Now only do they mention their hypnosis skills but also some of the more esoteric treatments that they offer. Remember most of the general public are suspicious of hypnosis and have to pluck up the courage to pick up the phone. When a potential client comes across a site that looks like it might be “out there” they are likely to look for someone else. This is when your skills or knowledge actively serve as a repellant! Of course if you are a counsellor or psychotherapist add it to your website but if you read auras create another site.
Finally the last image is of the famous hypnotic spiral. I have also seen therapists use pictures of watches swinging on their websites. These images are associated with old school visions of hypnotherapists as svengali’s who control peoples minds. If you are running a stage hypnosis act then perfect but if you are trying to reassure potential customers that you are the real deal then these are not going to work.
So What Image Should You Have for Your Hypnosis Website?
I have read a number of times advice saying that if a Doctor wouldn’t want it on their website they don’t have it. Now of course whilst this advice is mostly sound you can be a little bit more experimental. Some of the most successful hypnotherapists, life coaches and therapists in the industry today keep it simple. Their sites are professional with perhaps a very photo shopped image of themselves on it and banners with links to their media appearances, testimonials or success stories. The colours on their site may pop but are clean and modern. Look at this website by Marie Forleo as a perfect example of how a modern life coach has created a website which potential customers subscribe to in droves. Now of course not everyone has the budget to create something like this straight away but with a little bit of creative work a stock website does not have to look like the person who runs it lives in Glastonbury!
Following a very long holiday in December I am continuing to work on building my web prescence in my new local area. After only a few short months I am already starting to move up the Google rankings to dominate certain searches. Want hypnotherapy for bulima or binge eating in my local area? Then I am number one and two in the searches. Fear of Driving? Number one again. Fear of Public Speaking then 6, 7, 8 and 9. Sleep hypnosis? Number two and a video appearing at number five. I could go on. Bit by bit I am dominating the long tail keyword searches in a forty mile radius of my clinic. By creating a website which is well structured for SEO and then creating further content in other areas on the internet as well as building backlinks I am ranking highly in the search engines. If I continue to do this then I will be the dominant website on hypnosis locally. Only one other hypnotherapist in this area is close to achieving these results and they have been working in the area for six years longer than me!
I mention these results not to brag but to show what with a systematic approach to marketing and a reasonable amount of website and SEO knowledge amazing results can be achieved. I show my therapy marketing clients exactly how to achieve results like these and more. This knowledge can turn a failing business into one that is thriving. Don’t let your lack of marketing skills hold you back. Hypnotherapy marketing is not as difficult as you may think when you have someone to help.