So you are a therapist and you are marketing hypnosis. How exactly do you go about finding people to come to your clinic? Well I will tell you what the average therapist does. They sign up to Yell and a few other directories, distribute leaflets around their area and make a generic website with the minimum number of pages to try and entice clients to call and book. The problem is they are trying to be all things to all people and are scattering their marketing efforts far and wide without ever considering who their target market really is.
Marketing hypnosis through leaflets for example must be one of the greatest examples of futility when they are distributed around your local neighbourhood. You can send out thousands of them but in 99.9% of cases they will never be looked at and thrown in the bin. Why? Because most of the people you are sending the leaflets out to have no interest in seeing a hypnotherapist. It is a classic case of non targeted marketing and it does not work! In order to attract clients you need to work smarter. A generic leaflet won’t cut it but a targeted leaflet handed to the right people might. For example a leaflet about weight loss hypnosis handed out to people before they enter a Weight Watchers class might be nearer the mark. Leaflets about past life regression handed to people attending a mind, body and spirit event could get a greater response and so on.
The same thoughts apply to your website marketing. Is your website trying to be all things to all people. Would it be better if your website targeted a specific group of people so that you are now perceived as an expert in that area rather than the scatter gun approach? I know that if I want help with something I look for someone who is considered an expert in that area. So if I had a problem with stress I would look for someone who specialised in helping with that issue. If I had a choice between a website that dealt purely with that problem and another which mentioned everything under the sun then I would be more likely to pick the one that targeted me.
You see when it comes to marketing hypnosis people want to feel that you know them and you can help them with their exact problem. When they come across your site they want you to have explained exactly why they are feeling the way that they are and how you can fix that issue. Preferably they would also love to see testimonials from people who have experienced exactly the same problem as they have and how they have been helped to overcome the it quickly and easily. A potential client reading this thinks that you know and understand them and will be happy to ring you because you seem like the go to person in that area. A generalist website, leaflet, directory entry or business card simply doesn’t speak to them in the same way.
Whenever you think of marketing hypnosis you have to consider who am I targeting? When you know who you are aiming your services at then you can write copy that speaks to them and them alone. It really is a very simple marketing tactic but one that so many people get wrong. Then when you have the targeted copy consider carefully how you are going to get that to your target audience. Match you audience with the treatments that they are looking for and bingo you get your sale. Think about adjusting your hypnotherapy marketing strategy today to encompass this tactic and watch your conversions increase.