If you are marketing a hypnotherapy practice nothing stands still for very long. Something that was appropriate two or three years ago make not work at all when you are trying to attract sales and clients in 2018. When I first wrote my Hypnotherapy Marketing eBook in 2015 it had all the latest up to date information about how to create a thriving practice but in just a few short years what was relevant then is no longer useful just a few short years later. So I have spent the past couple of months refreshing all the information and making the Hypnotherapy Marketing eBook 2018 edition 50% bigger than before.
It is amazing to think how much changed since the first edition of my eBook. Here are just some of the changes that have occurred in just three years.
- Instagram is now one of the biggest social media sites in the world. It didn’t even get a mention in my first hypnotherapy marketing eBook!
- Meerkat the live broadcasting medium has disappeared.
- Facebook Live was introduced to capitalise on our need for instant video.
- The Google +1 button has vanished.
- Snapchat has become a huge social media channel for millennials.
- Google my business has become an essential for local businesses.
When I work with my marketing students I get asked time and time again why they can’t just create a website, put up a Facebook Ad or create a YouTube video and then just forget the marketing they have completed. This is because everything changes and much faster than you think.
I get regular calls from Google Adwords for example every two months updating me on the latest changes to their advertisting platform. If I leave up my original ads without making the necessary updates and changes I suddenly find my ads which were making me money are now getting a lesser click through rate. If I don’t update my website or write some blog posts or get social media shares my website falls down the rankings. Marketing a therapy practice requries you to constantly update your content and strategies otherwise you will get left behind.
What’s Coming Up?
I spoke a few years ago about how Google was starting to prioritise mobile friendly websites in their rankings. Well now they have gone one step further. They are currently introducing their mobile first search engine which means that mobile versions of websites are being prioritised for indexing and ranking over desktop sites. This update is currently rolling out as we speak. For any of you still sticking with an old desktop only website this spells big trouble!
How many of you are thinking about how to capitalise on voice search? Believe it or not looking for things by typing words into a search engine is not going to be so popular in a few short years from now. Think about Alexa, Siri and Ok Google and you can start to see that the way we look for information is changing all the time. Writing a website that uses voice search phrases instead of typical paragraphs can make all the difference to your profitability.
Get Help to Make Your Therapy Business Profitable
If you are staring out on your journey as a therapist or are unsure how to get clients in to your hypnotherapy practice the my latest eBook is designed to help you understand the elements that you need to work on to have a successful business. Here are just some of the things I discuss in the latest edition of my marketing eBook.
- How to run a marketing budget
- Website creation and search engine optimisation
- Marketing funnels
- Using social media to attract clients.
- Online therapy
- Free networking strategies
- Using paid online ads
- Understanding your competition
- Getting in the media
- Passive income
- Group and Corporate Work
- Referral networks
With over 150 pages of information you can get informed about the very latest ways to make a difference to your practice. Good luck building your booming business.