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49 Hypnosis Marketing Strategies You Can Implement Today

Hypnosis Marketing StrategiesFirstly welcome to the last blog post of the year. I hope you have all had a lucrative 2016 and are now getting ready to multiply those practice profits in the New Year. December is the perfect time of the year to be planning your hypnosis marketing strategies for 2017. As your clients thoughts turn to overeating, drinking and being merry  you are likely to have a couple of quiet weeks where you  plot and plan that income boost that always appears in the New Year.

Now as many therapists are aware in order to be a wealthy therapist you need to be killing it when it comes to your competition. That means you need to work smarter and harder than your competitors whether they are based internationally or locally. Here are 49 Hypnosis marketing strategies that you can start to work on today to boost your income and build that amazing business of yours. There is no need to work on everything at once as it just is not possible but pick a few from the list and make a start on marketing your products and services.

In order to help you we have a number of additional tools which can help you to build your business faster. An Online Hypnotherapy Marketing Ebook with more details on some of these strategies. Our Turn your Website into a Client Magnet that shows you just what you need to do to attract paying customers into your practice. I also have a new course on Google Adwords which I will be releasing in the New Year to help you get to Number One on Google and slay your competitors.

So until 2017 I wish you all a fantastic Xmas and New Year.

49 Hypnosis Marketing Strategies to Start Using Today

  1. Create Gift Vouchers – What can you get the person who has everything? Why a hypnosis gift voucher. It can be for relaxation sessions, law of attraction work or even just to target the curious. Market them on your website, create a beautiful online voucher and you are ready to go.
  2. 2) Target Your Doctors Surgery – Talk to the practice managers, leave leaflets in the surgery or offer specific services to each GP. This is the perfect target market for anxiety clients.
  3. Head to the Gym – No not to work out but to put up your leaflets. Get there before January and help all those clients who want to lose weight as part of their New Year resolutions.
  4. Free Noticeboards – Stick those leaflets up anywhere you see a free noticeboard. Bus stops, coffee shops, supermarkets and so on. Even better if the leaflet is somewhere where people have to queue!
  5. Set up an Account on Pinterest – Get pinning those inspirational images that make your business seem irresistable.
  6. Driving Schools – Where there is a nervous driver there is a hypnotherapist who can help. Contact those instructors and offer to help.
  7. Corporate – Find the movers and shakers in companies local to you and start to offer them your services. Create promotion packs to sell stress management,  stop smoking or sales performance sessions.
  8. Video – Start creating videos and marketing them on YouTube or any of the other video sharing sites. Show proof of your skills, clients beaming with happiness as their problems fade away and watch the hits on your website increase.
  9. Awareness Days – Find out the awareness days for 2017 and create special promotions around them. Such as depression awareness, Stoptober and Dry January.
  10. Team Up – Find some local massage therapists, personal trainers, physios and team up with them to create a package of services or to cross refer.
  11. Hand Out Leaflets – Outside stations, busy fairs or events or even in a shopping centre promoting your services. Just make sure you get permission from the relevant authorities first.
  12. Create an Online Course – Although you will always need the personal touch with some clients others will respond with some simple self help online. Give them the tools to empower them and they will thrive.
  13. Get a Website Review – Find someone who really knows about hypnosis marketing strategies and get them to review your website. With some simple changes it is often possible to double, triple or quadruple your revenue by rectifying your copy and website structure. My online course “How to Turn Your Website Into a Client Magnet” enables you to review your website yourself and make changes so that you can multiply your income.
  14. Contact Those Dentists – Nervous dental patients or clients with bruxism as perfect candidates for some hypnosis to alleviate stress and anxiety.
  15. Create and Instagram Account – Advertise your business, like others and generally get involved in your community.
  16. Yoga Classes – Hypnobirthing and Yoga Classes go hand in hand. Offer taster sessions with the local yoga teacher at the end of a class and start attracting new clients.
  17. Start a Blog – Blogging is a great supplement to your website and if done well can go viral or create a community of followers in your niches.
  18. Design a Logo – Create an identity for your business and use it on your website, marketing materials and emails to stand out from the crowd.
  19. Get on Facebook – Get involved locally or in a group important for your niche. Heah even better start a group of your own and control the content!
  20. Market Research – Find out what your customers really want. Get out on the street or go online and ask questions to find out what is selling then tailor your products and services to meet demand.
  21. Get Testimonials – Put them on your websites, on videos and in your marketing materials. People love proof that hypnosis works!
  22. Record some Self Help Audios – Start recording self hypnosis audios and market them online and to your clients. Just make sure that they are the very best quality you can make.
  23. Upsell your Products and Services – Package your sessions to that you are selling programs. Upsell email support or your self help audios to bring in extra revenue. Even buy wholesale products and have them in your therapy room for your customers to purchase.
  24. Find your USP – Your Unique Selling Point is what makes you different to your competition. Work out what it is and start to use it in your hypnosis marketing strategies.
  25. Build a Therapy Centre – Rent a premises and start selling the other rooms to therapists for a fee. The other therapists will cover your room costs and you should profit on top!
  26. Use Paid Advertising – Google Adwords and Facebook advertising when done well gets you in front of your target audience. Use it wisely and see customer numbers jumping. Stay tuned in the New Year as I have created an online course to help you master Google Adwords for Therapists.
  27. Connect With Other Therapists – Counsellors, CBT therapists and psychotherapists are perfect people to network with and create cross referrals.
  28. Start a Podcast – Offer people tips and strategies for self help on a regular podcast and build a network of followers.
  29. Citations – Build citations in local directories and link them back to your website. Just make sure they are relevant or local.
  30. Networking – Join some local networking groups and connect with others. Spend very little initially until you find the ones that work for you.
  31. SEO – Learn about Search Engine Optimisation and start to put your knowledge into practice. Good SEO can boost your organic rankings and get you found in Google and Bing.
  32. Forums – Get involved in niche forums and offer your advice. Put your links in your profile and wait to be contacted.
  33. Get out on the Street – Why not demo your hypnosis skills in front of the general public. Amaze those passers by and wait for the stream of people who want to book an appointment with you.
  34. Wedding Planners or Dressmakers – Who doesn’t know a bride who didn’t want to lose weight for the big day? Create a weight loss package and market it to bridge and even the bridegroom.
  35. Health Food Stores – Get to know the owners. Put up leaflets and offer taster sessions and talks.
  36. Email Lists – Start collecting emails from your customers and potential clients and remarket to them.
  37. Local Newletters – Find out who runs your local newsletter and either write an article or take out a small regular advert.
  38. Press Releases – Got a new product or amazing service that you need the world to know about. Create a press release and advertise just what you can do.
  39. Twitter – Get on Twitter and engage in the community or with people in your specialist niches.
  40. Create a Workshop– Start by creating a workshop or a mini course for people to attend. Seeing twenty people at once will always be more lucrative that seeing one person at a time.
  41. Get on the Radio – Ok so you may have a problem getting on the National stations but there are hundreds of local and community stations that would love your input.
  42. Create an ebook and Sell it – Have a great solution to a problem? Then get writing and marketing your ebook. Self publishing on Kindle makes it easy for you to be a published author. My eBook on Hypnotherapy Marketing goes into considerable detail on how to market your business effectively.
  43. Broadcast Live – Periscope, Meerkat and even Facebook allow you to broadcast live and post directly online. Create a session with the wow factor and put it out there for the world to see.
  44. Snapchat – Learn how to use Snapchat and build a following.
  45. Volunteer – Get a gig volunteering at your local hospital using your hypnosis skills. Once you have people convinced of its effectiveness you can market your sessions to those who can afford to pay.
  46. Local Help Groups – Get involved with local help groups and offer taster sessions or talks.
  47. Google+ – Get on Google + and Google My Business to appear on those maps!
  48. Create a Membership Website – Offer clients continual value so that they sign up for your services month after month or year after year.
  49. Local Newspapers – Get in touch with your local newspaper journalists and offer them a story. How you cured a local person of a fear of Santa Claus. How you created stress reduction sessions for families who were worried about Brexit. Make it topical and local.

Enjoy putting in place those hypnosis marketing strategies hopefully they should keep you busy until my next post in the New Year!

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How Pandas, Penguins and Possums Are Impacting your Hypnosis Marketing!

hypnosis marketing google pandaOk you probably think that I have lost the plot by talking about animals and marketing but I can assure you that these creatures are highly important to your hypnosis marketing and to Google. So what the hell am I on about? Lets start from the top. When you enter a search query into the Google search bar to ask to get information the results that get returned to you are based around a sophisticated algorithm. Just some of the factors that determine which websites you get to see include:

  • Mobile Friendliness
  • Location and Proximity to you
  • Backlinks
  • Synonyms
  • Site and page quality
  • Web history
  • Keywords
  • Content
  • SSL Certificates  and on and on the list goes.

In fact there are around 200 different ways in which google decides what they want to show you not including the information they show you in their ads. Having a basic understanding of the algorithm is essential as without this knowledge it can be hard to create a website that gets found. Most therapists just create a website they like the look of with a web designer but this is a perfect way to disappear and never be found by the general public. My online course How to Turn Your Therapy Website Into a Client Magnet gives you many of the basics so that you can start to optimise your website to get found.

The Google Zoo

So what has this got to do with animals? Well Google has a mission to give searchers the most useful information they can and that means that they are always tweaking and adjusting search results so that their users get the best experience. They also work on ways to close loopholes that allow spammy or low quality websites into the search results. In recent times these updates have been given code names and you guessed it Panda, Penguin and Possum are the names given to some of the major changes that have happened in the past few years.

Having a basic understanding of these changes is essential because if your website is on the wrong side of the changes then your business could vanish overnight from the search engines. A perfect example of this was the company Interflora in 2013 who paid for newspaper advertorials to link to their company so they could get a boost in the search engines. Google found out and the next thing Interflora disappeared from the search results. Imagine how many millions they lost whilst they frantically tried to recover their website.

Just as with Interflora the same things are happening to your websites and in many cases you are probably unaware that your hypnosis marketing efforts are being destroyed because of things you or your website developer has done to your site. So here are some of the basics that you need to consider before creating content or links to your website.

Panda

The Panda updates revolve around demoting websites which are of poor quality. This could mean websites that contain lots of spam or sites that simply have very little unique information to offer. It also penalises websites that contain duplicate content. That means if you have two websites you cannot repeat any of the information from one and place it on another.

Penguin

The Penguin updates tend to concern themselves with links created by spammers to give their websites a boost. Now if you have outsourced your SEO work to someone else how do you know what they are doing is actually helping or hindering your website. I have come across many companies who have paid for SEO services and the person doing the work has built a lot of rubbish links to their sites that could get them penalised. Also never be tempted to buy backlinks from one of the companies that I regularly see advertising on the web. This is a perfect way to destroy your website.

Possum

Possum is an update which has happened in only the last month and impacted how local search results were shown. Previously a business really needed a central location in a town or city for it to appear highly in Google maps or the organic search results. Since Possum you can rank for an area if you are outside the town centre provided your website shows that you are offering services to people in that location. This update is ongoing as we speak so the full impact is still not known.

It is worth noting that many of these code word updates have a number of revisions. Which means you will see a Panda 1, 2, 3 and 4 as Google becomes more sophisticated. There are also other codewords including Hummingbird which is the code word for the Google algorithm itself and Pigeon for local SEO results.

Keep Yourself Informed

Having a basic understanding of search engine optimisation and how Google decides to show your website is vital if you have a website. Without this knowledge you could find your business impacted overnight simply because you got some of the basics wrong. Whilst you may not be an Interflora it could be enough to significantly harm your income.

Oh and for those of you who still have not got a Mobile website I suggest you do so asap. Rumours are that at some point in the near future Google may simply stop showing non mobile friendly websites in the search results at all. Over 50% of searches are currently done on mobile devices so it is obvious why they are thinking of making this change. Don’t bury your head in the sand, ignore hypnosis marketing and hope the problem will go away. My online course has information on where to create a new website for under $200 which is a small price to pay to avoid vanishing from your potential customers.

 

 

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9 Shocking Habits Therapists that Need to Stop Now!!!

canstockphoto40369607Just in time for Halloween my fright night horrors that I come across when dealing with therapists and their websites.

For many years the general public have considered hypnotherapy to be a non serious profession. Yeah it is ok to use on TV when you are making fun of people but as a serious therapy the vast majority would rather get their teeth pulled out at the dentist than see a hypnotherapist to resolve their problems. Some of us are slowly trying reverse this perception by upping standards in the courses and education as well as by educating people in the media, online or even face to face. BUT there are a small number of hypnotherapists who just don’t get it and are jumping on the hypnotherapy bandwagon and trying to do things on the cheap and it still shocks me that the modern profession has training schools that send their students out to meet the general public with this attitude. Here are just some of the unbelievable things I have encountered lately whilst working with therapy marketing students.

Professionalism – I won’t name and shame but I recently booked in a newly qualified hypnotherapist for a series of marketing sessions. This was to take place via Facetime or Skype. On the morning of the session I started the session to see that they were sat ready to start the session in their car! If that wasn’t bad enough the car was located in a fast food outlets car park. What the hell!!

How on earth am I or for that matter the general public going to take a therapist seriously who thinks it is ok to conduct coaching sessions in the car park of a fast food chain? What message does that send to me? It says I can’t be bothered taking time out of my day to work on my business seriously and I am cramming you in before doing something else. If you truly serious about your profession then sessions need to be conducted in a space that is suitable for the person you are going to meet. No therapy, marketing, coaching or business meeting is suitable for discussions in a car. This goes for your clients as well. Unbelievable as this may sound one of my clients also wanted to conduct a Skype session from her car as well. It is time for this madness to stop.

Courses – Time and time again I hear on from my students that they chose a course because it was cheap. Another student of mine when questioned on their qualifications was not able to tell me if they could even get into a reputable UK professional body. They had no clue because they had gone on a churn and burn course online. No medical doctor looks for the cheapest course they can find. They look at the best possible medical schools they can get into for the best possible training as they are saving lives. In a way we are also doing the same. If we can get someone to lose weight, stop smoking, tolerate chemo or stop an addiction we can do the same. So why oh why does our industry attract people who think they have the ability to do this after a few online lessons and a tiny fee? Research your courses, talk to the professional bodies and then pick the absolute best there is!

Websites – One of my personal hatreds is seeing a website that has been thrown up by a therapist in the hope that it will do. No it won’t do as it looks awful and your clients will think the same. If your pictures are out of proportion, if you have big gaps in your template, if your fonts vary significantly or you have areas where links are broken then they need to be fixed now. Who wants to look at a website that is a mess? A website does not have to cost the earth if you know what you are doing. If you don’t then get help. My Turn Your  Therapy Website into a Client Magnet online course shows you exactly what you need on your website in order for it to be a success. This is essential information and most hypnotherapists don’t know this important information.

Another of my students started our sessions together and showed me a website that a developer had created for them for hundreds of pounds. The website consisted of one page! Talk about throwing your money down the drain. To top it all the website was on a developers system so it can’t be altered easily. In this case the website was scrapped and we will have to start again. If you don’t want to make these costly mistakes get help before you start.

Spelling and Grammar – Whilst we are on the topics of websites how many of you have really proof read your sites? You can get away with the odd typo of course but every now and again I come across a website that is littered with problems. I saw one of the worst possible yesterday where nearly every sentence had an issue. What would a potential client do if they came across the same? Well I can tell you that my first instinct would be that if a hypnotherapist can’t do basic spelling then I don’t want to see them. How could they possibly solve my problem if they couldn’t even get some basics right? Get an educated proof reader to look through your work and run everything through a spell checker online. It won’t catch everything but it will certainly iron out most of the problems.

Dress – Appearance is everything in this profession as if we are dressed right then we will inspire confidence in our clients. Now that does not mean a formal suit in every case (even though in certain clinics or locations this would be expected) but certainly smart clothing. Yet many therapists dress inappropriately. Flip flops, jeans, dirty or scruffy clothes, slippers and so on. If this is you it is time to smarten up now. Just because you are self employed does not mean you can get away with this.

Location – Many years ago I went for a therapy session at a woman’s house in North London. When I was there I couldn’t pay any attention to what she was saying because I was staring at her carpet which needed a hoover badly. I never returned for another session. I have left clinics because of problems with toilets, moths, cats and general cleanliness. Luckily I am now in the position to have my own clinic attached to my home which is spotlessly clean, spacious and quiet. You need to make sure that you have the same. If you work from home then the space has to be absolutely appropriate for the therapy to take place. So no animals, dirty washing, interruptions or general mess. If you can’t provide this in your home then find a suitable professionally run clinic and believe me they are not always easy to find.

Copyright Issues and Plagarism – I have just finished off a conversation with a potential marketing client who was looking for help to grown their hypnotherapy business in the UK. As with all these calls the first thing I do is check if the person has a website and then I went to have a look. Imagine my shock when I saw that their logo was also identical to mine, same keyword and similar colour and style.  Now I didn’t get angry at the person on the phone. They were naive sure but they had not thought to check if the work they had been given was really original. In fact I have experienced this before when a website designer had copied the wording on every single page of my website (yeah I caught him as well)! Be aware that you can’t go stealing other peoples names, content or designs otherwise you will be getting legal letters before you know it.

Lying – If you are creating a website only put in your real experience and qualifications. I have just come across another student who claimed they were a master practitioner, one of the elite in the profession and so on. This person had not seen one client. Lying about your qualifications and experience is a good way to end up in court when your clients find out that you haven’t a clue! Google in the UK certainly is coming down heavily on holistic therapists at the moment and is banning websites from paid advertising that don’t have significant disclaimers on every page where they make a claim. The Advertising Standards Agency is also waiting to pounce on those who are misleading the general public and making outrageous claims. There are ways to write content without admitting you are a novice and without lying about your experience. Use them and stay on the right side of the law.

Giving up the Day Job Without Real Consideration – A marketing client just spoke to me about how they had sunk £2000 into their website and still were not appearing in the search engines. They admitted they were not particularly literate with computers and were no sales person and the money was running out. What were they going to do? The simple answer was pay someone to teach you or go back to work. So yeah hypnosis, reiki, counselling is your passion but if you have no business skills then do not be naive. You have to get clients through the door and throwing money at an expensive website is not going to help! Many of my students can be up and running by spending less than a couple of hundred pounds at most. Talk about throwing money down the drain. Spend your money wisely on someone who can actually help rather than second guessing how you are going to make a living in this industry.

Stop your website and business featuring in my tales or horror next Halloween and get professional help to get things right. Simply contact me to get more information on how you can build an awesome business that attracts customers the right way.

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In Hypnosis Marketing Image is Everything!

Hypnosis Marketing ImagesToday I want to talk about image and images and how important these are in our hypnosis marketing. As therapists we like to dig beneath the surface of our clients issues so that we can help them overcome their problems. That means spending time with them getting to know them and working through their problems and worries over a series of sessions building a great therapeutic working alliance. A potential client however generally spends only a few seconds picking your therapy services over your competitors unless you were a referral. They are generally superficial and will see if:

Your Website Looked Nice – Such a weak word “nice” but probably the colours and images appealed.

There were Testimonials – If you have written/video proof of someone else saying you are great then you must be.

You Practice in a Good Area – In London Harley St or the Hale Clinic mean premium prices so that means you must be great. Most towns and cities will have similar chi chi clinics or areas.

Your Photo – It was a great smiling photo and you looked like a super model or were handsome (shallow but true). Alternatively you looked authoratitive and like a therapist so met your clients expectations of what a therapist should look like.

Media – You have appeared in numerous famous publications and you plastered the links on your site. If you are good enough to get in a paper/magazine or appear on the TV then you are THE EXPERT!

Statistics – You quote meaningless statistics at your clients such as unqualified and unprovable success rates. If you resolve 99% of problems then there are going to be fixed in one session!

You Link to a Guru Someone Knows – You were trained by Paul McKenna and there is a picture of both of you on your front page. This means by some form of strange osmosis you are the next best thing to seeing the man himself.

Why do These Hypnotherapy Marketing Tactics Work?

Very simply a potential client who comes across your website randomly has no idea whether you are any good or not. They are looking for really simple and easy ways to identify whether you are the real deal. The generally haven’t got the time or the inclination to research the industry inside out so they are going to pick someone who gives the impression of success. The examples I gave above are just some of the reasons one website would be more likely to stand out against others. Of course not all of the examples are ethical but they are tactics that I see employed by certain hypnosis practices time and time again to pull in customers.

Now there are of course websites that offer a client the absolute opposite impression. As I like to call them anti sales websites. They virtually propel clients to their competitors without even realising it and I come across them all the time. One I came across this morning had two white Lilies that looked like funeral flowers on the front page. Another I saw had an incomprehensible section about methaphors linked to a video about a village. Sorry but these images and videos do nothing to attract clients. Your website should just do these simple things:

  • Client has problem and comes to your website.
  • Your website demonstrates that you work successfully with this problem. Where possible have testimonials related to this problem.
  • You present the potential client with a phone number and email to contact you as easily as possible.

Yes of course your website can become more sophisticated as you master these three basics. Sell courses. collect emails, offer ebooks and so on but get the three basics right if you are looking for client bookings. Appear confident, authoratitive and offer insight into your clients problem. Show that you have knowledge, skill and ability to resolve problems and you have a sale. Look quirky, bonkers and write about things that have nothing to do with these basics and your clients are lost. They have no idea why the use of metaphors can be great tool in hypnosis and they don’t care. As the saying goes “Keep it simple stupid”!

The Use of Images in Hypnosis Websites

Hypnosis marketing and image can also be important for SEO and attracting clients attention. Here are some therapy marketing tips to help you with using images on your website.

  1. Firstly make use of images in your blog posts and on each individual page on your website. There is nothing more boring that reading content without something to break it up. Try and make the image relatable to the content.
  2. If you are using an image of yourself make sure you look great. Sadly quirky looking people don’t sell products and services in our niche.
  3. Label your image in the alt tag sections. For those of you who are not aware a typical image may have a name like 123img.jpg. Obviously this name is totally meaningless and in no way relates to the services and products that you are offering. This means that you need to rename the file to something that Google or another search engine can recognise. Change the file to something like Hypnosis in Derby and you will now start to appear in Google image search.
  4. Whatever you do reduce your image sizes. Why? Your page loading time is one element that is used in your website ranking. Whenever you have an image that takes more than a second to load your potential client has given up and gone off to another website. You can edit your images with tools such as Pic Monkey, Plixr and Fotoflexer. To find out more about your page loading speed head on over to Google’s page speed tester.
  5. If you have a website with decorative background swirls and design beware as this can also be classed as an image and it will no doubt slow down your load times. Where possible try and create clean sites with optimised images.
  6. Remember that there are a number of free image sites out there where you may be able to get something that is usable on your website. In some cases the licence may require you to acknowledge the original photographer. I typically use paid websites such as canstockphoto where you can buy a bundle that allows you to download a certain number of images. Beware copying something from the internet which is owned by one of these sites without paying a fee. Expect threatening letters from their lawyers demanding large sums of money.

Get Help to Combat Your Anti Sales Techniques

If you aren’t sure about your website then get a second opinion. Leaving it to chance means that potentially you are leaving thousands of pounds on the table. With the right help you can turn your website and images from a client repellent to a client magnet. Our mentoring and hypnosis marketing services help turn failing businesses into thriving concerns. Believe it or not over 50% of our clients had no customer calls in the six months before they rang for help. Without our expertise those clients would have given up and gone back to their old day jobs (which they generally hated). If this sounds like you then give yourself a fighting chance of success by contacting us via email.

 

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5 Essential Tools to Boost Your Hypnotherapy Advertising

Hypnotherapy Advertising ToolkitI think you will agree that finding great tools to boost your Hypnotherapy Advertising can save you time and money. In the old days it was relatively simple. Pay for an advert in the Yellow Pages and wait for the phone to ring. Now hypnosis marketing is becoming increasingly complex and if you don’t understand the game then you are doomed from the very beginning. Many of my marketing students are stunned at the complexity of modern day client attraction techniques. Left to their own devices most of them would have been out of business in half a year. That is why it is essential to have the business knowledge and tools to help you on the road to success. Here are just some tools that can help you to boost your current marketing efforts.

Google Keyword Planner – Previously called the Google Keyword Tool this has become an essential starting point in finding out keywords that are relevant to your business and niche. Whilst not always 100% accurate the planner can help you to identify words that you can use on your website or blogs to attract people interested in your services. Primarily the planner allows you to enter in a set of keywords into its search system and then it generates a large number of other keywords which may be useful to your business niche.

I know that this tool could be invaluable to most therapists if they bothered to use it. Why? Because it would stop them writing content that nobody wanted to see. There is no point making a great page on your website talking about your expertise in Hypnotherapy for Dementia if there are only ten or less Google searches in the country per month for that term. Logically it is highly unlikely that many of those searches will be near you so concentrate initially on the terms that your clients are looking for and write your content around that.

WordPress – There really is no need now to get expensive websites created in HTML coding when WordPress has become the main platform to create your online site. WordPress has made things simple for you and uses a system that makes it super easy for you to write content that matches what Google wants. It allows you to add pictures and video at the click of a button. Your content can be tagged correctly with a simple click. You can even see if your content meets SEO standards with the wonderful Yoast plugin.

With a simple traffic light system it shows you whether you content needs work with a red light or whether you are green to go. If you are given a signal that your content needs work all you have to do is page down and it tells you exactly what is wrong with what you have written. Oh and there are thousands of plugins you can add to your site to increase your marketing effectiveness. Do you want to regularly retweet content? Well there is a plugin for that. Want to add a a pop up screen to collect email addresses on your site? Yep there is another pop up for that. This is easily one of the best systems for helping you in your therapy practice marketing today.

Google Adwords – Adwords is a complex beast of a system but use it correctly and it is a client attraction machine. Yes it uses pay per click advertising as a means to get paying clients in through your door but that is no bad thing. Think of Adwords as your manager. You pay your manager a percentage of your income and they get you work. Yes of course it would be lovely to get clients without having to pay anything but lets look at the reality of the situation.

If you are an established hypnotherapist who has been in the business for years and has built referral networks, marketed to old clients and has a name for themselves then you probably don’t need to do anything to get work. If however you are new to this game you need to get found. Networking and referrals take time and you have to ask yourself can you afford to wait for months if not years to get to the point where you are earning enough to live on. So you think about creating a website instead and boosting it in the rankings until you high in the organic rankings. Again this takes time and a significant amount of effort. In addition with the new way that Google shows results it is likely that even with organic SEO you may appear relatively low on the first page. Google is not daft it now monopolises search to the point where you are going to find if difficult to earn a living without them.

Fiverr Hypnosis AdvertisingFiverr – This website started out as I will do anything for you for five dollars and now has morphed into the go to site to get things done cheaply. Want new leaflets created for your business? Well you can fiddle around trying to create something badly yourself, hire a local graphic designer or head on over to Fiverr to get this done for the price of a cup of coffee. You can get videos made, websites created,  content written and so much more. Of course not everything is quite as cheap as five dollars anymore. Usually the service providers on this site choose to offer their work in exchange for multiples of the five dollars but it will be still be at a great price. What better way to boost your hypnotherapy advertising cheaply.

Think about it a local graphic designer in the UK, Australia or The States charges in relation to their cost of living in that country. That means a small graphic can cost you a significant amount of money. The sellers on this site are situated all over the world which means they can significantly undercut local offerings. What may cost you £100 in the developed world can be only £4 overseas. Just make sure that you choose the person you are using from their reviews. If a seller has hundreds of positive reviews then you are likely to get great work. Think twice about choosing services from someone with little or no track record.

Google Webmaster Tools – Have you placed your website on this yet? If not you are missing tons of useful information that can help you with your hypnotherapy advertising. This free site allows you to see your website as Google does. Here are just some of the reports and data you can receive from the tools.

Information on the search queries for your website and the click through rate of the people arriving at your website. Clearly this is valuable information showing you how you have been found.

Links to your site – If you have lots of natural links which flow back to your site it boosts your search engine results. The reports here can show you who is linking to you and on what pages.

Keywords – Google provides you with a list of keywords it finds when it is crawling your site. Check to make sure that the words they are finding are the ones that you want to be found for.

Internal Links – Details of the links on your website which link to other pages. Google loves relevant internal linking as it improves your customer experience. Think Wikipedia.

Errors on your site – You may not know it but there may be broken links or problems with your website and Google lets you know where they are.

Understanding How to Use Tools in Your Hypnosis Marketing

These are only a few of the tools that it is possible to use in your hypnosis marketing efforts. However having the tools is not enough if you don’t know how to implement them. Hypnotherapy Advertising is becoming more and more sophisticated and that means you need to have the knowledge in order to stand a chance in beating your competition.

My marketing students found that when they tried to market without any knowledge of these techniques they got almost zero clients in through the door and no income. When they were given the tools to work with and were guided through the marketing maze they suddenly got high search engine positions and a steady stream of new customers. Don’t let a lack of business savvy hold you back from achieving your dream of a hypnosis career find a mentor to guide you through the maze.

 

 

 

 

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Citation Building for Therapists – The Complete Guide

Citation Building for TherapistsMarketing a therapy business well should involve creating a great local presence for your services. One of the best ways of doing this is building citations to your business. So what exactly is a citation? In short it is a mention of your name, address and phone number on another website page. The citation does not have to link back to your website. In some cases you will find that people use the term NAP to refer to this name, address and phone number. Citation building for therapists is a crucial marketing strategy that should not be ignored.

Building a local list of citations is hugely important for a local business as it is a key ranking factor in Google and Bing. Both these search engines use citations in their ranking algorithm and the more you have the more likely you are to rank over your competitors. Most people believe that a citation needs to be built in a directory but they can also be created in forums, blog posts, press releases and social media links. A citation is telling the search engines that your business is genuine and in the local region. The more citations you have from good quality webpages the more trust you build around your business. Location specific citations from local newspapers, your chamber of commerce or local directory links can make a big difference to your website rankings in Google and Bing.

Claiming your Therapy Business Listing

I will supply a list of some of the most best citation sites on the web at the end of this post but once you have found the site what do you do next?

  1. Before most sites allow you to create a listing you may be asked if your business has already been added to their website. This is important for a number of reasons. Firstly it prevents duplicate listings of your business and secondly it allows you to check if other businesses are registered at the same address. Many therapists may work out of therapy centres where there are a number of people working so you would expect to see many other businesses registered at your address. If however you have taken over a premises and an old competitor is registered it is worth flagging this to prevent them benefiting from your advertising.
  2. If you don’t have a duplicate business listed you will be asked to fill out details about your company. Obviously the name, address and phone number but in many cases you might also be asked for pictures, website details, social media links, hours of operation, products sold and so on. Fill out as many of the details as you can.
  3. Some websites try and persuade you to pay money in order to get a listing on their website. Where possible simply opt for the free option. The purpose of your adding your details is for the citation alone. In many cases paying to be added to a directory is a pointless exercise unless they appear extremely highly in the search engines for your keyword.
  4. Be aware that some people will add a different email for their citation links than their usual business email. This is because adding your details to these forms of sites tends to generate spam marketing.
  5. After adding your details you will usually be asked to verify a link to finalise the process. Google + Local however sends you a postcard which may not appear until weeks later. Some other websites will ask for your phone number and then call you with a pin number to confirm that you really are at that phone number.
  6. In many cases your listing may appear live after only a few minutes but in some cases the citation websites will have a review process of up to six months! Obviously if you paid them for the listing this would be up and running in a day or so.

Consistency and Citations for Therapy Marketing

One of the most important points to remember when building citations is to keep consistency. That means using exactly the same name, address and phone number on each link that you are building. Even more importantly the ones you choose should be in exactly the same format as your Google + Local page and Website address. Having different phone numbers or variations of your trading name can confuse search engine algorithms and raise red flags. You do not want any doubt to be created around your business listing so make sure that everything is written exactly the same. Moz local is a system that can be used to track your citations online and ensure that you do not have duplicates, listings that are incomplete or have inconsistencies.

Build a Booming Therapy Business with Citations

A great way of finding out what citations to use is by searching for what your competitors are doing. If you are hiding away on page three or four of the search engines then it is worth looking at the citations that your competitors are using in order to trank. Although at the end of this post I have included a great list to start you off there may be many local listings that you may miss without looking to see what your fellow therapists are using. I know that this method helped me to find a number of local newspaper listings that I would never have even known about when I moved into my new location six months ago.

The Top Twenty List of Citations You Need to Use in Your Marketing

  1. 192.com
  2. Yelp.com
  3. Brownbook.net
  4. Facebook.com
  5. Local.Yahoo.com
  6. Thomsonlocal.com
  7. Citylocal.co.uk
  8. Cylex-uk.co.uk
  9. Freeindex.co.uk
  10. Hotfrog.co.uk
  11. Locallife.co.uk
  12. MisterWhat.co.uk
  13. Scoot.co.uk
  14. TouchLocal.com
  15. Yalwa.co.uk
  16. 118.com
  17. directory.thesun.co.uk
  18. directory.independent.co.uk
  19. Approvedbusiness.co.uk
  20. Opendi.co.uk

The list I have given is based around the UK however I know that I have a number of blog readers from the US and in Australia. You can find the best lists for your regions here:

US Citations

Australia Citations

Not Getting Professional Help Is Costing You Money

Obviously citation building for therapists is just one small step in getting your business found online and getting customers in through your door. If you were unaware of its importance and had not begun the process of building your citations you could have potentially lost thousands of pounds in revenue in the past year. Thousands of pounds that you could have reinvested in your business, used to pay for a holiday or simply saved for a rainy day. My therapy marketing coaching sessions help my clients to get ahead of the competition and stop burning money following strategies that are not working for their business. Even better the cost of my business training is easily offset by just a couple of new clients. For more details simply contact for more information.

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Therapy Marketing and Voice Search – The Revolution Begins

Therapy Marketing and Voice SearchThe world of therapy marketing is changing, a revolution is going on right now but you probably haven’t been even noticed or thought about it so let me enlighten you. Last year I published a blog post about Mobilegeddon. The point at which Google decided that non mobile websites would be penalised in the search results in favour of those that were optimised for mobile. I should point out that I know that there are subscribers to this blog who still have not actioned anything following this announcement nearly a year later. That means that not only are they a year behind on their SEO it also means that they are unable to optimise on voice search.

So what exactly is voice search? Simply put it is a new way of getting information from your smart phone or tablet simply by asking questions to get information. That means it is no longer necessary to type something into a search engine to get results. Instead you can ask your question and you will get a reply back from your technology. The big players in this market are “Ok Google” and “Siri” although there are other sytems out there. The figures for this market are huge with over 55% of teenagers using this form of search and approximately 41% of adults. That means that nearly half the people who may want to use your services are no longer typing queries into search engines but are simply speaking into their phones to get the answers they want.

Getting Your Therapy Website found With Voice Search

If you are serious about your therapy marketing that means that you will need to take into account how you can get your information to the people who are looking for your services on voice search. Here are just some examples of how this can be made easier.

Long Tail Keywords

When we look for a product in a search engine we are likely to type in just a short phrase such as “Hypnotherapist in London” or “Confidence Hypnosis in Edinburgh”.  With voice search we tend to use longer phrases or sentances in order to get the information that we want such as “Who is the best weight loss hypnotherapist in Ireland?”.

Using long tail copy in your posts and content is becoming an increasingly popular way to get found in the search engines. This makes perfect sense when as there are some keywords that you are never going to be found for without the long tail version being used. For example the keywords “Hypnotherapy London” will bring up thousands of results. and so an average hypnotherapist is unlikely to ever be able to compete without for those keywords without a long term SEO strategy. However if a therapist where to define the area of London that they worked in it would reduce the level of competition. If they were also to write additional copy in a conversational style they would also be optimising for voice search.

Conversational Phrasing

When people use voice search they talk into Siri or Ok Google as if they were having a conversation. They don’t simply say “Hypnotherapy London”. They will ask “Where can I find a hypnotherapist in London?”. This more natural form of phrasing means that parts of the copy on your websites and blogs should also mimic this style in places where it is appropriate.

Use of FAQ’s in Your Content

Many therapists especially hypnotherapists already use FAQ’s in their content but I can guarantee that most have not thought how to write that section of their website with mobile voice search in mind. Now think of writing that copy again but answering the questions that people would want to know on voice search. Remember the questions asked in voice search tend to be “Why, where, when, how and what?”. The FAQ’s of course do not have to be just placed in your main content but can also be placed on your web pages or on your blogs.

The Devil is in the Detail

If you a therapist who has barely bothered to write a paragraph or two on each page of their website then you are likely to be a loser where this revolution is concerned.  Valuable and informative content in becoming increasingly important. I know that most of the students who come to be for marketing coaching have very rarely bothered to make much of an effort in their initial website attempts. They might have tried to cobble together a website themselves which is misaligned and has three or four pages with little information. When this little effort has been made there is nothing for the search engines or voice search to crawl. That means the Google bot comes along looking for words in that content that gives it clues as to what information that website contains. If the website has no information then the hypnotherapist does not get found. I spend a good portion of the time I have with my clients helping them to understand exactly what hard work they will need to put in to their web design in order to get customers from the internet.

The world of therapy marketing is changing all the time and staying on top of these changes is crucial to prevent your business model from becoming obsolete. Getting a helping hand to create therapy marketing solutions and to implement them can mean the difference between success in your chosen profession or heading back to your old day job. This is why my therapy marketing coaching helps my clients to drive customers to their door.

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The Hypnosis Practice is Full – Therapy Marketing Mission Accomplished!

Building a Successful Hypnotherapy PracticeIf you have been following my blog posts regularly you will know that in mid September I moved house. Not only did I move my home but I gave up my practices in London and Hertfordshire and started my business again in an entirely new area. Yes I could have continued my existing practices but who wants to commute for hours and hours each week so I began again from scratch. To clarify that mean’t I no longer had a website and certainly not a well optimised one. I had no clients or referrals and frankly nobody knew who the hell I was. In fact I was in the same position as a therapist who had just finished their training apart from the fact that I had my therapy marketing skills.

Now I had no idea exactly how long it would take to build my new business. I knew that my new home was within easy reach of some large pockets of population but equally some of those areas were not particularly affluent and some very rural. I thought that perhaps it would take me a year or two to get my practice up to the levels that I saw in London in fact it took less than five months. I should point out that one of those months was December where I wasn’t even in the country. I am thrilled to report that my methods work because as of next week I have a full diary.

Building a Successful Hypnotherapy Business Quickly

Therapy marketing may seem difficult to many but with the right knowledge it is possible to build a thriving practice in only a few months. When you have the right knowledge and start thinking like a business person you can get remarkable results really quickly. I have heard so many therapists blame the economy or lack of demand for their financial woes but these are just excuses. I live in a village with 2,500 people in it yet I have filled my sessions at my home easily which means so can you.

In my marketing programs I teach other therapists and small businesses how to get ahead of their competition and get paying clients in through their door. Many of these customers had previously been struggling to get even one person to pay for their services! In the last month alone I have had one client see a website move from nowhere on Google to some of the top spots on local searches. Another has seen a massive uplift in conversions from her new website. In both cases just one new client paid for my six monthly marketing training. Of course they will be getting hundreds more so I would consider that a great return on their investment. My guess is that without my training many of these therapists would have been out of business within the year and back working in their old day jobs.

The Five Keys to Marketing Your Hypnotherapy Practice

Website – Without a decent website you may as well give up before you start. Yes I know you may be tempted to cobble together some awful looking one page site on some online free software but it will look terrrible and your customers will go elsewhere. There is nothing worse than a shabby looking, badly aligned web page. A great website is easy to read, informative and converts browsers into buyers. The content has to be written in a very precise way in order to be recognised by the search engines. Get it wrong and you won’t even appear in the top ten pages of Google never mind the front page.

SEO – Search Engine Optimisation is key to getting found in Google. Think you can write any old content and get people ringing your phone? Forget it, your content including your pictures and videos needs to be structured in a certain way so that your potential clients can find you. Even after you have written that content you need to promote it so that you can get relevant backlinks. This takes time which is why so many people hire SEO companies to do it for them. Yet you do not need to be an expert to achieve results provided you are shown how.

Blogging – Every website that needs business should be blogging on a regular basis. A blog is a great tool of giving additional detail about the products and services that you are offering. As a bonus it can help you get found in the search engines. If you structure it well it can also get you regular followers and you can monetise it.

Geographical Targeting – Understanding how to market yourself geographically can make a big difference to your chances of being found in the search engines. Do not just confine yourself to targeting the area that you are living in but to the surrounding areas as well. I know I target a thirty to forty mile radius around my practice. You will be shocked at the number of people who will drive long distances to see you.

Paid Advertising – Not so long ago everyone wanted to appear highly in the Google organic rankings. SEO companies made fortunes helping their customers get higher in the rankings and then things started to change. These statistics from Wordstream show how the landscape of SEO is changing in 2016:

64.6% of clicks to a website now come from paid advertising.

35.4% are from organic rankings

For keywords which have a high commercial intent 2/3 of the clicks are sponsored!

Organic search results now account for 14.8% of what you can view above the fold. In other words when you enter a search query most of what you will initially see on the page before you page down is paid advertising.

As long as Google and the other search engines maintain their dominance these figures will increase meaning that soon you will not be able to get any business without paying. If paid advertising is not one of your methods of getting new customers it will soon need to be.

Therapy Marketing Mentoring

If you run a therapy business that is

Brand New and has no customers.

That is established but is struggling to attract customers

or

You would simply like to take your business earnings to the next level then my therapy marketing coaching sessions can help to transform your practice. Over six hour hour sessions I can show you the same tactics that I used to fill my new practice. Simply send me an email or give me a call and we can talk about your business goals for the next year. Until the next time.

 

 

 

 

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Three Cliche Hypnosis Marketing Images That are Killing Your Business!

Ready for a new year of Hypnosis Marketing Blogs? Today’s topic sprung to mind because I am currently working with some hypnotherapists on creating new websites. Following their mentoring sessions I asked them to come up with some images and looks for their new websites. What soon became apparant is that the same images were coming up again and again and they weren’t even that great. The images are what I would class as hypnotherapy website cliches that are actively putting off some clients booking sessions with you. And just to repeat what I have said. Therapists are choosing images that actually repel customers!

Are you guilty of this?

hypnotherapymarketingexpert.com

 

 

 

Or this?

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Or even this?canstockphoto26164545

 

 

 

 

 

So lets start with the butterflies, or tree metaphors or even pebbles in the sand (I was guilty of that one in my very first website). These images are off putting to 50% of your customers – Men! How many men do you know that want to visit a tree hugging, airy fairy hypnotherapist? How many men love a pink website with pretty images and new age themes? The answer is of course almost none. When a man visits a website for a therapy that they don’t really know very much about they want to feel reassured that the person is a professional and can help them solve their anxiety, erectile dysfunction, depression etc… Pink writing and butterflies is going to make them run the other way. Now of course if your hypnosis website has been specifically designed to attract new age women who want past life regression then brilliant if not then get back to the drawing board!

Now on to image two. In this case I have chosen a picture relating to chakras but it could be related to Reiki, Crystal healing or any manner of other alternative therapies that are out there. Time and time again I see hypnotherapists who mix up the therapies that are on their site. Now only do they mention their hypnosis skills but also some of the more esoteric treatments that they offer. Remember most of the general public are suspicious of hypnosis and have to pluck up the courage to pick up the phone. When a potential client comes across a site that looks like it might be “out there” they are likely to look for someone else. This is when your skills or knowledge actively serve as a repellant! Of course if you are a counsellor or psychotherapist add it to your website but if you read auras create another site.

Finally the last image is of the famous hypnotic spiral. I have also seen therapists use pictures of watches swinging on their websites. These images are associated with old school visions of hypnotherapists as svengali’s who control peoples minds. If you are running a stage hypnosis act then perfect but if you are trying to reassure potential customers that you are the real deal then these are not going to work.

So What Image Should You Have for Your Hypnosis Website?

I have read a number of times advice saying that if a Doctor wouldn’t want it on their website they don’t have it. Now of course whilst this advice is mostly sound you can be a little bit more experimental. Some of the most successful hypnotherapists, life coaches and therapists in the industry today keep it simple. Their sites are professional with perhaps a very photo shopped image of themselves on it and banners with links to their media appearances, testimonials or success stories. The colours on their site may pop but are clean and modern. Look at this website by Marie Forleo as a perfect example of how a modern life coach has created a website which potential customers subscribe to in droves. Now of course not everyone has the budget to create something like this straight away but with a little bit of creative work a stock website does not have to look like the person who runs it lives in Glastonbury!

Meanwhile…

Following a very long holiday in December I am continuing to work on building my web prescence in my new local area. After only a few short months I am already starting to move up the Google rankings to dominate certain searches. Want hypnotherapy for bulima or binge eating in my local area? Then I am number one and two in the searches. Fear of Driving? Number one again. Fear of Public Speaking then 6, 7, 8 and 9. Sleep hypnosis? Number two and a video appearing at number five. I could go on. Bit by bit I am dominating the long tail keyword searches in a forty mile radius of my clinic. By creating a website which is well structured for SEO and then creating further content in other areas on the internet as well as building backlinks I am ranking highly in the search engines. If I continue to do this then I will be the dominant website on hypnosis locally. Only one other hypnotherapist in this area is close to achieving these results and they have been working in the area for six years longer than me!

I mention these results not to brag but to show what with a systematic approach to marketing and a reasonable amount of website and SEO knowledge amazing results can be achieved. I show my therapy marketing clients exactly how to achieve results like these and more. This knowledge can turn a failing business into one that is thriving. Don’t let your lack of marketing skills hold you back. Hypnotherapy marketing is not as difficult as you may think when you have someone to help.

 

 

 

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2016 Hypnosis Marketing Strategy & Merry Xmas

Hypnosis Marketing 2016If you are not in the world of the self employed it is highly likely that this is the time of year when you are winding down and getting ready for the Xmas holidays. Perhaps you are planning your christmas shopping or are intending to go to every party in town during this festive season. If you are a self employed hypnotherapist and are thinking of doing this then it is time to get a new job. Yes December tends to a time when client load tends to reduce but this means it is the perfect time to work on your 2016 hypnosis marketing strategy.

December in a therapists calendar is time to take stock of the previous year and to decide what worked well and what needs to be overhauled in the New Year. If you are planning to create products to sell in order to make passive income this is the perfect time to do it as you will be able to dedicate time to making a great course, audio, video or self help manual without the distraction of too many clients. If you don’t have the clients then this is the best time of year to create a new hypnotherapy marketing plan to attract those customers in through the door.

Hypnosis Gift Cards

How many of you are offering gift vouchers on your hypnotherapy sites? If not you are missing a trick. At Christmas sites such as Virgin experience or Red letter days sell all kinds of vouchers for everything from wine tasting to helicopter trips. At Xmas there are millions of people out there with money to spend on presents and wanting to pick something for their loved ones that is a little bit different. It could be a relaxation taster session, a stop smoking program or even weight loss sessions. Publicise your products well enough in the local area and online and you may get a great monetary boost just before Xmas.

Partner Up

Why not partner up with another local business in order to market your hypnotherapy clinic. Create a package that enables you to cross sell for something a little bit different. The possibilities are endless when you team up with other local businesses. If you know someone offering pregnancy massage package it with your hypnobirthing. If you offer weight loss find a nutritionist who can offer a personalised nutrition plan to offer to your clients. These packages will work for sales both before and after Christmas especially when they are linked with New Years resolutions.

Marketing Your Hypnotherapy Business in January

There is no point in thinking about marketing your hypnosis services in January because by then you will have missed the boat. People start taking stock of their life almost as soon as Xmas is over. By the time they hit the office on the first day back after the holiday people who are dissatisfied with what they achieved in 2015 will be hitting Google to see what they can do to improve themselves the following year. Make sure that you are the business that is giving them what they are looking for rather than thinking about adding something to your website later on in the month.

What is your 2016 Hypnosis Marketing Strategy New Year Resolution?

To get more clients? To earn more money? To give up your day job and start your hypnotherapy practice? Just as your clients need guidance and help to make positive change so do therapists. I was saddened to hear during the week of a hypnotherapist who announced that they were quitting the business because they had only managed to get two paying clients through their door in 8 months. They believed that they had done everything possible to get those paying customers but the reality was very different. When I looked for their website it appeared nowhere in the Google rankings. Without a web prescence in 2015 a hypnosis business is doomed from the start.

It is interesting when I hear therapists say that they have tried everything to get clients in through the door but can’t get the business. What they are really saying is I have tried everything I know which is very different to doing everything that is possible. A good Hypnotherapy Marketing Coach can show you where you are going wrong and help you start to build the business you deserve providing you are willing to put in the work as well. Don’t let your business fold in 2016 without getting expert help.I wish you all a Merry Xmas and I will be back in the New Year with more ways to plan your 2016 Hypnosis Marketing Strategy.